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One Size Doesn’t Fit All
Choosing which big data,
NoSQL or database
technology to use

March 14, 2012

Mark R. Madsen
http://ThirdNature.net
The problem of “big” is three problems of volume

  Computations!




                                         Number
                          Amount         of users!
                          of data!
Big data?




      Unstructured data isn’t 
      really unstructured.
      The problem is that this 
      data is unmodeled.
      The real challenge is 
      complexity.
The holy grail of databases under current market hype




A key problem is that we’re 
talking mostly about 
computation over data 
when we talk about “big 
data” and analytics, a 
potential mismatch for 
both relational and nosql.
Solving the Problem Depends on the Diagnosis
You must understand your 
workload ‐ throughput and 
response time requirements 
aren’t enough.
  ▪ 100 simple queries accessing 
    month‐to‐date data
  ▪ 90 simple queries accessing 
    month‐to‐date data plus 10 
    complex queries using two 
    years of history
  ▪ Hazard calculation for the 
    entire customer master
  ▪ Performance problems are 
    rarely due to a single factor. 
Workload: One big query or many small queries?




Retrieval: small return set or large?
Selectivity: large volume of data scanned or small?
Important workload parameters to know
• Read‐intensive  vs. write‐intensive
Important workload parameters to know
• Read‐intensive  vs. write‐intensive
• Mutable vs. immutable data
Important workload parameters to know
• Read‐intensive  vs. write‐intensive
• Mutable vs. immutable data
• Immediate vs. eventual consistency
Important workload parameters to know
• Read‐intensive  vs. write‐intensive
• Mutable vs. immutable data
• Immediate vs. eventual consistency
• Short vs. long access latency
Important workload parameters to know
• Read‐intensive  vs. write‐intensive
• Mutable vs. immutable data
• Immediate vs. eventual consistency
• Short vs. long access latency
• Predictable vs. unpredictable data access patterns
Types of workloads
Write‐biased:                Read‐biased:
  ▪ OLTP                       ▪ Query
  ▪ OLTP, batch                ▪ Query, simple retrieval
  ▪ OLTP, lite                 ▪ Query, complex
  ▪ Object persistence         ▪ Query‐hierarchical / 
  ▪ Data ingest, batch           object / network
  ▪ Data ingest, real‐time     ▪ Analytic


                        Mixed?
      Inline analytic execution, operational BI
Matching to parameters, at assumption of data scale
Workload      Write‐   Read‐ Updateable Eventual     Un‐         Compute
parameters    biased   biased data      consistency  predictable intensive
                                        ok           query path
Standard 
RDBMS
Parallel
RDBMS
NoSQL (kv,
dht, obj)
Hadoop*

Streaming 
database

    You see the problem: it’s an intersection of multiple parameters, and
    this chart only includes the first tier of parameters. Plus, workload
    factors can completely invert these general rules of thumb.
Matching to parameters, at assumption of data scale
Workload           Complex  Selective  Low latency  High          High ingest 
parameters         queries  queries    queries      concurrency   rate


Standard 
RDBMS
Parallel RDBMS


NoSQL (kv, dht, 
obj)
Hadoop

Streaming 
database

   You have to look at the combination of workload factors: data scale,
   concurrency, latency & response time, then chart the parameters.
Always build a proof of concept!
Image Attributions
Thanks to the people who supplied the images used in this presentation:

Holy Grail – © Monty Python Ltd.
Cupcakes – <lost attribution on Flickr>
rock‐fall‐roadblock.jpg ‐ http://www.flickr.com/photos/wsdot/4679360979/
roadblock‐sheep.jpg ‐ http://www.flickr.com/photos/brizo_the_scot/4013939756/




                                                                                Slide 17
About the Presenter
                      Mark Madsen is president of Third
                      Nature, a technology research and
                      consulting firm focused on business
                      intelligence, analytics and
                      information management. Mark is an
                      award-winning author, architect and
                      former CTO whose work has been
                      featured in numerous industry
                      publications. During his career Mark
                      received awards from the American
                      Productivity & Quality Center, TDWI,
                      Computerworld and the Smithsonian
                      Institute. He is an international
                      speaker, contributing editor at
                      Intelligent Enterprise, and manages
                      the open source channel at the
                      Business Intelligence Network. For
                      more information or to contact Mark,
                      visit http://ThirdNature.net.
About Third Nature

Third Nature is a research and consulting firm focused on new and
emerging technology and practices in analytics, business intelligence, and
performance management. If your question is related to data, analytics,
information strategy and technology infrastructure then you‘re at the right
place.
Our goal is to help companies take advantage of information-driven
management practices and applications. We offer education, consulting
and research services to support business and IT organizations as well as
technology vendors.
We fill the gap between what the industry analyst firms cover and what IT
needs. We specialize in product and technology analysis, so we look at
emerging technologies and markets, evaluating technology and hw it is
applied rather than vendor market positions.

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