4. Right now your customers
are writing about your products on
blogs and recutting your commercials
on Youtube. They’re defining you on
Wikipedia and ganging up on you on
s o c i a l n e t w o r k i n g s i t e s l i ke
Facebook.
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5. Right now your customers
are writing about your products on
blogs and recutting your commercials
on Youtube. They’re defining you on
Wikipedia and ganging up on you on
s o c i a l n e t w o r k i n g s i t e s l i ke
Facebook Hyves.
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22. Internet?
Per minuut wordt er 8 uur video op Youtube geplaatst.
Database Flickr kent meer dan 2.000.000.000 foto’s.
Aantal blogs volgens Technorati: 160.000.000+.
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24. “most of the times you need to ignore
your customers because the goal is
to get your customers to talk to
each other and you need to listen
to what they're saying to each other...”
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25. “most of the times you need to ignore
your customers because the goal is
to get your customers to talk to
each other and you need to listen
to what they're saying to each other...”
- Seth Godin
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36. Objectives Wat wil je bereiken?
Luisteren Wat wordt er gezegd?
Praten Verspreid boodschappen.
Energizen Geef meer power.
Ondersteunen Elkaar helpen.
Omarmen Mee laten denken.
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37. Strategy Wat is de uitkomst?
Nieuwe relatie
Impact
Barrieres
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