Video version: http://allegoriedesign.com/?p=368 Detailed Description: At one point, only cutting edge marketers were trying to reach consumers through social channels like Facebook. Now the vast majority have invested in pursuing that opportunity. Online video has seen rapid growth recently, but we will seen even more rapid growth in the near future. As consumer electronics devices designed to consume multimedia become better and cheaper, as video production gets easier and cheaper, and as more people become skilled in this area, video will become more prevalent. Consumers will become much more used to being communicated to through video as well. This expectation will be similar to the the one they have for businesses to have a website or a Facebook page today. Businesses that don't have a strong video presence will loose their share of voice the way that businesses that don't have a website have lost it today.

1. TREND 4 OF 7:
ONLINE VIDEO TOMORROW AS
IMPORTANT AS WEBSITES
TODAY
Saturday, December 1, 2012

2. 43% more Americans (100 million)
watch online video content on an
average day now than a year ago.
43% Increase 44% Increase 37% Increase
239.0
105.1 43.5
30.1 175.0
73.7
Dec. 2010 Dec. 2011 Dec. 2010 Dec. 2011 Dec. 2010 Dec. 2011
Average daily unique Videos viewed
Videos per viewer
viewers (Millions) (Billions)
@MrobertsOnline
Saturday, December 1, 2012

3. What will happen when our
computers, tablets, smartphones are
twice as fast and the average
internet bandwidth is double what it
is now?
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Saturday, December 1, 2012

4. What will happen when our
computers, tablets, smartphones are
twice as fast and the average
internet bandwidth is double what it
is now?
Video will become more
prominent, not less.
@MrobertsOnline
Saturday, December 1, 2012

5. What will happen when our
computers, tablets, smartphones are
twice as fast and the average
internet bandwidth is double what it
is now?
Video will become more
prominent, not less.
When the prices drop in half, theyʼll also flood
into developing countries bringing more
eyeballs online.
@MrobertsOnline
Saturday, December 1, 2012

6. Camera
equipment &
editing software
get cheaper
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Saturday, December 1, 2012

7. Camera
More
equipment &
professional
editing software
videographers
get cheaper
@MrobertsOnline
Saturday, December 1, 2012

8. Camera
More Video quality
equipment &
professional and quantity
editing software
videographers increases
get cheaper
@MrobertsOnline
Saturday, December 1, 2012

9. Camera
More Video quality
equipment &
professional and quantity
editing software
videographers increases
get cheaper
Consumers will
grow to expect
to be
communicated
to through video
@MrobertsOnline
Saturday, December 1, 2012

10. Camera
More Video quality
equipment &
professional and quantity
editing software
videographers increases
get cheaper
Product Consumers will
companies will grow to expect
build better to be
consumption communicated
devices to through video
@MrobertsOnline
Saturday, December 1, 2012

11. Camera
More Video quality
equipment &
professional and quantity
editing software
videographers increases
get cheaper
Product Consumers will
Dropping companies will grow to expect
barriers to entry build better to be
will increase consumption communicated
competition devices to through video
@MrobertsOnline
Saturday, December 1, 2012

12. Camera
More Video quality
equipment &
professional and quantity
editing software
videographers increases
get cheaper
Product Consumers will
Dropping companies will grow to expect
barriers to entry build better to be
will increase consumption communicated
competition devices to through video
Companies will
have to find
new points of
differentiation
@MrobertsOnline
Saturday, December 1, 2012

13. Camera
More Video quality
equipment &
professional and quantity
editing software
videographers increases
get cheaper
Product Consumers will
Dropping companies will grow to expect
barriers to entry build better to be
will increase consumption communicated
competition devices to through video
Companies will Find a niche
have to find and be
new points of extraordinary to
differentiation them
@MrobertsOnline
Saturday, December 1, 2012

14. The Future:
Video editing will be simplified the way word
processing was. Animoto and iPhone app are
early examples.
Instagram for video.
Video editing will be transformed by templates the
way website design was.
Transcription technology with automatically index
video content.
@MrobertsOnline
Saturday, December 1, 2012

15. A whole generation will be able to produce
video that is good enough and engaging
enough to spread ideas effectively.
No video = no share of voice. Similar to no
website or a Facebook page today.
Consumers will expect it. Youʼll lose an
opportunity and credibility.
@MrobertsOnline
Saturday, December 1, 2012

16. Some inspiration, ideas and research from:
Jeremiah Owyang ComScore
Thomas Baekdal Altimiter Group
ComScore Richard Bartel
Gabe Zicherman Roger McNamee
@MrobertsOnline
Saturday, December 1, 2012

17. Saturday, December 1, 2012

18. Questions?
Mike Roberts
562.481.1117
Roberts.SanDiego@gmail.com
Blog: www.AllegorieDesign.com
@MrobertsOnline
www.linkedin.com/in/mrobertsonline/
Saturday, December 1, 2012