This is the Albany presentation.

1. A brief look at Web 2.0 Brought to you by Time Warner Cable Business Class Twitter use #TWCBC

2. This presentation is brought to you by

3. Time Warner Cable Business Class

4. This is me

5. This is also me:

6. This is also me:

8. Social media presence

9. Social media presence

11. THE INTERNET

14. Buy this “ Did you see this?” “ Yeah, Waddja think?” “ Fail . Not convinced” “ I luv it.” “ Really ? Why?” “ Do you know what it does?” “ Tell me..” “ Well , I tried it on my 2 kids And…” Pam: Joanne: Abby: Jen : John : Dave: Joanne: Mitch: Sara: WOW Brand X:

15. 1.0 2.0

19. Social Networks

21. TRADITIONAL MEDIA DIGITAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer

24. A DEEPER DIVE

25. Social Networks

32. Facebook Pages

40. LinkedIn

48. Remingtonfaceofsuccess.com/ema

52. Delicious

54. Delicious

60. Wikipedia

63. Yelp

65. Yelp

67. Meet Google

72. Google Maps

74. Google Maps

75. Add your business

77. This is how a huge brand does it

78. The Axe Effect

79. My site