In order to remain competitive, supermarket and hypermarket chains are developing new store formats to suit differing local market needs, and are adapting their product and service offerings to differentiate themselves from their competitors. To Read The Complete Report Kindly Visit: http://www.marketresearchreports.biz/analysis/169667 For All Latest Reports Kindly visit: http://www.marketresearchreports.biz

1. Supermarkets and Hypermarkets - China - June 2013
In order to remain competitive, supermarket and hypermarket chains are developing new store formats to suit
differing local market needs, and are adapting their product and service offerings to differentiate themselves
from their competitors.
table Of Content
introduction
definition
methodology
abbreviations
executive Summary
the Market
figure 1: China – Total Retail Sales Through Supermarkets And Hypermarkets, 2007-17
companies And Brands
figure 2: Leading Supermarket And Hypermarket Operators, By Value Market Share And Retail Sales
Turnover, 2011 And 2012
figure 3: Leading Supermarket And Hypermarket Operators, By Volume Market Share And Retail Outlets,
2011 And 2012
the Consumer
figure 4: Frequency Of Shopping At Supermarkets And Hypermarkets, April 2013
key Trends
consumer Product Buying Based On Outlet Format
figure 5: Types Of Products Bought By Consumers From Supermarkets And Hypermarkets, April 2013
product And Service Quality An Increasingly Important Key Differentiator
figure 6: Factors Influencing Consumer Choice Of Supermarket And Hypermarkets To Shop At, April 2013
foreign Chains Increasing In Market Significance
figure 7: Percentage Change In Outlet Numbers Of Leading Supermarket And Hypermarket Chain
Companies, 2011 And 2012
online Supermarket Sector Growing Quickly
figure 8: Types Of Products Bought By Consumers From Online Supermarkets/hypermarkets, April 2013
what We Think
the Market
key Points
market Value Growth Strong But Slowing
figure 9: China – Supermarkets’ And Hypermarkets’ Total Retail Sales, 2007-17
figure 10: China – Large Supermarkets’ And Hypermarkets’ Total Retail Sales,
2007-17
Supermarkets and Hypermarkets - China - June 2013

2. figure 11: China – Small And Medium-sized Supermarkets’ Total Retail Sales, 2007-17
figure 12: China – Food Discounters’ Total Retail Sales, 2007-17
what Is Driving Growth In The Modern Grocery Sector In China?
rapid Urbanisation
the Growing Middle Class
growing Home And Car Ownership
supermarket And Hypermarket Chains Continue To Expand Into Lower Tier Cities
growing Competition And The Need For Innovation
figure 13: Supermarkets’ And Hypermarkets’ Retail Market Significance, 2007-12
new Formats And More Products
increasing Significance Of Private Label
a Greater Focus On Service Quality As A Competitive Differentiator
figure 14: Ranking Of Service Attributes Of Foreign And Domestic Retailers, April 2012
the Growth Of Online Retail
companies And Brands
key Points
the Leading Companies By Retail Sales Value
figure 15: Leading Supermarket And Hypermarket Operators, By Value Market Share And Retail Sales, 2011
And 2012
figure 16: Leading Supermarket And Hypermarket Operators, By Change In Retail Sales Turnover, 2011 And
2012
the Leading Companies By Retail Outlet Numbers
figure 17: Leading Supermarket And Hypermarket Volume Market Share And Retail Outlets, 2011 And 2012
figure 18: Leading Supermarket And Hypermarket Operators’ Retail Outlet Percentage Change, 2011
And 2012
rt-mart International
figure 19: Rt-mart International Ltd. Financial Performance, 2008-12
china Resources Enterprise
figure 20: China Resources Enterprise Ltd. Financial Results, 2008-12
lianhua Supermarket Holdings
figure 21: Lianhua Supermarket Holdings, Co., Ltd. Financial Performance, 2008-12
walmart China
figure 22: Walmart Stores (china), Inc. Financial Performance, 2009-12
carrefour China
figure 23: Carrefour (china), S.a. Financial Performance, 2008-12
the Consumer
key Points
frequency Of Shopping At Supermarkets And Hypermarkets
figure 24: Frequency Of Shopping At Supermarkets And Hypermarkets, April 2013
types Of Products Bought By Consumers From Supermarkets And Hypermarkets
figure 25: Types Of Products Bought By Consumers From Supermarkets And Hypermarkets, April 2013
factors Influencing Consumer Choice Of Supermarket And Hypermarkets
figure 26: Factors Influencing Consumer Choice Of Supermarket And Hypermarkets To Shop At, April 2013
Supermarkets and Hypermarkets - China - June 2013

3. consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets
figure 27: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, April 2013
consumer Attitudes Towards Buying From Supermarkets And Hypermarkets
figure 28: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, April 2013
what It Means
key Issues In The Market – Consumer Product Buying And Frequency Based On Outlet
format
key Points
consumer Shopping Frequency Different By Channel
figure 29: Frequency Of Shopping At Supermarkets And Hypermarkets, April 2013
consumers With Children Shop More Frequently
figure 30: Frequency Of Shopping At Supermarkets And Hypermarkets, By Gender And Age Group, April
2013
figure 31: Frequency Of Shopping At Supermarkets And Hypermarkets, By Marital Status And Children In
House, April 2013
consumer Income Level Also Affects Shopping Frequency
figure 32: Frequency Of Shopping At Supermarkets And Hypermarkets, By Monthly Income Group, April
2013
consumers’ Grocery Shopping Differs By Channel
figure 33: Types Of Products Bought By Consumers From Supermarkets And Hypermarkets, April 2013
consumers’ Supermarket And Hypermarket Sectoral Grocery Shopping By Age And Gender
figure 34: Types Of Products Bought By Consumers From Supermarkets, By Gender And Age Group, April
2013
figure 35: Types Of Products Bought By Consumers From Hypermarkets, By Gender And Age Group, April
2013
consumers’ Supermarket And Hypermarket Sectoral Grocery Shopping By Marital Status And
Children In Home
figure 36: Types Of Products Bought By Consumers From Supermarkets, By Marital Status And Children In
Home, April 2013
figure 37: Types Of Products Bought By Consumers From Hypermarkets, By Marital Status And Children In
Home, April 2013
differences In Shopping By Format And Income Group
figure 38: Types Of Products Bought By Consumers From Supermarkets And Hypermarkets, By Income
Group, April 2013
differences In Shopping By Format And City Tier
figure 39: Types Of Products Bought By Consumers From Supermarkets And Hypermarkets, By City Tier,
April 2013
what It Means
key Issues In The Market – Product And Service Quality An Increasingly Important
differentiator
key Points
key Product And Service Factors Influencing Choice Of Stores
figure 40: Factors Influencing Consumer Choice Of Supermarket And Hypermarkets To Shop At, April 2013
Supermarkets and Hypermarkets - China - June 2013

4. figure 41: Factors Influencing Consumer Choice Of Supermarket And Hypermarkets To Shop At, By Gender
And Age Group, April 2013
figure 42: Factors Influencing Consumer Choice Of Supermarket And Hypermarkets To Shop At, By Marital
Status And Children In Home, April 2013
figure 43: Factors Influencing Consumer Choice Of Supermarket And Hypermarkets To Shop At, By
Monthly Income Group, April 2013
figure 44: Ranking Of Service Attributes Of Foreign And Domestic Retailers, April 2012
key Consumer Shopping Behaviours
figure 45: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, April 2013
figure 46: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By Monthly Income
Group, April 2013
figure 47: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By Marital Status
And Children In Home, April 2013
figure 48: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By City Tier, April
2013
key Consumer Shopping Attitudes
figure 49: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, April 2013
figure 50: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Gender And Age
Group, April 2013
figure 51: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Monthly
Household Income Group, April 2013
figure 52: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Marital Status
And Children In Home, April 2013
what It Means
key Issues In The Market – Foreign Chains Increasing In Market Significance
key Points
leading Supermarket And Hypermarket Chains Continue To Spread
figure 53: Leading Supermarket And Hypermarket Chains, By Number Of Stores And Store Growth, 2011
And 2012
figure 54: Leading Foreign Supermarket And Hypermarket Chain Store Numbers, By Province, May 2012
And May 2013
figure 55: Leading Domestic Supermarket And Hypermarket Chain Store Numbers, By Province, May 2012
And May 2013
shanghai Supermarket And Hypermarket Outlet Preferences By Consumer Group
figure 56: Shanghai Supermarket And Hypermarket Chains Shopped At, By Consumers In The Last 6
Months, By Demographics, April 2013
beijing Supermarket And Hypermarket Outlet Preferences By Consumer Group
figure 57: Beijing Supermarket And Hypermarket Chains Shopped At, By Consumers In The Last 6 Months,
By Demographics, April 2013
guangzhou Supermarket And Hypermarket Outlet Preferences By Consumer Group
figure 58: Guangzhou Supermarket And Hypermarket Chains Shopped At, By Consumers In The Last 6
Months, By Demographics, April 2013
chengdu Supermarket And Hypermarket Outlet Preferences By Consumer Group
figure 59: Chengdu Supermarket And Hypermarket Chains Shopped At, By Consumers In The Last 6
Months, By Demographics, April 2013
Supermarkets and Hypermarkets - China - June 2013

5. chongqing Supermarket And Hypermarket Outlet Preferences By Consumer Group
figure 60: Chongqing Supermarket And Hypermarket Chains Shopped At, By Consumers In The Last 6
Months, By Demographics, April 2013
jinan Supermarket And Hypermarket Outlet Preferences By Consumer Group
figure 61: Jinan Supermarket And Hypermarket Chains Shopped At, By Consumers In The Last 6 Months,
By Demographics, April 2013
nanjing Supermarket And Hypermarket Outlet Preferences By Consumer Group
figure 62: Nanjing Supermarket And Hypermarket Chains Shopped At, By Consumers In The Last 6 Months,
By Demographics, April 2013
dongguan Supermarket And Hypermarket Outlet Preferences By Consumer Group
figure 63: Dongguan Supermarket And Hypermarket Chains Shopped At, By Consumers In The Last 6
Months, By Demographics, April 2013
jinhua Supermarket And Hypermarket Outlet Preferences By Consumer Group
figure 64: Jinhua Supermarket And Hypermarket Chains Shopped At, By Consumers In The Last 6 Months,
By Demographics, April 2013
jilin Supermarket And Hypermarket Outlet Preferences By Consumer Group
figure 65: Jilin Supermarket And Hypermarket Chains Shopped At, By Consumers In The Last 6 Months, By
Demographics, April 2013
what It Means
key Issues In The Market – Online Supermarket Business Growing Quickly
key Points
growing Online Market Rapidly Changing The Retail Industry In China
figure 66: Total China Online Retail Market Value And Forecast, 2007-17
competition Heating Up Between Leading Online Retailers
figure 67: China Leading B2c Online Retail Company Market Share, By Value (%), 2010-12
consumers Still Cautious But Growing In Confidence
figure 68: Online Shopping Habits, February 2013
figure 69: Consumer Attitudes Towards Online Shopping, February 2013
rapid Growth Of Online Retailing Has Surprised Even The Retailers
online Retail Shifts Quickly To Mobile Access
rising Incomes And Shopping Convenience Drive Online Supermarket And Hypermarket Growth
figure 70: Frequency Of Shopping At Online Supermarkets And Hypermarkets, April 2013
figure 71: Frequency Of Shopping At Online Supermarkets And Hypermarkets, By Gender And Age Group,
April 2013
figure 72: Frequency Of Shopping At Online Supermarkets And Hypermarkets, By Monthly Income Group,
April 2013
figure 73: Frequency Of Shopping At Online Supermarkets And Hypermarkets, By Marital Status And
Children In Home, April 2013
figure 74: Frequency Of Shopping At Online Supermarkets And Hypermarkets, By City Tier, April 2013
consumers Buying A Growing Variety Of Products From Online Supermarkets And Hypermarkets
figure 75: Types Of Products Bought By Consumers From Online Supermarkets/hypermarkets, April 2013
figure 76: Delivery Methods Used When Shopping Online, February 2013
figure 77: Types Of Products Bought By Consumers From Online Supermarkets/hypermarkets, By Gender
And Age Group, April 2013
figure 78: Types Of Products Bought By Consumers From Online Supermarkets/hypermarkets, By Marital
Supermarkets and Hypermarkets - China - June 2013

6. Status And Children In Home, April 2013
figure 79: Types Of Products Bought By Consumers From Online Supermarkets/hypermarkets, By Monthly
Income Group, April 2013
figure 80: Types Of Products Bought By Consumers From Online Supermarkets/hypermarkets, By City, April
2013
figure 81: Types Of Products Bought By Consumers From Online Supermarkets/hypermarkets, By City Tier,
April 2013
what It Means
appendix – Frequency Of Shopping At Supermarkets And Hypermarkets
figure 82: Frequency Of Shopping At Supermarkets And Hypermarkets, April 2013
figure 83: Frequency Of Shopping At In-store, By Demographics, April 2013
figure 84: Frequency Of Shopping At Supermarkets In-store, By Demographics, April 2013
figure 85: Frequency Of Shopping At Hypermarkets In-store, By Demographics, April 2013
figure 86: Frequency Of Shopping Online, By Demographics, April 2013
figure 87: Frequency Of Shopping At Supermarkets Online, By Demographics, April 2013
figure 88: Frequency Of Shopping At Hypermarkets Online, By Demographics, April 2013
appendix – Types Of Products Bought By Consumers From Supermarkets And
hypermarkets
figure 89: Types Of Products Bought By Consumers From Supermarkets And Hypermarkets, April 2013
figure 90: Most Popular Types Of Products Bought By Consumers From Supermarkets In-store, By
Demographics, April 2013
figure 91: Next Most Popular Types Of Products Bought By Consumers From Supermarkets In-store, By
Demographics, April 2013
figure 92: Most Popular Types Of Products Bought By Consumers From Hypermarkets In-store, By
Demographics, April 2013
figure 93: Next Most Popular Types Of Products Bought By Consumers From Hypermarkets In-store, By
Demographics, April 2013
figure 94: Other Types Of Products Bought By Consumers From Hypermarkets In-store, By Demographics,
April 2013
figure 95: Most Popular Types Of Products Bought By Consumers From Online Supermarkets/hypermarkets,
By Demographics, April 2013
figure 96: Next Most Popular Types Of Products Bought By Consumers From Online
Supermarkets/hypermarkets, By Demographics, April 2013
figure 97: Other Types Of Products Bought By Consumers From Online Supermarkets/hypermarkets, By
Demographics, April 2013
appendix – Factors Influencing Consumer Choice Of Supermarkets And Hypermarkets To Shop At
figure 98: Factors Influencing Consumer Choice Of Supermarket And Hypermarkets To Shop At, April 2013
figure 99: Most Popular Factors Influencing Consumer Choice Of Supermarket And Hypermarkets To Shop
At, By Demographics, April 2013
figure 100: Next Most Popular Factors Influencing Consumer Choice Of Supermarket And Hypermarkets To
Shop At, By Demographics, April 2013
Supermarkets and Hypermarkets - China - June 2013

7. appendix – Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets
figure 101: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, April 2013
figure 102: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By Most Popular
Types Of Products Bought By Consumers From Supermarkets In-store, April 2013
figure 103: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By Next Most
Popular Types Of Products Bought By Consumers From Supermarkets In-store, April 2013
figure 104: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By Most Popular
Types Of Products Bought By Consumers From Hypermarkets In-store, April 2013
figure 105: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By Next Most
Popular Types Of Products Bought By Consumers From Hypermarkets In-store, April 2013
figure 106: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By Other Types Of
Products Bought By Consumers From Hypermarkets In-store, April 2013
figure 107: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By Most Popular
Types Of Products Bought By Consumers From Online Supermarkets/hypermarkets, April 2013
figure 108: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By Next Most
Popular Types Of Products Bought By Consumers From Online Supermarkets/hypermarkets, April 2013
figure 109: Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By Other Types Of
Products Bought By Consumers From Online Supermarkets/hypermarkets, April 2013
figure 110: Most Popular Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By
Demographics, April 2013
figure 111: Next Most Popular Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets,
By Demographics, April 2013
figure 112: Other Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, By
Demographics, April 2013
appendix – Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets
figure 113: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, April 2013
figure 114: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Most Popular
Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, April 2013
figure 115: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Next Most
Popular Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, April 2013
figure 116: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Other
Consumer Attitudes Towards Shopping At Supermarkets And Hypermarkets, April 2013
figure 117: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Frequency Of
Shopping In-store, April 2013
figure 118: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Frequency Of
Shopping At Supermarkets In-store, April 2013
figure 119: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Frequency Of
Shopping At Hypermarkets In-store, April 2013
figure 120: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Frequency Of
Shopping At Online, April 2013
figure 121: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Frequency Of
Shopping At Supermarkets Online, April 2013
figure 122: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Frequency Of
Supermarkets and Hypermarkets - China - June 2013

8. Shopping At Hypermarkets Online, April 2013
figure 123: Consumer Attitudes Towards Buying From Supermarkets And Hypermarkets, By Demographics,
April 2013
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Supermarkets and Hypermarkets - China - June 2013