2. Global creative and design hub
A team of
over 50
professionals
Worked with more than
25 MSLGROUP offices
in 15 countries
3. 50+ clients globally
Print, web, video,
mobile & event
creative support
Delivered
more than
500international
projects
4. SERVICES OFFERED
BRANDING
Corporate Identity Development (Logo/
Stationery/Brand Architecture/Brand
Graphics/Brand Manual, etc.) Advertising
Campaigns (Print/Outdoor/Electronic)
COLLATERAL
Power Point Presentation (Templates & Formatting), Word
Templates, Brochures/Posters/Flyers/Direct Mailers/
Research – CSR – Annual Reports/Booklets/
Newsletters/Pocket Folders/Invitation and Greeting Cards
EVENTS
Event Creatives/
Exhibition Design/
Backdrop Banner/
Pull-up Banner, etc.
MULTIMEDIA
Corporate
Films/Audio-Visual
Presentations/TV &
Radio Spots/
Multimedia Flash
Presentations/3D
Walkthroughs
PRINT
PRODUCTION
(with world-wide
shipping)
PACKAGING
Packaging and
Point of Purchase
Designs
BRANDED MERCHANDISE
T-shirts/Caps/Mouse-pad/CD Cover and
Stickers/Carry Bag/Docket/Mug Designs/
Tea Coasters/Umbrella and Tent Cards
Based on the proven abilities of our team for nearly a decade, both in terms of
quality standards as well as timeline adherence, our team currently provides the
following services to MSLGROUP offices and its clients
INFOGRAPHICS
5. DIGITAL OFFERINGS
CUSTOM WEB APPLICATION
CMS/Portal Development (Wordpress/
Joomla/Drupal/Umbraco)/E-commerce
Development (OS-Commerce/CubeCart/
ZenCart)/Other (Wordpress/Blogger/
Salesforce)
E-COMMERCE
E-Commerce Website Design (Easy
Checkout Process/Multi-lingual/
Currency Support/Easy Product
Management/Extensive MIS Reporting/
Multiple Payment Gateway Support)
MOBILE APPS
iPhone/iPad/Android, etc. applications
(Shopping/Entertainment/Social
Networking/Travel/Search Tools/GPS
Tracking/Utility apps/News/Productivity/
Weather/ Radio/Business/Mobile
Websites)
WEB
Website Development & Management/
Intranet & Extranet Development/
Microsite/E-mailers/Web Banners/
E-newsletters/E-brochures/
E-booklets/Digital Catalogues
SOCIAL MEDIA
APPS
Facebook
Applications/Games,
etc.
SEARCH MARKETING
Search Engine Optimization/Search
Engine Marketing/Social Media
Optimization (Adwords/Yahoo/MSN/
Facebook, etc.)
ONLINE
MARKETING
Banner Advertising/
Email Marketing
6. MSLGROUP CREATIVE+ has undertaken a variety of creative, design and digital assignments for many clients locally
as well as globally. Our EXTERNAL global work portfolio includes work for prestigious clients including:
ASIA
• MSLGROUP Asia
• MSL Singapore
• MSL China
• MSL India (8 offices)
• MSL Hong Kong
• MSL Korea
• MSL Japan
• Saatchi & Saatchi India
• 20:20 MSL
• ICL MSL Taiwan
Our INTERNAL global work portfolio includes internal communication, direct communication to existing clients
as well as documents and presentation templates for new business pitches and marketing. This includes following
MSLGROUP offices:
Our Global Experience
6
Malaysia Palm Oil Council
EMEA
• MSLGROUP EMEA Marketing
• MSL London
• SAS London
• JKL Stockholm
• JKL Denmark
• Capital MSL London
• Capital MSL Dubai
AMERICAS
• MSLGROUP NA Marketing
• MSL Boston
• MSL Los Angeles
• MSL New York
• MSL San Francisco
• MSL Chicago
• MSL Washington DC
• MSL Ann Arbor
• Schwartz MSL Boston
• Schwartz MSL San Francisco
FRANCE
• MSLGROUP HQ
• Publicis Consultants
Net Intelligenz
• Publicis Consultants
France
7. The MSLGROUP CREATIVE+ team has worked with over 25 network offices in Asia, the Middle-East, North America
and Europe, all the while accumulating a wealth of knowledge in the respective cultural sensitivities and design
sensibilities. Over 50 brand design experts using best practices and having access to global photograph libraries share
a passion to conform to varied briefs and different styles and are well versed with Inter-division knowledge transfer
systems.
We are also believers that continual development is the way ahead in maintaining a strong team and are always
looking to reinforce the existing workforce by attracting top talent and expanding vendor networks and back them with
upgraded Infrastructure (IT Systems and Softwares).
Team Strength
Team Overview
» Executive Creative Director
» Associate Creative Director (Design)
» Sr. Art Directors (2)
» Associate Art Directors (Digital) (2)
» Account Director
» Associate Account Directors (3)
» Sr. Account Managers (2)
» Sr. Creative Specialist (Video & Infographic) (2)
» Account Managers (2)
» Sr. Copy Writers (3) +
Copy/ Content Writers (2)
» Sr. Account Executives (2)
» Account Executive (2)
» Production Manager
» Production Assistants (2)
» Senior UI Designer
» Visualizers (5)
» Sr. Graphic Designers (2)
» Sr. Graphic Designers (Digital) (2)
» Graphic Designers (6)
» Web Developer (2) + Web Designers (3)
» Software Programmer (2)
» Video Editors (2)
» iPhone / iPad Apps Developers (2)
» Android Apps Developer
+ Resource pool available through network
partners
» Web programmers (HTML 5.0, CSS, AJAX, XML) (19)
» Software programmers (Microsoft Platform specially
.net, Java/J2EE, PHP, Open source platforms) (15)
» Database Administrators (2)
» Quality Assurance Engineers (3)
7
8. Case Studies
We have been working with P&G, one of the biggest global accounts
of the group, for the past three years and have designed number of
brochures for the APAC Region, through MSL Hong Kong as well as
MSL Singapore offices.
In all the assignments executed so far, we have managed to
creatively capture the essence of the brand, keeping the region in
mind, with designs that are fresh and inspiring. The process has
been smooth as well as cost-effective and the final outputs have
always left the client immensely impressed.
The recent assignments for P&G involved creating an influencer
marketing video, P&G Asia Communication Tool-Kit and a Prezi
project. These assignments were done through our MSL Singapore
office. The client has been most impressed with the results for both
these assignments.
8
9. Case Studies
Sitel is a global Business Process Outsourcing (BPO) leader. It
provides world-class solutions from onshore, near shore and
offshore locations across 135+ facilities throughout North America,
South America, EMEA and Asia Pacific.
This client is serviced by Schwartz MSL in America. SITEL
needed a creative agency that could help them create clutter-
breaking and creative sales and marketing tools. Schwartz
MSL leveraged the group’s across-the-board capabilities and
proposed MSLGROUP CREATIVE+ for this role. MSLGROUP
CREATIVE+ made a presentation of its credentials and portfolio
through a videoconference to SITEL and also discussed a long-
term association plan. The client was not only happy with the
presentation, but also got MSLGROUP CREATIVE+ on board and
MSLGROUP CREATIVE+ has been working on a number of design
assignments for them, since.
9
10. Case Studies
UL is one of our most prestigious clients and is a global independent
safety science company, offering expertise across five key strategic
businesses: Product Safety, Environment, Life & Health, Knowledge
Services and Verification Services.
We have supported UL in three regions, USA, China and India. Apart
from this, through MSL China, we also created a logo unit for UL,
celebrating the successful completion of 30 years.
We have also provided HTML Emailer support to UL through our
MSL New York office.
We have recently worked for their Water Business Div. Through 20:20
MSL. We have delivered a host of assignments revolving around
their water businesses in India, which comprised, brochures, a virtual
walkthrough, an exhibition design & production and an e-book.
10
11. Case Studies
Trimex and RAK, two reputed companies of the Middle East region
needed to create a new corporate identity as Middle East Coal; their
JV did not adequately communicate about the various other sectors
that they entered into like Power, Port Development, Infrastructure,
Real Estate etc. MSLGROUP CREATIVE+ was entrusted with
the responsibility of shaping this new corporate identity of MEC
Holdings, under which divisions like MEC Coal, MEC Power
etc would fall, from scratch. The assignment was complex and
extensive, the results – beyond satisfactory.
11
12. Case Studies
MSLGROUP CREATIVE+ effectively facilitated MSL SOUTH AFRICA
in successfully hosting the President of South Africa's visit to India
to promote Brand South Africa and further develop goodwill and
strengthen ties between the two countries. MSLGROUP CREATIVE+
had taken up the responsibility of providing all event related support
functions as well as the production and delivery of all the required
collateral for the event.
12
13. Case Studies
Microsoft has been a regular client for us for a while now. We work
on Microsoft with our sister concern Saatchi & Saatchi Focus. We
have successfully completed multiple assignments for them while
continually surpassing their quality expectations.
Our journey with them so far has been a journey which started small
but has grown into one which requires us to service them on an on-
going basis.
13
14. Case Studies
Infosys is a global leader in the "next generation" of IT and
consulting. It defines, designs and delivers technology-enabled
business solutions for Global 2000 companies. Infosys also provides
a complete range of services by leveraging their domain and
business expertise and strategic alliances with leading technology
providers.
Infosys, in many ways is for us like Microsoft. Infosys has now
become a regular buyer of our creative services and is a highly
pleased client too. On Infosys, we work with our sister concern,
Saatchi & Saatchi Focus. We are currently supporting them with
multiple design and presentation projects.
14
15. Case Studies
Hess is a leading global energy company, engaged in the exploration
for and the production of crude oil and natural gas, as well as in
refining and marketing refined petroleum products, natural gas and
electricity.
Hess Oil is a unique client in the fact that we designed entire sets of
collaterals for them in French, a language foreign to us. However,
this possible road block in the end was easily managed and the
client was highly impressed with our quality and work methods that
were efficient in breaking language barriers. We worked on Hess Oil
with our sister concern, Publicis Consultants, France.
15
16. Case Studies
Our work with Simpler, a leading US-based consulting firm
stemmed from the SCHWARTZ MSL Boston office recommending
our creative services to them.
We began with designing a presentation template but our interest
and commitment in this relatively small assignment impressed
Simpler enough. We have since received a number of assignments,
the latest being a brochure for one of their India collaborations.
16
17. Case Studies
CibaVision, reputed in eye care, needed to align the presentation of
its photo library and its newsletter with the guidelines defined in its
brand manual.
For the Brand Launch in APAC various activities were under taken
and executed on time and in a cost effective manner. The entire
process involving numerous to and fro correspondence with the
client, MSLGROUP CREATIVE+ not only met all expectations
of providing key design and high-impact presentation creatives,
insights and suggestions but also gained accolades for its real-time
responsive correspondence practices.
17
18. Case Studies
Javelin Strategy & Research, a division of Greenwich Associates,
provides strategic insights into customer transactions, increasing
sustainable profits for financial institutions, government,
payments companies, merchants and other technology providers.
MSLGROUP CREATIVE+ worked with Javelin to create infographics
that simplified their annual identity fraud surveys while grabbing
attention with the visually pleasing outcomes. We were also involved
in crunching down their survey report to data visualize the key
takeaways.
18
19. Case Studies
Imation is a global scalable storage and data security company.
Imation reaches customers in more than 100 countries through a
powerful global distribution network and well-recognized brands.
MSLGROUP CREATIVE+, courtesy its network office, Schwartz
MSL, Boston, is happy to have helped support Imation's branding
foray into new media, specifically infographics. Impressed with high
responsiveness and quality of detailed graphical work in our first
project with them, Imation has since been a frequent infographic
client.
19
20. Case Studies
Home Credit Group (Home Credit B.V. and its subsidiaries) is a
leading, mass market consumer finance provider.
We were recommended to Home Credit by MSL China. Initially,
their requirement was the design of their website. But our team’s
enthusiasm and results on this project impressed the client enough
to entrust us with the advertising and in-store promotion scope of
work.
This on-going assignment, many legs of which we have successfully
completed, is for Home Credit’s launch in India. Also worth
mentioning are the subsequent multiple assignments, we are
working on for their Head Office in Prague, Czechoslovakia. This was
again a result of the Home Credit India team’s satisfaction with us
and recommendation to their headquarters.
20
21. GENERAL MOTORS
In a pitch for the
prestigious General Motors,
MSLGROUP CREATIVE+
was asked to provide an
unusual assortment of
branding creatives to
support the idea of a voting
game, which invited local
communities to vote for
their hometown heroes
with the promise that the
receiver of maximum votes
would be gifted a General
Motors car. The timelines
were extremely tight and the
creatives included new-age
additions like a micro-
site and a Facebook page
along with a Powerpoint
presentation and logos/
icons.
The final creatives given by
MSLGROUP CREATIVE+
won the pitch. The entire
team was commended,
especially for the high
quality of work in a very
short period of time.
OWENS CORNING
Owens Corning, a leading
innovator in glass-
fibre, had just rejected
a company's creatives
for various invites. The
project was now given to
MSLGROUP CREATIVE+
and time was short.
Uncommon creatives such
as invite slips for coffee
cups along with media
invites and suggestions
on outdoor and ambient
insulation designing were
provided to the client
which were instantly
approved. The final output
had pleased the client
immensely who sincerely
thanked the entire team
for the high quality of
work.
» Logo/ Icon Design » Presentation Template » Webpage Mock-up
» Graphics/ Icons » E-Invites » Presentation Template
Winning New Business Pitch
Winning New Business Pitch
Case Studies
21
22. blog.mslgroup.com/
mslgroupasia.com
If re-branding isn’t a testing
assignment, we don’t know
what is!
The launch date of the
MSLGROUP new vision and
brand identity was just a few
days away. The task assigned
to us was creating the blog for
MSLGROUP (blog.mslgroup.
com) as well as a website cum
blog for MSLGROUP ASIA
(mslgroupasia.com) which would
be introduced along with the
brand launch.
The assignment was herculean
to say the least, considering the
size of the group, the number of
images, the amount of content
and the various links that
needed to be uploaded without
any errors. The entire team at
MSLGROUP CREATIVE+ was
committed towards making
this undertaking a success and
worked round the clock to make
this happen.
The blog and the website
assignments were completed
in merely a little over 3 day’s
time and both went live on the
morning of the announcement
after sufficient test runs.
Our reward was the appreciation
and the acknowledgement from
our fellow team members across
the MSLGROUP network.
» Flash Banners
» Word-press Blog
BLUE DIAMOND
The Interactive team at MSL Ann
Arbor had a demanding assignment
at hand. This assignment
consisted of creating 10 flash
banners (including 2 Rich Media
curtain advertisements) for their
client Blue Diamond. There was
however two major factors that
made this assignment even more
daunting. First, The Ann Arbor
team was flooded with work and
secondly, the team had no resource
to spare in order to fulfill the
client’s requirement within the
tough deadline of a week’s time.
Deadlines had to be met at any cost
since the advertisements were to
go live on ESPN and other sports
channel.
Nicole Burgess from Ann Arbor
team mailed MSLGROUP
CREATIVE+ the job specifics and
the stringent deadlines that came
with the job and inquired if we could
take up the assignment and deliver
on time. We of course took the
project up.
Knowing fully well that we had very
limited time, we executed their brief
to perfection and hence minimized
the rounds of changes, successfully
dealing with issues like developing
advertisements at the minimum file
sizes and adhering to various other
specifications. The end result was
delivering quality work on time and
watching it go live on ESPN and
other sports channel with a sense
of immense satisfaction that came
from knowing that we had one more
client happy with the outcome.
Case Studies
22
23. » Website
» iPhone Application
CAS CHINA
MSL CHINA’s client; CAS
China – a division of American
Chemical Society, wanted to
develop a website that was
creative, communicative as well
as interactive in nature. MSL
CHINA turned to MSLGROUP
CREATIVE+ for the assignment
However this assignment
was a little different from
the numerous other website
development assignments we
had undertaken and executed
before. The client wanted
the website to be in Chinese
language. We had developed
a number of websites in the
English language but never one
in a foreign language.
However, our team had complete
faith in itself that it could deliver
this assignment and surpass
the client’s expectations. What
followed was great team work
between the MSL CHINA and
MSLGROUP CREATIVE+; with
the final output being a website
that matched each and every
client requirement.
Bay Area Air Quality
Management District
MSL SAN FRANCISCO (MSL SF)
has always had a long standing
relationship with MSLGROUP
CREATIVE+, having worked on
numerous assignments together.
So when MSL SF’s client, Bay
Area Air Quality Management
District, wanted to develop
an iPhone Application which
would serve as a tool to report
smoking vehicles as a part of
their Smoking Vehicle Assistance
Program, aimed at improving air
quality and respiratory health,
MSL SF once again thought
of giving this assignment to
MSLGROUP CREATIVE+ rather
than outsourcing it.
This ongoing assignment has
proved to be a great opportunity
for us at MSLGROUP CREATIVE+
to showcase our digital media
capabilities and at the same
time has helped MSL SAN
FRANCISCO strengthen its
credibility with the client by
virtue of being part of a group
that has multiple in-house
capabilities.
The assignment has been
progressing as per the timelines
and is ready to enter the next
phase.
Case Studies
23
24. » iPhone Application
PRSA iPhone and
Android Application
The Public Relations Society
of America (PRSA) is a non-
profit trade association for
public relations professionals
headquartered in New York City.
PRSA was focussed on creating
awareness of practical ways in
which PR professionals can
incorporate ethics training into
regular activities and enlisted
MSLGROUP CREATIVE+ services
to develop a mobile PRSA ethics
app. The app was developed
by us and is an easy and quick
reference for any PR professional
looking to do the right thing
in a time-crunched situation.
With fast turnarounds and good
quality, we were happy to help in
this noble initiative.
» Eink Video
E Ink Case Study Video
MSLGROUP Creative+, in a very
short period of time, made a case
study video for Schwartz MSL
which showcased how effectively
they were able to achieve their
aim of positioning one of their
clients, E Ink, as an industry
leader in the emerging display
technologies.
The case study video, one of the
many videos which we create for
Schwartz MSL on an on-going
basis, was a value-addition to
the print, online and broadcast
media exposure and not to forget
the remarkable commercial
impact that Schwartz MSL
secured for the client.
Case Studies
24
84. MSLGROUP
Brand Work
Partial Portfolio
Worked in association with the Publicis Consultants Seattle Design Team and Corporate Communications Division for the
Asset Bank. The Master Designs were provided by Publicis Consultants Seattle Design Team, whereas logos for all brands
and their adaptations across tools was done by MSLGROUP CREATIVE+. The Asset Bank is currently being handled by
MSLGROUP CREATIVE+.
84
100. Contact
Pankaj Desai
Vice President, MSLGROUP CREATIVE+
Member-Leadership Team, MSL India
E pankaj.desai@mslgroup.com
M +91-98250 20876, +91-88796 84539
UK Local Number: 0044 - 203 051 6834 USA Local Number: 001 - 646 915 1098
Jagan Shukla
Account Manager
E jagan.shukla@mslgroup.com
M +91-97146 97001
T +91-79-4020 0749 (D) 91-79-4020 0700 (B)
