1.
Return of
the
Tentmaker
The Digital Dynamic
and the
Power of Mass Amateurization
The issues business people deal with daily are not even on the radar for most churches.
The world is heading toward mass-amateurization - including the church. The age of the professional class is changing and blurring.

2.
Market Place
30 years
Project Management
Executive Leadership
Consulting
Coaching
Speaking
Training

3.
Ministry
34 Years
Campus Evangelist
Theology Degree
Lay Pastor/Board Member
Consulting
Coaching
Speaking
Training

4.
http://www.millenniummatrix.com
I wrote the book to prepare the church for a revolution greater than the printing press which birthed both the Reformation and Enlightenment.
I answer the question, quot;What happens when everything can be broken down into common bits & bytes?quot;
Once you can do that then traditional boundaries created by print documents disappear.
I wrote to book to reframe the debate over Modernism and Post-Modernism.
I wrote to book to reclaim practices and disciplines that seem to have been abandoned but have renewed significance in a digital age.
The book provides an historical framework written in accessible market place language. It provides a unique and practical strategy for
navigating the future.

5.
Fragmented Integrated
Adversarial
Construction Collaborative
Broken Dysfunction Reliable
$44,000 $16,000
Late
Over budget
Value-engineered
Missing parts
No warranty
Who has built a building? Did you have any problems? Did you exceed budget?
70% of all construction projects go over budget and beyond schedule.
57% of a construction project is estimated as waste.
We've made things more complex than bureaucracies can handle.

6.
Operation
In March 2007 - 17 leaders from the industry came together fed up with the current model agreed that it was fundamentally broken and
needed to start from scratch.
The industry follows an industrial model, with methods, a culture and contracts that are 150 years old.
The same kinds of problems and waste are found in any industry or institution that traces its roots back to the industrial era or the
Enlightenment.
As information becomes more complex, distributed, fragmented and accelerated - the mindsets and structure of the print, modern rational age
begin to fail.

7.
Digital Race
Institutional Buggy
George Barna provides sobering statistics about Christians leaving the church.
If you have not at least kept pace with the demographics of your area - you are in trouble.
Our dilemma is that we are trying to address Digital Era challenges with Gutenberg era thinking and models.

8.
The recent meltdown provides a perfect example of a Digital Race with Institutional Buggys.
The root of the problem in the financial industry is the fragmenting of debt, the inability to assess the risk of this new debt, the disconnected chain of accountability and the speed of
transactions that makes the new environment incoherent and incomprehensible.
Think back when you got your first mortage. It was complicated but it was all paper and your mortgage was divided into a principle and interest.
Spread sheets with complex formulas now allow that lump sum to be divided into its numerous components and fees. Mini-industries appeared that specialized in aggregating and handling
these sub-components cheaper than one person who used to do it all. With the advent of the Internet this information could be moved, collected and packaged.
These new capabilities have far outstripped the institutions responsible for managing, monitoring and securing these new creations.

9.
The recent meltdown provides a perfect example of a Digital Race with Institutional Buggys.
The root of the problem in the financial industry is the fragmenting of debt, the inability to assess the risk of this new debt, the disconnected chain of accountability and the speed of
transactions that makes the new environment incoherent and incomprehensible.
Think back when you got your first mortage. It was complicated but it was all paper and your mortgage was divided into a principle and interest.
Spread sheets with complex formulas now allow that lump sum to be divided into its numerous components and fees. Mini-industries appeared that specialized in aggregating and handling
these sub-components cheaper than one person who used to do it all. With the advent of the Internet this information could be moved, collected and packaged.
These new capabilities have far outstripped the institutions responsible for managing, monitoring and securing these new creations.

10.
Geopolitics has become similarly complex, volatile and threatening to the economic future and security of our nation.
The United States uses 25% of the worlds production with less than 5% of the population. We import 70% of our energy. We are not just in debt - we are in jeopardy.
We will continue to have to compete with a skyrocketing increasing demand for oil.
What does this do to our economy?
What does it provide our enemies?
What does it do to our national security?
Where will it lead?

11.
Climate change is a worldwide issue.
Companies must now have a sustainability strategy or be prepared to become public villains. Market leaders have made this a core value for their companies. They see it not only as a
position of good corporate citizenship but as an enhancement to their business performance.
Sadly, I can count on one hand the number of churches I know that have even begun to ask serious questions about their position regarding climate change or the planet in general.

12.
The American lifestyle has also reached a tipping point.
Obesity
Debt
Connection without vital relationships
Media addiction
Are all growing problems and threaten the future and well-being of our nation. How can the church promote the life changing power of the Gospel and its ability to restore wholeness without
addressing these issues head on?
Jacques Ellul asked in 1948 in a book call Presence of the Kingdom, “If the church reflects all of the same problems of society in the same proportions how can it claim a transcendent
power?”
Again - its not the power of the Gospel that is in question it is our paradigm of salvation within the role of the church that we need to reexamine.

13.
Silents Millennials
GenX
Boomers
Boomers control the workplace and over shadow the GenXrs. Boomers are more sold out to their careers, mission or cause. Boomers are digital immigrants and bridge print and broadcast
eras.
Xrs are loyal to themselves. There are 35 million fewer Xrs than Boomers. They are bi-lingual speaking both broadcast and digital.
Millennial are a small percentage at this point - but represent both the biggest challenge and opportunity for the future of commerce and the workplace.

14.
Boomers
Millennials
GenX
In 10 years half of the Boomers will have retired. In 5 years 60% of all current CEOs will have retired.
GenXrs will still number 43 million, however their percentage in the workplace will drop.
Millennials will represent the big shift. 80% or 56 million will reach working age.
This is a shift that will have similar repercussions when the Boomers came of age in the mid 60s. Instead of simply protesting and experimenting with alternative life-styles - this cohort will be
able to create its own economic and social infrastructure.

15.
Talent
Transformation
Tacit Knowledge
Transition
I was invited to the board meeting for a national architectural firm. They brought in leaders from different sectors of the industry; construction, a real estate developer, engineering, an industry
consultant and architecture.
Their top challenges and concerns included:
Attracting and keeping talent
Reinventing their business and industry. Elevating above technical and team leadership skills to transformation skills.
Passing on both the know how and know why of their business. Organizations are discovering that explicit or technical knowledge does not produce a leader. Mentoring is the only means for
developing a leader.
How many of your organizations have an active mentoring program that would look similar to an apprenticeship?

16.
Digital Immigrants Leading
Digital Natives
How many agree that we all want to attract the next generation?
Here is an ALERT - you canʼt unless you can speak the language and understand the way they think.

17.
This is driving leaders and organizations into a state of Vertigo.
The old reference points no longer work.
The old tried and true formulas are running out of gas.
The new maps are still vague at best.
Leaders double back on what they know driving more short term fixes and dysfunction.

18.
Vertigo
This is driving leaders and organizations into a state of Vertigo.
The old reference points no longer work.
The old tried and true formulas are running out of gas.
The new maps are still vague at best.
Leaders double back on what they know driving more short term fixes and dysfunction.

19.
What does a
Futurist do?
Relevant Trends
Orienting Framework
Limiting Paradigms
Spearhead Change
Build Leadership Capacity to
Adapt
I help organizations see how quickly they are moving to avoid the on coming future.
I also help organizations who think they want to journey into the future - to pick between the red pill and the blue pill.
I was asked by an architectural firm to help with a church client who wanted to move into the future. The church has a 100+ year history and one of the most esteem traditions in the country.
The

20.
Medium
as
Message
When the medium changes
Marshall McLuhan made this point clear with his aphorism - The Medium is the
Massage.

21.
Medium
as
Worldview
Our Worldviews Change

22.
Brain
Orientation
Oral
Non-linear, holistic,
intimate, relational
Print
Linear, Sequential, Rational,
Abstract
Broadcast
Fluid, Fragmented, Visceral,
Emotional
Digital/Interactive
Non-linear, holistic,
disembodied intimacy

23.
1452
Reformation begins - 1517
Guttenberg Bible - 1452
65 years
Treaty of Westphalia - 1648
About 200 years
The implications were huge. We forget that prior to the printed word organizations, nations and institutions were based on tradition, family lineage, divine authority and revelation.
The Reformation changed that and churches were formed and organized around ideas fixed on paper. Groups split and went to war over those words on paper.
In 1648 - The Treaty of Westphalia applied the same principle to a country and birthed the nation-state. This is a country founded on ideas and principles.
We have lost track of the significance of this radical shift. The way people organize and come together is so ingrained that we can barely conceive of it any other way.

24.
The birth of institutions
How do groups get things done?
Start with an idea, a purpose
Coordination (i.e. organization)
cost & planning
exclusion
80/20 bias
alignment
self-preservation
Communication is a key cost
Organizations provide the best means to focus collective effort for a desired outcome.
For organizations to function well they need a compelling purpose, goals and activites centered on achieving those goals.
For the organization to be effective it must limit its scope to its central idea and purpose.
This requires massive intentional communiation.
Organizations require high levels of skill and specialization.
Organizations must use an incentive structure of a carrot and stick to keep people focused.
Organizations must chose where their emphasis lies: innovation, efficiency or personal touch.

25.
What did
Luther do?
New Paradigms of Faith and Structures
From exclusive to accessible
Common Language
Worship - doctrine in music
Schools
Libraries
The roots of education for the common person goes back to the Reformation, and, especially, to John Calvin.
quot;The modern idea of popular education - that is, education for everyone - first arose in Europe during the Protestant Reformation.quot; (Dr. Samuel
Blumenfeld - Is Public Education necessary?)
Calvin's Academy at Geneva was the model for many of the early colleges and universities established by the Puritans and their successors in
America.
Calvin advocated that the purpose of education is for people to know God and to glorify Him as God - that in our vocation and in our life we
might know quot;the knowledge of God, the Creator and Redeemer.quot; The content of education must begin with the Scriptures, and continue into
God's Creation.

26.
1950
Filo Farnsworth - 1927
Critial mass - 1950
Cultural Tipping Point - 1968
47 years

27.
What did
Hybels do?
Contemporary Music
Met in a Theater
Dramatized Scripture
Went casual
Good News for Modern Man
Like Luther - Bill Hybels took advantage of the means and methods of a broadcast driven culture and birthed the entrepreneurial, culturally relevant church. These churches adopted many of
the practices and structures of corporate business, marketing, leadership structure and quot;entertainment.quot;

28.
Spiritual Malls
One of those innovattelions and necessities included building facilities to optimize the exposure and reach of star preachers. Congregations exploded from a few hundred to thousands - due
in large part to this new tool.
The formula for success is consistent - 1) an articulate telegenic preacher 2) upbeat contemporary worship 3) amenities and activities for families with kids.

29.
1992
Netscape & Tim Berners-Lee
www - 1989
Netscape - 1992
Javascript - 1995
Dot-com Bubble - 1995-2002
Web 2.0 - 2005
iGen Revolution - 2015 - 2020
The ability to transfer bits and bytes.

30.
How will groups
get things done?
Build cooperation into Distributed
the platform
Ebay, Wikipedia, Facebook, Cellular
Flickr, Meetup...
Focus on outcome not Integrated/Coordinated
activity or affiliation
Mass Amateurization
Tooth of Time
Activate the 80% Disintermediation

31.
Digital vs. Broadcast
Low cost High cost
On demand On command
Tailored Lowest denominator
Interactive One directional
One-on-one or many Mass audience
Mass amateurization Professional
Collective contribution Super star focus
Grass roots Top down
Active Passive
Know why Know how
Tacit knowledge Explicit knowledge
Focus on the whole Focus on the theme
How does this difference work itself out in organizational structures and facilities?

32.
379 results
80 people

33.
The Mall - 1970s
The church is still focused on large building projects when corporate America is shedding their facilities.
Business is far better at assessing Return On Investments and they are downscaling facilities, re-designing existing ones and moving toward more distributed capabilities.
Large facilities force long commutes, limited use, large land masses at the outskirts of town - all of which is going against current trends.
We need to radically rethink the role of the facility? What is is facilitating?
You can not develop intimacy or depth in this kind of environment - despite your best intentions.

34.
Town Squares
Mixed Use - Integrated Living
Reurbanization
Eco Footprint
Cost
Convenience
Diversity
Is your organizational strategy aligned with a digital world or more so with broadcast or print.

35.
Where do we go from here?
Digital Dominance
Institutional Denial
Revolution is not Linear
New Reformation
Re-Priesthood of the Believer
Return of the Tentmaker
Global Gospel
A Call to Make a Difference

36.
What would
Luther do
today?
Common Language
Worship - doctrine in music
Schools
The roots of education for the common person goes back to the Reformation, and, especially, to John Calvin.
quot;The modern idea of popular education - that is, education for everyone - first arose in Europe during the Protestant Reformation.quot; (Dr.
Samuel Blumenfeld - Is Public Education necessary?)
Calvin's Academy at Geneva was the model for many of the early colleges and universities established by the Puritans and their successors
in America.
Calvin advocated that the purpose of education is for people to know God and to glorify Him as God - that in our vocation and in our life we
might know quot;the knowledge of God, the Creator and Redeemer.quot; The content of education must begin with the Scriptures, and continue into
God's Creation.
Libraries