2. LADY GAGA
Stefani Germonatta
Aka Lady Gaga
Genre
Pop/Rock/Dance

3. Gaga is signed to „Interscope
Records‟
Which is a subsidiary of
Universal Music its typical
genre of music is pop and
rock
Universal is both Vertically
and horizontally integrated as
it owns all the productions
means but also owns other
things like film, them parks
etc .

4. GAGA‟S
MANAGMENT
COMPANY.
Gaga manages her self with her
company
„HAUS OF GAGA‟
BUT HER PERSONAL MANAGER
IS TROY CARTER ONE OF
GAGA‟S CLOSE FRIENDS.

5. BORN THIS WAY
As of May 2012 one
year after it was
released Born This
Way has sold over
8.5 Million Copies

6. Promotion for Born This Way included the
concert BORN THIS WAY BALL which
tickets sold out in 1 minute I GOT SOME ;)
ALSO A SHORT FILM DISTRIBUTED BY
UNIVERSAL WAS MADE FOR HER
PERFUME

7. Gaga created the social
networking site
“Little Monsters” so that her fans
can communicate and talk to her!
She‟s frequently on twitter
engaging in conversations with
fans and uses her 35,000000
followers to spread videos and
viral marketing campaigns

8. Gaga’s music is available
online through iTunes to buy
as well as being able to buy
directly from universal.com
but also you can stream it on
websites such as VEVO AND
YOUTUBE

9. MOTHER MONSTER ONCE SAID IN AN
INTERVIEW ON ABC1
“ I don’t care if people buy my music or download it
illegally as long as they get their asses shaking and
paws up then they can do what they want but
seriously I need to pay my bills”
So obviously gaga doesn't worry that illegal
downloading will affect her that much but
would prefer if people bought her music

10. PUT YOUR PAWS UP LITTLE
MONSTER BECAUSE YOU WERE
BORN THIS WAY