Socialmediamkting Webinar Cheryl Contee 120809
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Social Media Marketing Strategies for Social Ventures The session, presented by Cheryl Contee, reviewed core principals and strategies for successful social media marketing campaigns, customer outreach, and follow through.
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Socialmediamkting Webinar Cheryl Contee 120809
- 1. Social Media Marketing ZeroDivide Webinar Dec 8, 2009
- 2. Cheryl is a Web 2.0 and Social Media expert with over 13 years of expertise. She is a partner and consultant at Fission Strategy, and also co-founder of and blogger for Jack and Jill Politics.
- 15. Evolving Digital Channels Controlled Information The Changing Landscape Community Defined Individually Defined Organization Defined CONTROL OF CONTENT User-Generated Content User-Controlled Immersive Environment Unstructured Semistructured Structured Access Find Participate Co-Create Share Collaborate
- 16. Campaign Components Target Audience Research Allies & Partners Message Strategy Spokespeople Measure of Success
- 18. The P.O.S.T. Method P eople O bjectives S trategy T echnology
- 21. Dual Pronged Approach Top Tier Strategy Models Champions Convenors Long Tail Strategy Peers Commenters Critics
- 31. Blog ROI – Forrester Research
- 32. Evolving Digital Channels Controlled Information The Changing Landscape Community Defined Individually Defined Organization Defined CONTROL OF CONTENT User-Generated Content User-Controlled Immersive Environment Unstructured Semistructured Structured Access Find Participate Co-Create Share Collaborate
Notas do Editor
- Requires “database marketing expertise, a savvy sales force, adequate e-mail management software, familiarity with the rules and regulations and a lot of patience”
- http://tinyurl.com/yljz4o5
- HispanicBusiness.com 2006 (plus Pew Hispanic Center 2007 report) Acculturated – in U.S. for at least a few years – 82% of hispanics online The findings also showed that the Internet continues to be the best source to make a final brand decision for most Hispanics online. This year, 68 percent of online Hispanics said the Internet was their best source for making a final brand decision, compared to 51 percent in a 2004 AOL study. The number of Hispanics doing price comparisons on the Web also continues to grow. The survey found 72 percent of respondents use the Internet to compare prices of products versus 61 percent two years ago. Hispanics are also are drawn to social networking sites. The survey found that 68 percent use instant messaging, 63 percent share photos online, 52 percent read or post blogs, 43 percent visit social networking sites, and 40 percent talk on a phone using the Internet. Nearly half, 43 percent, of acculturated Hispanics are online and watching TV at the same time, the study found. One third of unacculturated Hispanics are online and watching TV simultaneously
- http://www.youtube.com/watch?v=0N5wzr5xeWI Campaign update: Starbucks and Ethiopia signed a distribution, marketing and licensing agreement today that ends their trademark dispute and brings them together in partnership to help Ethiopian coffee farmers. International relief and development agency Oxfam welcomes the agreement that has the potential to give farmers a fairer share of the profits for their world-renowned coffee brands, Sidamo, Harar and Yirgacheffe.The Starbucks Day of Action was a huge success, and Oxfam has you to thank! Thousands of activists, Ethiopian-Americans, and coffee lovers in more than a dozen countries -- from New Zealand to Scotland to the US -- visited Starbucks stores on Saturday, December 16.For more information Oxfam's work to protect coffee farmers' rights, or to find out how you can get involved, please visit
- Campaign update: Starbucks and Ethiopia signed a distribution, marketing and licensing agreement today that ends their trademark dispute and brings them together in partnership to help Ethiopian coffee farmers. International relief and development agency Oxfam welcomes the agreement that has the potential to give farmers a fairer share of the profits for their world-renowned coffee brands, Sidamo, Harar and Yirgacheffe.The Starbucks Day of Action was a huge success, and Oxfam has you to thank! Thousands of activists, Ethiopian-Americans, and coffee lovers in more than a dozen countries -- from New Zealand to Scotland to the US -- visited Starbucks stores on Saturday, December 16.For more information Oxfam's work to protect coffee farmers' rights, or to find out how you can get involved, please visit
- http://www.youtube.com/watch?v=Jy0jSkblWlo