Industry analysis

1. PRESENTATION ON
BISCUIT INDUSTRY
PRESENTATION BY:
MUDASSIR
MRUTHYUNJAYA H. S.

2. OVERVIEW OF THE BISCUIT
INDUSTRY
Indian Biscuit Industry is the largest among all the food
industries and it has a turn over of around Rs.3000 crores.
India is known to be the second largest manufacturer of
biscuits, the first being USA.
Biscuit industry in India the organized sector produces
around 60% and the remain 40% produced by unorganized
sector.

3. HISTORY OF THE
INDUSTRY
According to
tradition, biscuits first
appeared in 10,000
years ago in China,
where dry rice pies with
fruits were made.
During world war 1st
and 2nd.

4. IN INDIA
FEDERATION OF BISCUIT MANUFACTIRE OF
INDIA (FBMI)
FBMI, Established in 1950. It is the premier forum of
the organized segment of the biscuit industry in India
and it consisting of small scale, medium and large
biscuit manufacturers located in all zones and all States
of the country. It is serving with the prime objective of
protecting and promoting the interests and
development of the Biscuit industry.

5. Biscuit Manufacturing
Process

7. Employment opportunities
The Biscuit industry employs almost 3.5 lakh
people directly and 30 lakh people indirectly.
Britannia brand is now available in nearly 1.8
million outlets.
Britannia claims that it has a superior distribution
clout with its presence which is nearly 3.3 million
outlets.
Parle, the seasoned player itself, says it is
available in 1.5 million outlets.

8. Biscuit manufacturing places in India

9. TWO SECTORS OF BISCUIT
INDUSTRY IN INDIA
ORGANISED SECTOR
• FEDERATION OF BISCUIT MANUFACTIRE OF INDIA
(FBMI), BRITANNIA ,PARLE,ITC , ETC..
UNORGANISED SECTOR
• BEKARY MANUFACTURES (i.e. LOCAL SMALL
INDUSTRIES AND BEKRIES..

10. Market Share - Sector wise
ORGANISED
SECTOR
UNORGANISED
SECTOR
70% 30%
Market share Population wise
URBAN RURAL
75%-85% 55%-65%
Market share - Region wise:
Market share of the industry in
India as per region
ZONE CONTRIBUTIONIN
%
NORTH ZONE 25%
WEST ZONE 23%
EAST ZONE 28%
SOUTH ZONE 24%
Market Share – product wise
Marie and Glucos
e
50%
sweet, crackers ,
cream ,milk
50%

11. Major players in biscuit industry are as below…
Britannia
Parle
Sunfeast
Others
Horlicks
Bisk farm
Oreo

12. Britannia Industries Ltd
Established in 1892
Founder : Gupta brothers mainly Nalin Chandra
Gupta
Place : Kolkata
Britannia product “Tiger” cream biscuit holds a 38%
market share in the biscuit industry in India.
Key Products Tiger : Good Day, Bourbon, 50-50,
Treat, , Marie Gold, Nutri Choice, Little Hearts

13. Parle Products Pvt. Ltd
Founded in 1929 It was owned by the Chauhan family
Place: Vile Parle in Mumbai
The company has 7 manufacturing units of its own
and 51 manufacturing units on contract.
Key Products : Parle - G , Hide and Seek ,Krackjack ,Hide & Seek
Milano, Digestive Marie ,Monaco ,Parle Marie, Milk Shakti ,Parle 20-20
Cookies, Golden arcs .

14. Sunfeast
Name : Imperial Tobacco Company
Predecessor: Henry Overton wills
Established in 1910
Entered in biscuit market in July 2003
Products : Sunfeast Milky Magic ,Sunfeast Marie Light
,Sunfeast Golden Bakery ,Sunfeast Dark Fantasy ,Sunfeast
Dream Cream , Sunfeast sweet 'n salt ,Sunfeast Nice ,Sunfeast
Special

15. OTHER BISCUITS

16. Current position
 Parle Products is strong in both cookies
and cream biscuits,
 Britannia leads in cookies and
 ITC in cream biscuits

17. GROWTH OF THE INDUSTRY
The Federation of Biscuit Manufacturers of
India (FBMI) has confirmed a bright future
of India Biscuits Industry.
According to FBMI, a steady growth of 15
percent per annum in the next 10 years will
be achieved by the biscuit industry of India.
Besides, the export of biscuits will also
surpass the target and hit the global market
successfully

18. TRENDS
The Indian biscuit market is currently 1.1 million tonnes per
annum at Rs 50 billion. About 90% of Indians buy and eat
biscuits
The largest consumers of biscuits are the states of
Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and
Uttar Pradesh.
Biscuit are predominantly consumed by people from the
lower strata of society, particularly children in both rural and
urban areas with an average monthly income of Rs. 750.00.

19. BiscuitGanesha India’s first crowd-
sourced Ganesha Made with Parle-G