Time to Start Caring About Video - Online Marketing Meetup London

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Talk about Bauer Media's diverse approach to video (thankfully we have a lot of brands) but I'd like smaller brands to have the same attitude. #doingstuff

Tecnologia Negócios Diversão e humor

Toilet Talk I don’t need video – all
the information on my
site is conveyed
through the copy!

Over 3 billion videos are viewed a day

YouTube is the 2nd biggest search engine

http://www.youtube.com/t/press_statistics

We Aren’t too Worried About Quality

Dianese Airbag suit for 2010
http://www.youtube.com/watch?v=mo9Vlt5tGwY

But Sometimes We Have to Be

Justin Bieber at Kiss FM (UK)
http://www.youtube.com/watch?v=oJctjm-tO5g

And Applying Them (Without Always Knowing)

http://www.youtube.com/watch?v=opGbvGa67AQ

We’re Exploring New Approaches

Interactive Trick Or Treat Strip With Jodie Gasson, Jess Impiazzi & Hayley Sams - START HERE!
http://www.youtube.com/watch?v=HzYk50GbsRQ

We Consider Distribution
“…create something so “If you don’t distribute it
compelling, so properly, your content will
interesting, funny or perform like crap.”
insightful that people
genuinely enjoy your James Carson for Bauer Media
content, and you‘ll find that
people might even “I did Wine Library TV for 18
recommend it around.” months, every single day,
until anybody gave a crap.”
Steffan Aquarone for Econsultancy
Gary Vaynerchuck for Winelibrary.tv

http://fora.tv/2009/10/23/CRUSH_IT_Gary_Vaynerchuk
06. Hustle and Work the Community

Answer these Questions
By how much do you want to grow your video views and
revenue?

Are you allowing a low enough level of production quality to
achieve enough volume?

Have you diversified your video production into many
different possible themes?

Are you regularly trying out and testing new stuff?

Has your video been distributed as well as it could be?

Time to Start Caring About Video - Online Marketing Meetup London

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Time to Start Caring About Video - Online Marketing Meetup London

1. Video

2. Toilet Talk I don’t need video – all the information on my site is conveyed through the copy! Over 3 billion videos are viewed a day YouTube is the 2nd biggest search engine http://www.youtube.com/t/press_statistics

3. So What Are We Doing?

4. Not a TV Broadcaster

5. Our Brands are Not Equal

6. We Aren’t too Worried About Quality Dianese Airbag suit for 2010 http://www.youtube.com/watch?v=mo9Vlt5tGwY

7. But Sometimes We Have to Be Justin Bieber at Kiss FM (UK) http://www.youtube.com/watch?v=oJctjm-tO5g

8. We’re Thinking About Formulas

9. And Applying Them (Without Always Knowing) http://www.youtube.com/watch?v=opGbvGa67AQ

10. We’re Exploring New Approaches Interactive Trick Or Treat Strip With Jodie Gasson, Jess Impiazzi & Hayley Sams - START HERE! http://www.youtube.com/watch?v=HzYk50GbsRQ

11. We Consider Distribution “…create something so “If you don’t distribute it compelling, so properly, your content will interesting, funny or perform like crap.” insightful that people genuinely enjoy your James Carson for Bauer Media content, and you‘ll find that people might even “I did Wine Library TV for 18 recommend it around.” months, every single day, until anybody gave a crap.” Steffan Aquarone for Econsultancy Gary Vaynerchuck for Winelibrary.tv http://fora.tv/2009/10/23/CRUSH_IT_Gary_Vaynerchuk 06. Hustle and Work the Community

12. Answer these Questions By how much do you want to grow your video views and revenue? Are you allowing a low enough level of production quality to achieve enough volume? Have you diversified your video production into many different possible themes? Are you regularly trying out and testing new stuff? Has your video been distributed as well as it could be?

Time to Start Caring About Video - Online Marketing Meetup London

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