StoryStreamLab is the new Social Curation software by MSLGROUP, which enables organizations and brands to create a real-time, dynamic, social hub, based on conversations around a brand, event or topic.
http://storystreamlab.mslgroup.com/
Also see: MSLGROUP's Future of Engagement report on Social Curation:
http://slideshare.net/mslgroup/6-social-curation-ten-frontiers-for-the-future-of-engagement
2. WHAT IS SOCIAL CURATION?
Social curation involves aggregating, organizing and sharing content created by others to add
context, narrative and meaning to it.
People are creating a constant
stream of social media content
including updates, location check-
ins, blog posts, photos and videos.
Typically, organizations curate
content to amplify participation
around events, connect stakeholders
and influencers around a shared
purpose, and create curation-driven
communities.
Organizations can tell compelling
stories by curating content from
employees, partners, event
attendees and fans.
3. HOW DOES SOCIAL CURATION WORK?
Social curation typically has five steps:
Collecting content, including original
content, curated content and
crowdsourced content.
Filtering content, manually or
automatically, based on theme or source,
to create a stream of relevant content.
Ranking content in this stream of
relevant content, based on social
popularity.
Presenting the most relevant and most
popular content visually, including
streams, grids and maps.
Encouraging participation, including
reading, following, voting, sharing,
discussing and contributing.
4. STORYSTREAMLAB BY MSLGROUP
StoryStreamLab collects the most relevant stories on a topic from vetted sources, filters them using
semantic analysis and hashtags, ranks them based on social popularity, and enables human
curators to publish them as story-streams.
5. STORYSTREAM PRODUCT ROADMAP
The StoryStreamLab team is adding new features to the product, to make it the best social curation
software for organizations and brands.
NOW: Collect content in
real time from vetted
sources, including
websites, blogs and social
media channels.
NOW: Show the most
recent content from the
filtered content stream.
NOW: Filter long form
content using semantic
analysis and short form
content from Twitter using
keywords and hashtags.
NOW: Publish on a
dynamic grid layout; allow
people to filter content by
source and share content
with their social networks.
NEXT: Automatically add
new sources that are
mentioned by vetted
profiles on social channels.
NEXT: Automatically rank
content based on social
sharing on Twitter,
Facebook and Google+.
NEXT: Assign relevance
score to long-form and
short-form content, based
on semantic analysis.
NEXT: Visually present
stories as data
visualizations, embeddable
widgets and mailers;
enable admin dashboard.
6. Owned Content StoryStream: Create a
public dashboard of the most popular
owned media content for the organization
or brand, across multiple websites, blogs,
and social network.
Topical Content StoryStream: Create a
public dashboard for the most relevant and
popular content around any specific event
or topic, including all the content about the
organization, brand or industry.
Competitive Analysis: Create a private
dashboard to monitor and analyze the
most relevant and popular content for
relevant others in the same industry or
topic.
STORYSTREAMLAB USE CASES
StoryStreamLab is a versatile product with multiple use cases for organizations and brands.
7. Pascal Beucler
SVP and Global Chief Strategy Officer, MSLGROUP
pascal.beucler@mslgroup.com
@pbeucler on Twitter
http://storystreamlab.mslgroup.com