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Mobile
                     Web 2.0
                     & MDBF
                               matt lacey

@mrlacey   -   mrlacey.co.uk
Eagle Eye Technology
  “Creative Thinking for Mobile Technologies”




http://www.eagleeyetechnology.com/
 http://m.eagleeyetechnology.com/
Mobile Web 1.0?

• WAP
• WML
• HTML Sites that didn‟t work
Web 2.0
1.   The Web as a Platform
2.   Harnessing Collective Intelligence
3.   Data as the Next “Intel Inside”
4.   End of the Software Release Cycle
5.   Lightweight Programming Models
6.   Above the level of a single device
7.   Rich User Experiences
Phones have evolved
Phones have better browsers
Faster Connections
Cheaper, fixed price access
Promotion of usage
Who‟s using the mobile web?


17,400,000 users
in the UK!
           - emarketer.com Feb „09
Who‟s using the mobile web?

1,050,000,000 Globally
  More than PCs and
 Laptops combined!!!
350% increase in mobile
social network usage
       - 6 months to Feb „09
Does the
 mobile web
really matter?
“expect 50% of traffic in
coming years to be from
mobile devices”
   - Nokia Developer Summit (April ‟09)
quot;we expect that
eventually the
majority of the usage
of the internet will be
on mobile phonesquot;
quot;Mobile devices
are the most
important
technology of
them all.quot;
“Google’s future
depends on the
next internet,
on cellphones.”
Unfortunately mobiles vary

<!--[if lte IE 6]>
  ….
<![endif]-->
Identifying capabilities
•UAProfile
•WURFL (http://wurfl.sourceforge.net/)
•Device Atlas (http://www.deviceatlas.com)
•DetectRight (http://www.detectright.com/)
•Volantis (http://www.volantis.com/)
•MobileAware (http://www.mobileaware.com/)
<%@ Page language=quot;C#quot;
Inherits=quot;System.Web.UI.MobileControls.Mobile
Pagequot; %>
<%@ Register TagPrefix=quot;Mobilequot;
Namespace=quot;System.Web.UI.MobileControlsquot;
Assembly=quot;System.Web.Mobilequot; %>

<mobile:Form id=Form1 runat=quot;serverquot;>
     <mobile:Label id=Test Runat=quot;Serverquot;>
          Hello, Mobile World
     </mobile:Label>
</mobile:Form>
http://mdbf.codeplex.com/

Mobile Device Browser File
How can you use it?



           Demo
4 Top Tips

• 1 mobile device != another
• Keep pages simple & small
• Test on real devices (eventually)
• Mobilise don‟t just minimise
More Information

•http://mdbf.codeplex.com/

•http://mobiforge.com/

•Talk to me

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Mobile Web 2.0 & MDBF (DDDSW - Grok Talk)

Notas do Editor

  1. Millions of SMS messages each monthhundreds of thousands of mobile page viewsMobile payments and voucheringworldwide customer base including: Mastercard, ITN, Teletext, SKY CarPhone Warehouse; A UK high street electronics retailer who I can't name yet and many many more.
  2. In the beginning was the InternetThen someone thought let’s allow people to be able to access the Internet on their phonesTechnology issues (amongst other things) led to WAP & WML
  3. Tim O’Reilly
  4. http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
  5. \"Data Snacking\"
  6. Promotion of mobile web usageFaster connections – 3GFixed price access – if this is new to you find out how much it will cost you to access the web online first.Better devicesBetter browsers
  7. Promotion of mobile web usageFaster connections – 3GFixed price access – if this is new to you find out how much it will cost you to access the web online first.Better devicesBetter browsers
  8. Promotion of mobile web usageFaster connections – 3GFixed price access – if this is new to you find out how much it will cost you to access the web online first.Better devicesBetter browsers
  9. Promotion of mobile web usageFaster connections – 3GFixed price access – if this is new to you find out how much it will cost you to access the web online first.Better devicesBetter browsers
  10. Promotion of mobile web usageFaster connections – 3GFixed price access – if this is new to you find out how much it will cost you to access the web online first.Better devicesBetter browsers
  11. http://www.emarketer.com/Report.aspx?code=emarketer_2000555
  12. Who is this?Do you think his thoughts about the future of the internet are worth listening to?
  13. http://befluid.com/wp/googles-eric-schmidt-goes-mobile.html
  14. http://communities-dominate.blogs.com/brands/2009/03/eric-schmidt-of-google-discusses-future-mobile-communities-etc-with-charlie-rose.htmlI like this quote. It rings a bell with me. I believe technology has the ability to improve the world for the better. Being able to extend that to technology to mobile can improve things further. Yes, there are more important things than technology or mobiles, but they can be used for good.
  15. T. Ahonen – Mobile as 7th of the Mass Media (pg28)
  16. UAProfile <70% devicesWURFL - freeDevice Atlas - $99- $299 / server /yeardetectright - call their API – 100,000/month – else $499/monthVolantis – Java based solutionMobile Aware – Java based solution
  17. ASP.NET mobile controlsMobile Internet Toolkit
  18. Announced at MIX – first released 18th March 2009Will they keep updating in the future or stop like mobile aware controlsCreated for use by Microsoft internally. For their web properties. Based on part on other data sources