What is Media? Understanding Digital Disruption in 2016.

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Presentation given to the What is Media? conference in Portland, April 2016. My slides explore seven major tech trends and how they are impacting on content creation and distribution.

Tecnologia

Damian Radcliffe / @damianradcliffe
April 2016
Digital Disruption in 2016
What Is Media?

Tech driven media landscape changing fast

But we do see some underlying trends.
Disruption happening
at different speeds.

“Mobile is
eating the world”
Benedict Evans
Trend 1

Video = 80% of IP Traffic by 2019
+ More than Two-Thirds of Global IP Traffic to Originate
From Mobile Connections Including Wi-Fi by 2019

Much of this
driven by
Social Media
Trend 4

Breadth and diversity of usage = challenge

Driving publishing methods and priorities

What does this mean?
A few quick thoughts….

Obligatory use of this quote…
The future is here.
It’s just not evenly distributed.
William Gibson

Where we are today - a mixed picture
Continuity:
1. Traditional media brands still highly trusted
2. TV still the most important news source
3. Print media employs most / generates most stories
Challenges:
1. Old financial models often no longer enough
2. Cultural change, especially in legacy organisations
3. Understanding / adapting to rapidly evolving audience habits

Old habits die hard… We watch a lot of TV

Thanks for listening.
Email: damian.radcliffe@gmail.com
Twitter: @damianradcliffe
Web: www.damianradcliffe.com

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What is Media? Understanding Digital Disruption in 2016.

1. Damian Radcliffe / @damianradcliffe April 2016 Digital Disruption in 2016 What Is Media?

2. Tech driven media landscape changing fast

3. But we do see some underlying trends. Disruption happening at different speeds.

4. Here are seven of them.

5. “Mobile is eating the world” Benedict Evans Trend 1

7. Trend 2 The growth of video

8. Video = 80% of IP Traffic by 2019 + More than Two-Thirds of Global IP Traffic to Originate From Mobile Connections Including Wi-Fi by 2019

9. Trend 3 When these two worlds collide…

10. A different user experience

11.

12. Much of this driven by Social Media Trend 4

13.

14. Breadth and diversity of usage = challenge

15. Trend 5 The new Gatekeepers

16. Driving publishing methods and priorities

17. Trend 6 Newer Entrants vs Older Media

18. A battle for eyeballs and revenue

19. Trend 7: Ethics

20. New Platforms + Behaviours = New Ethics

21. What does this mean? A few quick thoughts….

22. Obligatory use of this quote… The future is here. It’s just not evenly distributed. William Gibson

23. Where we are today - a mixed picture Continuity: 1. Traditional media brands still highly trusted 2. TV still the most important news source 3. Print media employs most / generates most stories Challenges: 1. Old financial models often no longer enough 2. Cultural change, especially in legacy organisations 3. Understanding / adapting to rapidly evolving audience habits

24. Old habits die hard… We watch a lot of TV

25. Meet the new web… same as the old web

26. Conclusion

27. Thanks for listening. Email: damian.radcliffe@gmail.com Twitter: @damianradcliffe Web: www.damianradcliffe.com

Notas do Editor

Image: https://s-media-cache-ak0.pinimg.com/originals/5c/89/19/5c89191d96241167daef330de3d76fba.jpg
From Mary Meeker slides 2015
http://max.limpag.com/wp-content/uploads/2014/11/mobile-app.jpg
Image: http://www.scribewise.com/Portals/202647/images/newsroom-big-1.jpg Quote: http://www.cjr.org/the_kicker/is_journalisms_future_bright.php?utm_source=@freepresss
http://newsroom.cisco.com/press-release-content;jsessionid=0F9A06D2486AE79F5ABC17BDCE30AEDC?type=webcontent&articleId=1644203
Image: http://loopme.com/wordpress/wp-content/uploads/2015/08/maxresdefault.jpg
https://d3bg2441si4wp3.cloudfront.net/wp-content/uploads/2015/07/23185645/snapchat-roundup-vertical.jpg
http://www.executiveplacementsofva.com/wp-content/uploads/2015/09/social-media1.jpg
https://recodetech.files.wordpress.com/2015/03/screen-shot-2015-03-25-at-3-36-08-pm.png
Now: http://cdn.ulisesinteractive.com/edpformacion/size/w/260x650/img/2014/38/541c3e18782e6.jpg http://cache.emirates247.com/polopoly_fs/1.583314.1452176779!/image/image.jpg
What is this? Why introduced? Why's this an issue for publishers? FB also including embedded video / autostart + 360 videos (Occulus Rift) http://rack.2.mshcdn.com/media/ZgkyMDE1LzA1LzEzL2FkL05CQ05ld3NGQkluLmM1OTEyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/3b9790f2/f46/NBCNewsFBInstant.jpg https://www.design19.org/blog/wp-content/uploads/2015/10/ampproject_design19blog_big.gif
Image: http://www.scribewise.com/Portals/202647/images/newsroom-big-1.jpg Quote: http://www.cjr.org/the_kicker/is_journalisms_future_bright.php?utm_source=@freepresss
http://www.mtrend.cn/uploads/Remote/17691373263492.jpg http://piazzadigitale.corriere.it/files/2016/01/bbbuzz.png https://benanistic.files.wordpress.com/2012/10/innovation-digital.jpg
http://3.bp.blogspot.com/-t3Moi9mldRA/VLPFSl0R-QI/AAAAAAAAAGg/9dvIzrkceyA/s1600/ethics%2Bcartoon%2B2.gif
Medium: https://medium.com/@emhub/respecting-the-eyewitness-learning-lessons-from-the-paris-shootings-a1391a7cbe23 http://www.theguardian.com/world/2015/jan/12/man-regrets-stupid-decision-to-publish-shocking-film-of-paris-policemans https://www.facebook.com/time/posts/10152658102531491 "I had to speak to someone," Mir said. "I was alone in my flat. I put the video on Facebook. That was my error." Mir said he left the video on Facebook for as little as 15 minutes before thinking the better of it and taking it down. It was too late. The footage had already been shared across the site and someone uploaded it to YouTube. Less than an hour after Mir removed the video from his page, he was startled to find it playing across his television screen. http://bigstory.ap.org/article/5e1ee93021b941629186882f03f1bb79/ap-exclusive-witness-paris-officers-death-regrets-video
http://www.bttf.net/v/vspfiles/photos/ADVANCE-C-2.jpg
Image: http://il9.picdn.net/shutterstock/videos/287197/thumb/1.jpg?i10c=img.resize(height:160)
On average, people are consuming traditional TV content – either live or via a timeshifted device – for 223 minutes (3 hours and 43 minutes) every day.
http://cdn.shopify.com/s/files/1/0185/5092/products/Page-01-Final_large.png?v=1412193957 http://ichef.bbci.co.uk/news/624/cpsprodpb/117EB/production/_89195617_310462f6-7973-40d9-93a9-1cdbe1c565a6.jpg
http://static1.squarespace.com/static/52c1f1abe4b050ec8fccb71a/t/5363fb08e4b0e888e9d86e8a/1399061256824/ http://mcphersonmusic.nz/wp-content/uploads/same-same.jpg
http://poster.keepcalmandposters.com/5742859.jpg

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Notas do Editor