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JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Distribution
Module D: Support Services
Marketing of Banking Services/Products
JAIIB – Super-Notes© M S Ahluwalia Sirf Business
JAIIB – SUPER NOTES
Principles & Practices of Banking: Distribution
JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Contents
Coverage:
1. Distribution Channel
2. Channels for Banking
Services
JAIIB – Super-Notes© M S Ahluwalia Sirf Business
DISTRIBUTION CHANNEL
1.
JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Distribution Channel
• Marketing channels are sets of independent organizations
involved in the process of making a product or service
available for use of consumption.
JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Functions of Distribution Channels
Market
information Promotion Contact
Matching Negotiation
Product
information
Physical
distribution
Financing Risk Taking
JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Types
Types
Zero Level
One Level
Two Level
Three Level
JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Factors Influencing Channel Selection
Product characteristics
• Perishable products
• Consumer durables
• Industrial products
Market Characteristics
Customer
Characteristics
Company Resources Competition Product lines
JAIIB – Super-Notes© M S Ahluwalia Sirf Business
CHANNELS FOR BANKING SERVICES
2.
JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Channels
Branches
• Tele-banking
• ATMs
• Computerization
• Plastic Cards
• Virtual branches and Automated Video Banking
Other channels
• DSAs
• Automobile Dealers
• Merchant Establishments
Intermediaries in Banking Services
JAIIB – Super-Notes© M S Ahluwalia Sirf Business
Thank You!
Do you have any questions or queries or some feedback to give?
Just mark an email to super.msahluwalia@yahoo.com
JAIIB – Super-Notes© M S Ahluwalia Sirf Business
For more Super-Notes: Click Here
M S Ahluwalia, amongst other things, is a visual artist, blogger,
blog designer and of course an MBA and Banker from New
Delhi, India.
To know more about him you may visit his blog-site: Estudiante De La Vida

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JAIIB Super Notes: Principles and Practices of Banking: Module-D: Distribution

  • 1. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Distribution Module D: Support Services Marketing of Banking Services/Products
  • 2. JAIIB – Super-Notes© M S Ahluwalia Sirf Business JAIIB – SUPER NOTES Principles & Practices of Banking: Distribution
  • 3. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Contents Coverage: 1. Distribution Channel 2. Channels for Banking Services
  • 4. JAIIB – Super-Notes© M S Ahluwalia Sirf Business DISTRIBUTION CHANNEL 1.
  • 5. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Distribution Channel • Marketing channels are sets of independent organizations involved in the process of making a product or service available for use of consumption.
  • 6. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Functions of Distribution Channels Market information Promotion Contact Matching Negotiation Product information Physical distribution Financing Risk Taking
  • 7. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Types Types Zero Level One Level Two Level Three Level
  • 8. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Factors Influencing Channel Selection Product characteristics • Perishable products • Consumer durables • Industrial products Market Characteristics Customer Characteristics Company Resources Competition Product lines
  • 9. JAIIB – Super-Notes© M S Ahluwalia Sirf Business CHANNELS FOR BANKING SERVICES 2.
  • 10. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Channels Branches • Tele-banking • ATMs • Computerization • Plastic Cards • Virtual branches and Automated Video Banking Other channels • DSAs • Automobile Dealers • Merchant Establishments Intermediaries in Banking Services
  • 11. JAIIB – Super-Notes© M S Ahluwalia Sirf Business Thank You! Do you have any questions or queries or some feedback to give? Just mark an email to super.msahluwalia@yahoo.com
  • 12. JAIIB – Super-Notes© M S Ahluwalia Sirf Business For more Super-Notes: Click Here M S Ahluwalia, amongst other things, is a visual artist, blogger, blog designer and of course an MBA and Banker from New Delhi, India. To know more about him you may visit his blog-site: Estudiante De La Vida