1. UNITED COUNTRY’S FARM AND RANCH
REAL ESTATE SOLUTIONS
1 1 FIND YOUR FREEDOM®

2. UNITED COUNTRY OVERVIEW
 Innovating real estate since 1925
 More lifestyle real estate
experience than any other
organization in the U.S. ($2.5
billion annually)
 The #1 web marketing company
with over 1,700,000 visits per
month t our over 1 200
th to 1,200
proprietary web sites
 More than 600 offices with over
4,000 associates  Largest real estate & auction
company in the U.S.
2 FIND YOUR FREEDOM®

3. UNITED COUNTRY OVERVIEW
 U.S. and Global Marketing Campaigns
 National Advertising of Properties
– Exclusive Catalogs (3)
– 3rd P t Relevant W b it Ad ti i ( 160)
Party R l t Website Advertising (+160)
– National U.S. Magazines (65+)
– Major U.S. Newspapers (100+)
– Cable TV, Radio
 Public Relations
 Website Development and Implementation
 Advanced Internet Marketing
 Search Engine Optimization (SEO)
 Lead Generation and Management
 #1 Ranked Real Estate Franchise & #19 Overall Over 85 Years of Innovation and
Franchise (2009 Allstar Franchise Ranking,
Allbusiness.com) Experience in Marketing Real Estate
 Recognized by The Wall Street Journal in
the top 1% of all franchises
3 FIND YOUR FREEDOM®

4. UNITED COUNTRY OVERVIEW
 The most comprehensive and
effective real estate marketing
g
system in the U.S.
 Conventional sales methods
 Auction services
 Proprietary database of over
300,000 buyers of lifestyle
properties
 Proprietary media assets
– 3 real estate lifestyle publications
– 1 200+ websites
1,200+
4 FIND YOUR FREEDOM®

5. UNITED COUNTRY OVERVIEW
Listing Data
 8,198 Farm and Ranch Property Listings
 $3.83B Value of Farm and Ranch Property Listings
 1.68M Farm and Ranch Property Acres Listed
Sales Data
 $539M Annual Farm and Ranch Sales
 $10.2M Largest Farm and Ranch Sale
 $$261,520 Average Farm and Ranch Sale
Buyer Leads
 45 795
45,795 U it d C
United Country E l i F
t Exclusive Farm and R
d Ranch L d
h Leads
 75,000+ Farm and Ranch Property Institutional and
Individual Investors
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6. UNITED COUNTRY’S FARM AND
RANCH REAL ESTATE GROUP
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7. UNITED COUNTRY’S STRATEGIC
PARTNERS
home land finance home warranty equipment finance specialty printing on‐line postings
mortgage
signage on‐line 1031 exchange internet
auctions optimization agency technology, title on‐line print
solution
lifestyle media
partner land stewardship equine nutrition
and property land stewardship
student leadership agricultural equipment and property
marketing
preferred client pricing marketing
national TV and radio bed & breakfast commercial property
marketing property marketing marketing
partner
7 FIND YOUR FREEDOM®

8. UNITED COUNTRY’S BLENDED MODEL OF REAL
ESTATE MARKETING
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9. TOP RANKED WEBSITE…
MORE EXPOSURE FOR YOUR PROPERTIES
• #1 Ranked website in the
category
– 900,000+ visitors per month
– Over 26 minutes average
visit time
– 120 million hits per month
• Over 1,200 websites that
generate more than double
the exposure of your
property to buyers across
the U.S. and from over 140
international markets
• Extensive advertising on 3rd
party relevant websites
9 FIND YOUR FREEDOM®

10. EXCLUSIVE FARM AND RANCH PROPERTY WEBSITE
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11. SEARCH ENGINE INDEXING AT THE LISTING LEVEL
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12. AUTOMATIC UPLOADS TO THE BIGGEST
REAL ESTATE SITES
Objectives:
1. Ensure UC office listings are on the most searched g
g general real estate sites
2. Ensure buyer information is protected for UC offices
Primary Sites
 Google
 Zillow
 Trulia
 Yahoo
 Homescape
 UC Custom Lifestyle Sites
y
Note: These sites are in addition to over 1,200 owned sites and 160 3rd party
sites
sites.
12 FIND YOUR FREEDOM®

13. IPHONE APP
 United Country's iPhone app allows you
to:
– Search the nationwide United Country MLS for
lifestyle, recreational
properties and auctions.
– Search all fifty (50) states and Costa Rica for current
and upcoming Auctions.
– Find Your Freedom by creating your own
search to track property y are dreaming
p p y you g
about.
– Easily view properties for sale near
you along with property details,
photos and prices with this
powerful new rural real estate tool.
13 FIND YOUR FREEDOM®

14. OPTIONAL ENHANCED MARKETING
SOLUTIONS®
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15. PUBLIC RELATIONS
 Development of press
releases
 Follow-up with media
outlets to encourage
coverage via
– Print
– TV
– Radio
– Internet
15 FIND YOUR FREEDOM®

16. VALUE TO OUR CLIENTS
 More Exposure, More Buyer Access, More Marketing Programs
 National Advertising of Listings
– Exclusive nationally distributed real estate catalogs
– N ti
National .Com C t l
l C Catalog, R l E t t S
Real Estate Sampler, Lif t l C t l
l Lifestyle Catalogs &
Business Bulletin
– Advertising on the #1 Country Real Estate website and over 1,200
office and UC specialty websites
– Internal SEO team and #1 SEO exclusive retained agency
– Regular advertising in over 160 3rd party websites, 65 magazines and 100
newspapers
– Advertise listings 52 weeks a year
– Only real estate company to advertise listings nationally
 Over 300,000 Proprietary Current Buyer Database
 Extensive Direct Mail and E-mail Programs
 M k tL d i L dG
Market Leader in Lead Generation and S lli E
ti d Selling Exposure
 Comprehensive Marketing Services
 Unsurpassed Experience, Expertise, Service and Reputation
16 FIND YOUR FREEDOM®

17. VALUE TO OUR CLIENTS
Property Marketing
• US national advertising of properties
ti l d ti i f ti
• Prospect database, direct mail
• Magazine, newspaper and TV advertising
• Exclusive catalogs and affinity programs
Differentiated
Technology Client
Experience
• #1 Lifestyle Real Estate Website
y
• Continual SEO Optimization
• Listing feeds to 3rd party sites
• Exclusive website partnerships
• Fully automated marketing tools
Ancillary Services
Geographic Reach
17 FIND YOUR FREEDOM®

18. UNITED COUNTRY’S FARM AND RANCH
REAL ESTATE SOLUTIONS
1818 FIND YOUR FREEDOM®