1. Our readers have a
clear vision…
… shouldn’t your
MBA program be in
their sights?

2. 43% of our readers
have a Master’s Degree
or higher
Our readers are the best role models
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3. 73% do 63% are
not have considering
an MBA one
Your target
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4. Access to top management 28.6%
Career advancement 64.3%
Personal satisfaction 60.7%
Higher salary 28.6%
And 50% are going to
start their MBA
within the next year
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5. So… what do they like?
Av e ra g e
Struc ture Sc o re
Traditional 2.4
Weekend & Nights 3.4
Totally Online 3.0
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6. Influential, Engaged
THE HMW READER
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7. The HMW reader
 10,000+ Decision Makers
 Premium readers: people who actually pay for our
content
 Absolutely identified: we know our subscribers not
only by name, but also by company, city, category and
title.
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8. The HMW reader
 32% are C-Suite
executives
 91% are principals, VP’s,
directors and managers –
the people who make
purchasing decisions
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9. The HMW reader: Engaged!
"Three things I need first
thing Monday morning:
coffee, our corporate
financial report, and HMW,
the best recipe to start the “I enjoy reading the weekly
week.“ Manny Machado, newsletter every Monday. I think
CEO, MGS Comm HMW is the best of all Hispanic
marketing media out there.” Patty
Marrero SVP, Client Partnership
Development at Telemundo
Esther Novak, Founder & CEO of Vanguard:
“Timely Monday “Four things:
morning delivery… key 1. The wide range of information that is available
to start my week” 2. Thoughtful reporting
3. The availability of just reading headlines
Isabella Sanchez, Zubi
with the option to click into more specific
Advertising information if interested and time permits.
4. The analysis and wrap-ups offered after
events, like the upfronts”
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10. What our readers say about us(1)
 Eight out of 10 respondents affirmed that HMW
provides “the valuable content they need”.
 What they like best of HMW?
– Heritage  which puts events and analysis into perspective
– Longevity in the marketplace
– Journalistic perspective
 Eight of 10 respondents indicated that they received
critical industry information from HMW on a timely
basis.
(1) Internal readership survey 2011
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11. Our readers’ lifestyle
 Because our readers are leaders and “C Suite”
executives in a highly competitive industry…
– They entertain more in expensive restaurants
– Travel more than most
– Stay in hotels more nights than most
– Rent cars in their destinations
– Dress better
– Replace their computers more often
– …and love their gadgets
 In short, the kind of person who is one of your heaviest
users
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12. HMW – A complete messaging environment
Monday
Morning
Newsletter
Friday
Preview
E-Blast Full-service Website
Daily
Phone &
Newsbrief
Tablet
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13. Join great companies!
Whether seeking to
influence industry
leaders and decision-
makers, increase
interest in their events
our easing the way for
their reps… our
advertising partners
have found that HMW
is the best platform.
Join us!
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14. Where to join a select group of companies
ADVERTISING IN HISPANIC
MARKET WEEKLY
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15. Website
ROS
We offer a complete selection
of IAB-compliant display units
to fit your communication
needs.
Our marketing staff will be
happy to assist you in
developing customized plans
to achieve your goals
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16. Website – our core communication platform
Our website is where our
readers look for the latest
news, analysis, interviews, res
earch and other tools
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17. Newsletter PDF
Our flagship publication, sent
every Monday morning before
9:00 am containing all the news,
analysis, research and other
information which will impact
our reader’s work week
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18. Newsletter email
The indispensable Hispanic
Marketing business tool. Sent
every Monday morning before
9:00 am containing all the news,
analysis, research and other
information which will impact our
reader’s work week
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19. Daily Newsbrief
Every afternoon, our News Briefs
delivers a recap of what made
news in the industry throughout
the day.
When major news happens, our
exclusive Breaking News alerts
brings our readers the freshest
information.
Ratings of the most popular
shows on Hispanic broadcast and
cable networks are featured every
Wednesday in our News Briefs.
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20. E-Blast
If something big happens, our
readers want to know and our
e-blast delivers the breaking
news as they happen
Because we don’t bombard
our readers with tons of
eblasts, ours are opened and
read with the utmost
attention
Rates available by request
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21. Mobile
Naturally, we offer
advertising in our
mobile-optimzed
site. Perfect for
reaching our readers
on-the-go and in
their tablets
Rates available upon request
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22. Webinars
Need a more detailed sell? Want to
spend some quality time with our
audience? A webinar might be the
ticket.
At HMW we will arrange for a turn-
key webinar with our readers. Just
bring your information and we’ll
take care of the rest.
Rates available upon request
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23. Talent Mart
For only $250, Talent Mart offers you:
• A 30-day job posting in our website
• 30 days inclusion in Thursday’s TM
e-mail
• 30 days inclusion in the daily news
briefs emails
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24. Contact Information
 Arturo Villar, Publisher
– avillar@hispanicmarketweekly.com
 Helene Coutinho
– ccoutinho@hispanicmarketweekly.com
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25. TECHNICAL SPECS
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26. Newsletter Website
Format Artwork format should be in full color
Artwork should be in full color (RGB) (RGB) and submitted by e-mail in JPEG,
and submitted in one of the GIF, PNG format at a resolution no
following formats at a resolution no lower than 300 dpi.
lower than 300 dpi: TIFF or JPEG. Submit artwork via email to Helene
Deadline Diaz at hdiaz@hispanic
All materials are due no later than marketweekly.com. Please use a
6pm EST on the Thursday prior to compression utility (such as WinZip,
the Monday issue. WinRAR or Stuffit) to compress the file.
Submitting Artwork
Artwork should be delivered via Banners can be animated only for the
email to Helene Díaz at website. Email banners must be a static
hdiaz@hispanicmarketweekly.com. picture.
Please use a compression utility
(such as WinZip or Stuffit) to
compress the file. Mobile
Advertising Opportunity
Banner Size: 280 x 60
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