The most important single
thing is to focus obsessively
on the customer. Our goal is
to be earth’s most customer
For something this
complicated, it’s really hard
to design products by focus
groups. A lot of times,
people don’t know what
they want until you show it
Choose your customers. Fire
the ones that hurt your
ability to deliver the right
story to the others.
Our point of view is we will
sell more if we help people
make purchasing decisions.
A lot of people in our industry haven’t
had very diverse experiences. So they
don’t have enough dots to connect, and
they end up with very linear solutions
without a broad perspective on the
problem. The broader one’s
understanding of the human
experience, the better design we will
We now accept the fact that
learning is a lifelong process
of keeping abreast of
change. And the most
pressing task is to teach
people how to learn.
That’s been one of my mantras —
focus and simplicity. Simple can be
harder than complex: You have to
work hard to get your thinking clean
to make it simple. But it’s worth it in
the end because once you get there,
you can move mountains.
An organization’s ability to
learn and translate that
learning into action rapidly is
the ultimate competitive
You can’t connect the dots looking
forward; you can only connect them
looking backwards. So you have to trust
that the dots will somehow connect in
your future. You have to trust in
something — your gut, destiny, life,
karma, whatever. This approach has
never let me down, and it has made all
the difference in my life.
About Dr. Schoultz
Dr. Schoultz has thirty five years of business
development, marketing, technology, and
business operations experience.
He served as VP / President of Distribution
Technologies, a company he helped to found and
grow to a 700 M + / year market leader.
Dr. Schoultz Ph. D. is from the University of
Thank You !
• Twitter: mikeschoultz
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Digital Spark Marketing
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