The document discusses how the web has evolved from a communication system to an information source to a collaborative medium. It notes the rise of digital natives who are always online and comfortable sharing personal data and collaborating with others. Various web 2.0 and 3.0 technologies like social networking, microblogging, and tagging allow for greater collaboration but real relationships are still difficult to find. It advocates for organizations to embrace openness, collaboration, and social networking both internally and externally as a way to innovate, especially in difficult economic times.

1. Web 2.0 & 3.0 – Impacts on cultural networks Mike Roach

2. The Web has evolved Communication System Information Source Collaborative Medium

3. Shifting patterns: E-mail no longer rules

4. “ The Internet? Is that thing still around?” (Homer Simpson)

6. The rise of the 'digital native' Always online Extensive disclosure of personal data Culture of sharing Creators, no longer passive users Peer collaboration Learning through browsing Born Digital: Understanding the First Generation of Digital Natives by John Palfrey - 2008

10. Where are the real relationships???

11. Shifting patterns

14. – Google Wave – ‘ What email would look like if it were invented today'

15. Where to Start? Agile Projects Executive blog Comments allowed Employees as ambassadors on the web External social-network sharing Internal social-network implementation Openness is the rule: closed areas only by request

16. “ A difficult economic environment argues for the need to innovate more, not to pull back” Ken Chenault, CEO American Express

17. Thankyou for listening! MJ Roach Twitter @michaeljroach LinkedIn mikejroach Email [email_address]