8. The Value of the Brand
The Moment of
Truth
Your brand communicates every
time it touches a customer
As a marketer you need to
manage this communication
This makes you responsible for
each
“Moment of Truth”
9. Your Brand Represents
A collection of your customers
perceptions of:
How they see you
How they feel about you
What they say about you
16. Brand By Delivering Happiness
"Feelings have a
critical role in the
way customers
are influenced.”
- David Freemantle, author
17. Brand By Giving Back
“There is a spiritual
aspect to our lives -
when we give we
receive - when a
business does
something good for
somebody, that
somebody feels good
about them!”
- Ben Cohen , Ben & Jerry's
21. Whole Foods
Help customers visualize
the full experience
Take grocery shopping
to an interactive and
collaborative new level
Brand By Product Presentation
22. Markets and customers
are constantly
changing … must
manage change in
brand to adapt to
changes in marketplace
24. The Four Most Important
Contributors to a Successful
Brand
• Intense customer focus
• Reputation for excellence
• Compelling value proposition
• Quality customer experience
27. About Dr. Schoultz
Mike Schoultz has thirty five years of business
development, technology, business operations, and
marketing experience.
He served as VP / President of Distribution Technologies, a
company he helped to found and grow to a 700 M + / year
market leader.
Dr. Schoultz Ph. D. is from the University of Virginia.
Digital Spark Marketing, LLC