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MBS Value PR Credentials
1. New York
London
São Paulo
Public Relations
Capabilities
commitment
expertise
results
2. Building the Corporate Brand
Corporate communications today is about building brands, for
public companies as well as private
The corporate brand reflects the organization’s value
proposition
– Establishes company’s core expertise
– Differentiates against competitors
– Positions against business goals: IPO, transaction, long-term ownership
– Creates awareness among core audiences
We work with clients to identify, establish and protect the
corporate brand
– Begin with developing comprehensive strategy
– Leverage all media, both traditional and new channels
– Protect brand against negative stories, other threats 2
3. Success Begins with Key Principles
Effective communicators must understand the new environment
– The continued role of traditional media
– How digital/social media have transformed the landscape
Ideas are still king
– These ideas should stem from a deep understanding of your business
– Crafted to become compelling stories
– Capture attention of journalists, consumers, influencers
Technology is the game changer
– Provides ability to create own content, media channels
– New ways to reach traditional audiences
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4. The MBS Approach
Target your
Begin with a strategy audiences Build great stories
tied to your
(financial press/trade from strong ideas
company’s goals
press/analysts)
Distribute across
multiple channels Create longstanding
(traditional, social relationships
media)
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5. Areas of Focus
Corporate communications
– Public, private companies
Transactions
– M&A, IPOs, secondary offerings, spins, bankruptcies
Crisis communications
Social media
Training
– Media, presentation
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6. Corporate Communications
Full communications support for public and private companies
Key is determining how to best position your organization to
create and support its corporate brand
Includes:
– Communications plan
– Message development
– Training
– Media targeting
– Content development
– Media outreach (including social media)
– Crisis planning
– Spokesperson
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10. Transactions
Communications for financial transactions, including mergers
and acquisitions, spins, IPOs, secondary offerings, bankruptcies
and strategic alliances
We begin with a deep understanding of the companies involved,
industry trends and financial market conditions
Program includes:
– Message development
– Document preparation
– Media training
– Custom press list
– Media outreach
– Coordination with outside advisors
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12. Crisis Communications
Even the best-laid business plans fall prey to unforeseen
events, and effective communication in these situations can be
critical to survival
Reputations can be torn down quickly, so when a crisis arises
speed is critical.
– Wrong time to “learn on the job”
Our media team will have a plan in place to mobilize quickly,
assess the situation and take appropriate action
Message development and media relationships are especially
important in crisis situations. It is typically necessary for us to
monitor crisis developments and coverage 24/7
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13. Social Media
The digital world has added great opportunity for
communicators
– We have been a pioneer in this arena and continue to innovate
MBS was one of the earliest proponents of corporate
podcasting and can help with all audio needs
We are also active in the blogosphere and will help develop
your blogging program
We can bring blogger and podcaster outreach to any media
campaign as well as guide your through the world of Facebook,
Twitter, LinkedIn and Google+
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16. Training
Media and presentation training are critical to success
– Readies executives for interview and speaking situations so they come
across as smooth and confident
Media training is delivered through custom workshops, where
executives are provided with technique training, drills recorded
on video, and analysis of skills/weaknesses
– Prepares for interviews with print outlets TV, radio, bloggers and
podcasters
Presentation training uses similar approach in advance of IPO
and other roadshows, speeches, board presentations, internal
communications
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17. About MBS
Advisory firm dedicated to enhancing the corporate and
investor brand of our clients
Customized programs that are developed and implemented by
firms principals
Well-established network of journalist, analyst and investor
contacts across North America and Europe
Extensive experience across a broad range of industries in
North America, Europe and the Emerging Markets
Team of multi-lingual specialists drawn from careers in
journalism, investment banking, asset management, equity
sales, consulting & finance
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19. The Corporate Communications Team
Farrell Kramer Katja Buhrer
25 years of media/corporate communications experience Capital markets experience at Citigroup
Corporate positioning, financial communications, transaction, Reporter, editor and columnist for Australia’s largest business
crisis, executive communications, training and finance newspaper
Award-winning journalist, Investigative & financial writer at IR for leading Latin American companies
Associated Press and Investor’s Business Daily Degree in Commerce, University of New South Wales
Broad range of industry expertise Languages: German and French
Master’s in Journalism from Northwestern University
Language: Japanese
Sharon Bially Vanessa Friedman
Leads media relations campaigns and develops public Over 15 years of experience working with private and non-
speaking programs profit clients on complex communications issues, long term
Strategic Communications Expertise strategy and crisis
Manages programs in English-speaking and foreign language
Public and private sector communications expertise with
press (Latin America)
OECD and Council on Foreign Relations
Published author in Foreign Policy Magazine, Washington
Worked with NBS News in Paris Times, Financial Times, among others
Novelist and blogger Masters in International Relations, John’s Hopkins University
Masters in International Affairs, Columbia University Languages: Spanish, Portuguese, French, Italian
Language: French
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20. Contact Us
MBS Value Partners
424 Madison Ave., Suite 400
New York, NY 10017
+1.212.750.5800 Tel
+1.212.661.2268 Fax
www.mbsvalue.com
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