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Time to Start Caring About Video - Online Marketing Meetup London

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Talk about Bauer Media's diverse approach to video (thankfully we have a lot of brands) but I'd like smaller brands to have the same attitude.


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Time to Start Caring About Video - Online Marketing Meetup London

  1. 1. Video
  2. 2. Toilet Talk I don’t need video – all the information on my site is conveyed through the copy! Over 3 billion videos are viewed a day YouTube is the 2nd biggest search engine http://www.youtube.com/t/press_statistics
  3. 3. So What Are We Doing?
  4. 4. Not a TV Broadcaster
  5. 5. Our Brands are Not Equal
  6. 6. We Aren’t too Worried About Quality Dianese Airbag suit for 2010 http://www.youtube.com/watch?v=mo9Vlt5tGwY
  7. 7. But Sometimes We Have to Be Justin Bieber at Kiss FM (UK) http://www.youtube.com/watch?v=oJctjm-tO5g
  8. 8. We’re Thinking About Formulas
  9. 9. And Applying Them (Without Always Knowing) http://www.youtube.com/watch?v=opGbvGa67AQ
  10. 10. We’re Exploring New ApproachesInteractive Trick Or Treat Strip With Jodie Gasson, Jess Impiazzi & Hayley Sams - START HERE! http://www.youtube.com/watch?v=HzYk50GbsRQ
  11. 11. We Consider Distribution“…create something so “If you don’t distribute itcompelling, so properly, your content willinteresting, funny or perform like crap.”insightful that peoplegenuinely enjoy your James Carson for Bauer Mediacontent, and you‘ll find thatpeople might even “I did Wine Library TV for 18recommend it around.” months, every single day, until anybody gave a crap.”Steffan Aquarone for Econsultancy Gary Vaynerchuck for Winelibrary.tvhttp://fora.tv/2009/10/23/CRUSH_IT_Gary_Vaynerchuk06. Hustle and Work the Community
  12. 12. Answer these QuestionsBy how much do you want to grow your video views andrevenue?Are you allowing a low enough level of production quality toachieve enough volume?Have you diversified your video production into manydifferent possible themes?Are you regularly trying out and testing new stuff?Has your video been distributed as well as it could be?