Mobile user experience and Atomic use case

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The document outlines 5 steps to building an ultimate user experience: 1. Listen and learn by encouraging user feedback and implementing features that increase engagement. 2. Experiment by testing assumptions daily with small teams focused on success metrics. 3. Deliver by focusing on quality as high production values increase user referrals. 4. Track using data to ask the right questions in the age of big data. 5. Adapt through continuous improvement by repeating the process of listening, experimenting, delivering, and tracking.

Software Negócios Pequenos negócios e empreendedorismo

How to think through building an
ultimate user experience.
By: Manu Rekhi
Director, Inventus Capital

Pick a problem
How users think
5 steps to building an experience
Atomic Use Case

Understanding Consumers
Multi Disciplinary

User Life Cycle
Before they buy
Referral
Repeat
purchases
First purchase

User Thought Cycle
I hate change
“You should
check this out!”
What is this?
What was the name
of that app again?

Business Life Cycle
Conversion
Retention
Advertising
Virality

Encourage user feedback and implement features and
solutions that increase engagement.
Feedback: I find a fare on my
mobile device, but it disappears
when I try to book it later on.
Hipmunk solves it beautifully and offers it
at the right time of the user flow.

Prices and discounts are the strongest and most
engaging features
Reviews are also a strong value in decision making
Prices
Reviews
DiscountsDiscovery
LocationAware
Times
Feedback
Non-stop
Interaction

Test assumptions every day
Organize around small nimble teams
Be results oriented
Define success metrics

Focus on Quality
Research shows that users are more
likely to invite friends to apps with high
production values.

We are in the Age of Big Data
Data is plentiful
Asking the right question is hard

…refers to flow or flow of
products/feature that predictably “gets”
your target user.
Atomic Use Case

Atomic Use Case Loop
Activated
See
Retained
Referring

… and remember. None of this matters if your
app sucks.

Manu Rekhi
Director, Inventus Capital
US-India Venture firm
manu@inventuscap.com

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Mobile user experience and Atomic use case

1. How to think through building an ultimate user experience. By: Manu Rekhi Director, Inventus Capital

2. Pick a problem How users think 5 steps to building an experience Atomic Use Case

3. Understanding Consumers Multi Disciplinary

4. User Life Cycle Before they buy Referral Repeat purchases First purchase

5. User Thought Cycle I hate change “You should check this out!” What is this? What was the name of that app again?

6. Business Life Cycle Conversion Retention Advertising Virality

7. Leave your Computer

8. Talk to them

9. 1. LISTEN & LEARN

10. Encourage user feedback and implement features and solutions that increase engagement. Feedback: I find a fare on my mobile device, but it disappears when I try to book it later on. Hipmunk solves it beautifully and offers it at the right time of the user flow.

11. Prices and discounts are the strongest and most engaging features Reviews are also a strong value in decision making Prices Reviews DiscountsDiscovery LocationAware Times Feedback Non-stop Interaction

12. 2. EXPERIMENT

13. Test assumptions every day Organize around small nimble teams Be results oriented Define success metrics

14. 3. DELIVER

15. Focus on Quality Research shows that users are more likely to invite friends to apps with high production values.

16. 4. TRACK Data Driven

17. We are in the Age of Big Data Data is plentiful Asking the right question is hard

18. 5. ADAPT Lather, Rinse and Repeat

19. …refers to flow or flow of products/feature that predictably “gets” your target user. Atomic Use Case

20. Atomic Use Case Loop Activated See Retained Referring

21. … and remember. None of this matters if your app sucks.

22. Manu Rekhi Director, Inventus Capital US-India Venture firm manu@inventuscap.com

Mobile user experience and Atomic use case

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