On National Teacher Day, meet the 2024-25 Kenan Fellows
Social media 101 november 2011
1. Social Media:
Why in our Schools?
November 21, 2011
Burnaby South Secondary
John Tyler
2. What is Social Media?
Wikipedia defines Social Media as:
• ‘media for social interaction, using highly
accessible and scalable publishing techniques.
Social media uses web-based technologies to turn
one-way communication into interactive
dialogues.’
3. Why do we need to consider using
this in our schools?
4. Why do we need to consider using
this in our schools?
21. How to set up your account…
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•
•
•
Go to:
http://www.twitter.com
Click “sign-up”
Follow their step by step instructions…
22. ▪Your picture: you should definitely have some
sort of picture people seem to respond better to
actual photos.
▪Your bio: it is very helpful to include keywords
here because often, when someone is deciding
whether to follow you or not, this is where they
get their first impression of you.
23. To begin my suggestion is for you to
decide what you want to use your
account for ie. collegial conferencing,
school based information, or personal
connections.
24. With permission from: George & Alec Couros, Conquering Myths of Social Media and Learning, April 2011
25. Tweeting
• You’re limited to 140 characters so you
may find you begin to choose your
words carefully.
• This usually leads to more direct
updates.
26. Some of the basics
• @REPLIES If you start a tweet with
@(username), this will automatically land in
that person’s @replies folder. You’ll notice
that if you reply to something someone said,
your message will automatically start with this
@…address. These tweets will show up in
your friend’s tweet-streams only if they have
chosen to see @replies - this is a setting you
can control.
27. • DM stands for Direct Messages. These are
private messages that most people choose to
use to introduce themselves or to bring an
elongated reply conversation over to a more
appropriate venue. You can DM someone
from your DM folder or from the sidebar of
their profile page, but only if they are following
you.
• RT This stands for ReTweet. If you want to
share what someone else tweeted, it is only
polite to give them credit by including RT
@(username) somewhere in your message.
28. The Hashtag - #
• A hashtag is just a short character string preceded
by a hash sign (#). This effectively tags your
tweets allowing people to easily find and
aggregate tweets related to the event being
covered.
• Also, Twitter hashtags are completely ad hoc.
There’s no registration process it’s nothing more
than a convention. Just go for it and see what
happens.
• #burnabysouth, #gorebels, #sd41
29. Etiquette
• Some people say that it is polite to follow
anyone who follows you, others choose to
follow very small, select groups.
• I want to be able to have conversations with
people.
30. Now that your set-up
• You can search for people you know
• A lot of people simply follow the
conversations.
• Don’t be afraid to hit send!
31. Top 10 Basics when using Social
Media in SD41
10) all SD41 online communication must be
authorized
9) staff making official use of online media
should disclose their position and status.
Administrators of SD41 Social Media profiles should be
transparent, visible, and accessible:
– Who they are (name)
– Picture
– What their role is
32. Top 10 Basics when using Social
Media in SD41
8) Systems are to be in place to ensure online communication
is consistent with information and advice being provided
by the Board through other media and forums;
7) Staff should be receptive to ideas and comments provided
online by stakeholders, they themselves should avoid any
statement that could be perceived as criticizing SD41
policies;
33. Top 10 Basics when using Social
Media in SD41
6) Information and views provided should be accurate, clear and
expressed in a way that it can not be misrepresented;
·all communication should be courteous and
constructive;
5) Intellectual property, copyright and privacy issues must be
taken into account;
4) Keep confidential and proprietary information private.
Respect the privacy rights of others.
34. Top 10 Basics when using Social
Media in SD41
3) Establish baseline expectations for staff participation in
social media and model what you want to see from
community participation.
2) Create a system for monitoring your school’s social media
sphere;
35. Top 10 Basics when using Social
Media in SD41
1) Think twice, post once.
36. Final Thoughts
• Extend trust to your
community. Others will
meet your expectations, so
set them high.
http://richullman.files.wordpress.com/2011/07/trust-coin.jpg
39. Resources
Couros, A. and Couros, C. April 2011. “Conquering Myths of Social Media & Learning”, Digital Learning
Conference. Vancouver BC. Retrieved November 2, 2011 from
http://www.slideshare.net/courosa/conquering-the-myths-of-social-media-7668278
Zarrella, D. and Zarrella, A. “The Facebook Marketing Book”. O’ Reilly Media. Canada. 2011.
Zarrella, D. and Zarrella, A. “The Social Media Marketing Book”. O’ Reilly Media. Canada. 2010.
Notas do Editor
A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
is a social news website where the registered users submit content, which could either be links or a text "self" post. Other users then vote the submission "up" or "down," which is used to rank the post and determine its position on the site's pages and front page.
