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Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  
Top	
  trends	
  and	
  data	
  from	
  the	
  past	
  12	
  months	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Damian	
  Radcliffe	
  
December	
  2016
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
2	
  
2	
  2	
  
Table	
  of	
  Contents	
  
	
  
Introduction	
  and	
  Market	
  Context	
  ........................................................................................	
  3	
  
1.	
   WhatsApp	
  ....................................................................................................................	
  4	
  
2.	
   Facebook	
  .....................................................................................................................	
  5	
  
3.	
   Instagram	
  .....................................................................................................................	
  6	
  
4.	
   Twitter	
  .........................................................................................................................	
  7	
  
5.	
   Snapchat	
  ......................................................................................................................	
  8	
  
6.	
   Video	
  Content	
  ..............................................................................................................	
  9	
  
7.	
  	
   Youth	
  News	
  Habits	
  ......................................................................................................	
  10	
  
8.	
  	
   	
  eCommerce	
  ................................................................................................................	
  11	
  
9.	
  	
   Service	
  Outages,	
  Blocks	
  and	
  Closures	
  ..........................................................................	
  12	
  
10.	
  	
  Privacy	
  and	
  Freedom	
  of	
  Expression	
  .............................................................................	
  13	
  
Further	
  Reading	
  .................................................................................................................	
  14	
  
Endnotes	
  ............................................................................................................................	
  15	
  
	
  
About	
  the	
  Author	
  
	
  
Damian	
  Radcliffe	
  is	
  the	
  Carolyn	
  S.	
  Chambers	
  Professor	
  in	
  Journalism	
  at	
  the	
  University	
  of	
  Oregon,	
  a	
  Fellow	
  
of	
  the	
  Tow	
  Center	
  for	
  Digital	
  Journalism	
  at	
  Columbia	
  University,	
  an	
  Honorary	
  Research	
  Fellow	
  at	
  Cardiff	
  
University’s	
  School	
  of	
  Journalism,	
  Media,	
  and	
  Culture	
  Studies,	
  and	
  a	
  Fellow	
  of	
  the	
  Royal	
  Society	
  for	
  the	
  
Encouragement	
  of	
  Arts,	
  Manufacturers,	
  and	
  Commerce.	
  	
  
	
  
His	
  journalistic	
  and	
  research	
  work	
  focuses	
  on	
  digital	
  trends,	
  social	
  media,	
  technology,	
  the	
  business	
  of	
  media	
  
and	
  the	
  evolution	
  of	
  journalism.	
  Over	
  the	
  past	
  two	
  decades	
  he	
  has	
  worked	
  in	
  the	
  UK,	
  Middle	
  East	
  and	
  USA.	
  	
  
	
  
Damian	
  has	
  written	
  for	
  a	
  range	
  of	
  outlets	
  about	
  digital	
  developments	
  in	
  the	
  Middle	
  East,	
  including:	
  	
  
ASDA’A	
  Burson-­‐Marsteller,	
  BBC	
  Academy/BBC	
  College	
  of	
  Journalism,	
  The	
  Conversation,	
  Georgetown	
  University	
  
in	
  Qatar,	
  The	
  Huffington	
  Post,	
  TheMediaBriefing,	
  MediaShift,	
  Northwestern	
  University	
  in	
  Qatar,	
  Reuters	
  
Institute	
  for	
  the	
  Study	
  of	
  Journalism	
  at	
  Oxford	
  University,	
  Your	
  Middle	
  East	
  and	
  others.	
  
	
  
He	
  writes	
  a	
  monthly	
  column	
  on	
  tech,	
  IT	
  and	
  telecoms	
  in	
  the	
  Middle	
  East	
  for	
  CBS	
  Interactive	
  /	
  ZDNet.	
  
	
  
As	
  a	
  speaker	
  on	
  Middle	
  East	
  matters,	
  Damian	
  has	
  participated	
  as	
  a	
  trainer,	
  keynote,	
  panelist	
  and	
  
conference	
  chair,	
  at	
  events	
  in	
  locations	
  such	
  as	
  Dubai,	
  Doha,	
  Istanbul,	
  London	
  and	
  Washington	
  D.C.	
  
	
  
You	
  can	
  view	
  Damian’s	
  writing	
  and	
  research	
  portfolio	
  at:	
  www.damianradcliffe.com	
  and	
  he	
  tweets	
  
@damianradcliffe.	
  You	
  can	
  contact	
  him	
  through	
  those	
  channels	
  or	
  via	
  email	
  at:	
  damianr@uoregon.edu1	
  	
  
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
3	
  
3	
  3	
  
Introduction	
  and	
  Market	
  Context	
  
	
  
	
  
This	
  report	
  is	
  the	
  fifth	
  in	
  a	
  series	
  of	
  annual	
  reports	
  designed	
  to	
  capture	
  key	
  developments	
  and	
  data	
  related	
  
to	
  usage	
  of	
  social	
  media	
  in	
  the	
  Middle	
  East.	
  	
  
	
  
The	
  past	
  year	
  has	
  seen	
  the	
  continued	
  growth	
  of	
  visual-­‐led	
  social	
  networks,	
  especially	
  in	
  the	
  more	
  affluent	
  
Gulf	
  region.2
	
  Meanwhile,	
  the	
  discernible	
  growth	
  in	
  mobile	
  social	
  users	
  (+66%	
  notes	
  the	
  creative	
  agency	
  We	
  
Are	
  Social)	
  emphasizes	
  the	
  increasing	
  primacy	
  of	
  the	
  mobile	
  social	
  experience.	
  	
  
	
  
For	
  many	
  users,	
  mobile	
  is	
  the	
  only	
  way	
  that	
  they	
  interact	
  with	
  social	
  networks.	
  Mobile	
  platforms,	
  for	
  
millions	
  in	
  the	
  region,	
  will	
  also	
  offer	
  their	
  first	
  online	
  experience.	
  Recognizing	
  this,	
  companies	
  like	
  Facebook	
  
have	
  launched	
  Facebook	
  Lite,	
  an	
  Android	
  app	
  targeting	
  users	
  on	
  slow	
  networks	
  (and	
  with	
  small	
  data	
  plans).	
  
Their	
  Free	
  Basics	
  program	
  allows	
  customers	
  on	
  the	
  Zain	
  network	
  in	
  Jordan	
  and	
  AsiaCell,	
  Korek	
  and	
  Zain	
  in	
  
Iraq	
  avoid	
  data	
  charges	
  when	
  using	
  Facebook	
  on	
  their	
  mobile	
  devices.3
	
  Will	
  other	
  providers	
  follow	
  suit?	
  	
  
	
  
Yet,	
  for	
  all	
  the	
  positives,	
  the	
  social	
  experience	
  in	
  some	
  parts	
  of	
  the	
  region	
  remains	
  beset	
  with	
  challenges.	
  
Networks	
  and	
  services	
  can	
  be	
  blocked	
  –	
  both	
  temporarily	
  and	
  permanently	
  –	
  and	
  issues	
  around	
  freedom	
  of	
  
expression	
  persist.	
  These	
  dimensions,	
  alongside	
  growth	
  stories	
  and	
  statistics,	
  are	
  explored	
  in	
  this	
  round-­‐up.	
  	
  
	
  
Damian	
  Radcliffe,	
  December	
  2016	
  
	
  
	
  
Figure	
  1:	
  Digital	
  Growth	
  in	
  MENA,	
  via	
  We	
  Are	
  Social4
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
4	
  
4	
  4	
  
1.  	
  	
  	
  	
  	
  WhatsApp	
  	
  
	
  
	
  
	
  
•   WhatsApp,	
  remains	
  the	
  most	
  popular	
  direct	
  messaging	
  service	
  in	
  the	
  region,	
  especially	
  with	
  
older	
  audiences,	
  according	
  to	
  data	
  from	
  Northwestern	
  University	
  in	
  Qatar.5
	
  	
  
	
  
•   93%	
  of	
  WhatsApp	
  users,	
  in	
  the	
  six	
  nations	
  studied	
  by	
  Northwestern,	
  are	
  daily	
  users	
  of	
  the	
  app.6
	
  	
  
	
  
•   Across	
  the	
  16	
  countries	
  covered	
  by	
  the	
  Arab	
  Youth	
  Survey,	
  62%	
  of	
  young	
  Arabs	
  (those	
  aged	
  18-­‐24)	
  
use	
  WhatsApp	
  on	
  a	
  daily	
  basis	
  (ahead	
  of	
  Facebook	
  at	
  55%).7
	
  	
  
	
  
•   Reuters	
  reported	
  that	
  the	
  Dubai	
  based	
  billionaire	
  Mohamed	
  Alabbar	
  is	
  planning	
  to	
  launch	
  a	
  
regional	
  rival	
  to	
  WhatsApp	
  designed	
  for	
  an	
  Arabic-­‐speaking	
  audience.8
	
  	
  
	
  
•   The	
  messaging	
  service	
  was	
  reported	
  to	
  be	
  a	
  key	
  communication	
  tool	
  for	
  those	
  involved	
  in	
  the	
  
foiled	
  coup	
  in	
  Turkey	
  earlier	
  this	
  year.9
	
  
	
  
	
  Figure	
  2:	
  Usage	
  of	
  major	
  messaging	
  apps	
  in	
  six	
  select	
  countries,	
  Northwestern	
  University	
  in	
  Qatar	
  
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
5	
  
5	
  5	
  
2.   	
  	
  	
  	
  	
  	
  	
  	
  	
  Facebook	
  
	
  
	
  
•   Across	
  the	
  region	
  Facebook	
  has	
  136	
  million	
  monthly	
  users.	
  93%	
  access	
  Facebook	
  on	
  mobile.	
  	
  
The	
  number	
  of	
  active	
  monthly	
  users	
  has	
  tripled	
  since	
  2012.10
	
  
	
  
•   Northwestern	
  University	
  in	
  Qatar	
  found	
  that	
  amongst	
  Arab	
  nationals,	
  “Facebook	
  users	
  in	
  the	
  
region	
  report	
  a	
  median	
  of	
  160	
  friends…	
  The	
  median	
  number	
  of	
  Facebook	
  friends	
  ranges	
  from	
  the	
  
highest	
  in	
  Tunisia	
  to	
  the	
  lowest	
  in	
  Saudi	
  Arabia	
  (332	
  vs.	
  60).”	
  	
  	
  
	
  
•   Age	
  also	
  plays	
  a	
  role	
  in	
  determining	
  your	
  number	
  of	
  Facebook	
  friends.	
  Users	
  aged	
  18-­‐24	
  typically	
  
have	
  230	
  friends,	
  whilst	
  Facebookers	
  over	
  45	
  tend	
  to	
  have	
  around	
  80	
  friends	
  on	
  the	
  network.11
	
  
	
  
•   Tunisia	
  is	
  among	
  the	
  first	
  countries	
  to	
  benefit	
  from	
  the	
  roll-­‐out	
  of	
  Facebook’s	
  Messenger	
  Lite.12
	
  
The	
  app,	
  which	
  is	
  under	
  10MB	
  in	
  size,	
  "offers	
  the	
  core	
  features	
  of	
  Messenger	
  for	
  markets	
  with	
  
slower-­‐than-­‐average	
  internet	
  speeds	
  and	
  a	
  prevalence	
  of	
  basic	
  Android	
  smartphones."	
  More	
  than	
  
1	
  billion	
  people	
  around	
  the	
  world	
  use	
  Facebook	
  Messenger	
  each	
  month.13
	
  
14
	
   Figure	
  3:	
  Average	
  number	
  of	
  declared	
  Facebook	
  friends	
  (Arab	
  nationals	
  only),	
  in	
  Egypt,	
  Lebanon,	
  Qatar,	
  
Saudi	
  Arabia,	
  Tunisia	
  and	
  UAE.	
  Northwestern	
  University	
  in	
  Qatar	
  	
  
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
6	
  
6	
  6	
  
3.  	
  	
  	
  	
  	
  	
  	
  	
  	
  Instagram	
  
•   Instagram	
  has	
  overtaken	
  Twitter	
  in	
  the	
  region	
  according	
  to	
  a	
  survey	
  of	
  internet	
  users	
  (nationals	
  
only)	
  in	
  Egypt,	
  Lebanon,	
  Saudi	
  Arabia,	
  Tunisia	
  and	
  UAE.15
	
  
	
  
•   Data	
  published	
  by	
  Northwestern	
  University	
  in	
  Qatar,	
  shows	
  that	
  use	
  of	
  Instagram	
  in	
  these	
  markets	
  
increased	
  by	
  24%	
  between	
  2013	
  and	
  2016.	
  The	
  number	
  of	
  Twitter	
  users	
  fell	
  by	
  17%	
  in	
  this	
  time,	
  
including	
  a	
  12%	
  drop	
  in	
  the	
  past	
  year.	
  	
  
	
  
•   Instagram	
  usage	
  has	
  grown	
  from	
  38%	
  of	
  Internet	
  users	
  across	
  UAE	
  in	
  2014	
  to	
  60%	
  in	
  2016.	
  
Usage	
  in	
  Saudi	
  Arabia	
  has	
  jumped	
  from	
  57%	
  in	
  2014	
  to	
  82%	
  in	
  2016.	
  The	
  global	
  average	
  is	
  42%	
  
(2016)	
  up	
  from	
  24%	
  two	
  years	
  ago,	
  according	
  to	
  the	
  Connected	
  Life	
  study	
  published	
  by	
  the	
  
research	
  agency	
  Kantar	
  TNS.16
	
  
	
  
•   Netflix	
  invited	
  applications	
  for	
  photographers	
  (“Grammasters”)	
  in	
  the	
  Middle	
  East	
  and	
  Europe	
  
to	
  take	
  pictures	
  of	
  iconic	
  film	
  and	
  TV	
  locations	
  using	
  the	
  app.17
	
  The	
  two-­‐week	
  gig	
  paid	
  $4,000.18
	
  
	
  
Figure	
  4:	
  Nationals	
  usage	
  (internet	
  users	
  only)	
  of	
  Facebook,	
  Twitter	
  and	
  Instagram,	
  2013-­‐‑16,	
  in	
  Egypt,	
  
Lebanon,	
  Qatar,	
  Saudi	
  Arabia,	
  Tunisia	
  and	
  UAE.	
  Northwestern	
  University	
  in	
  Qatar	
  
	
   	
  
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
7	
  
7	
  7	
  
4.  	
  	
  	
  	
  	
  	
  	
  	
  	
  Twitter	
  
	
  
•   The	
  Guardian	
  reported	
  at	
  the	
  start	
  of	
  the	
  year	
  that	
  Twitter	
  had	
  deleted	
  more	
  than	
  125,000	
  
accounts	
  linked	
  to	
  ISIS	
  terrorists	
  since	
  mid-­‐2015.19
	
  	
  
	
  
“We	
  condemn	
  the	
  use	
  of	
  Twitter	
  to	
  promote	
  violent	
  terrorism.”	
  Twitter	
  said	
  in	
  a	
  statement	
  on	
  5	
  
February.	
  “This	
  type	
  of	
  behavior,	
  or	
  any	
  violent	
  threats,	
  is	
  not	
  permitted	
  on	
  our	
  service.”	
  
	
  
•   Northwestern	
  University	
  in	
  Qatar	
  reported	
  that	
  the	
  number	
  of	
  active	
  Twitter	
  users	
  in	
  the	
  region	
  
had	
  dropped	
  substantially	
  (12%	
  in	
  the	
  past	
  year).	
  But	
  the	
  micro-­‐blogging	
  network	
  remains	
  –	
  by	
  a	
  
considerable	
  margin	
  –	
  the	
  leading	
  platform	
  for	
  Arab	
  nationals	
  to	
  find	
  news	
  on	
  social	
  media.20
	
  
	
  
•   In	
  June,	
  Algerian	
  authorities	
  temporarily	
  blocked	
  access	
  to	
  Twitter,	
  Facebook,	
  and	
  other	
  social	
  
media	
  sites	
  in	
  a	
  bid	
  to	
  prevent	
  people	
  posting	
  high	
  school	
  exam	
  papers	
  online.21
	
  
	
  
	
  
Figure	
  5:	
  Most	
  popular	
  activities	
  on	
  social	
  networks.	
  Nationals	
  usage	
  (internet	
  users	
  only)	
  of	
  Facebook,	
  Twitter	
  and	
  
Instagram,	
  2013-­‐‑16,	
  in	
  Egypt,	
  Lebanon,	
  Qatar,	
  Saudi	
  Arabia,	
  Tunisia	
  and	
  UAE.	
  Northwestern	
  University	
  in	
  Qatar	
  
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
8	
  
8	
  8	
  
5.  	
  	
  	
  	
  	
  	
  	
  	
  	
  Snapchat	
  
	
  
	
  
•   In	
  Saudi	
  Arabia	
  and	
  UAE	
  usage	
  of	
  Snapchat	
  has	
  tripled	
  in	
  two	
  years	
  amongst	
  internet	
  users,	
  
noted	
  Kantar	
  TNS’	
  Connected	
  Life	
  study.	
  	
  
	
  
•   Usage	
  in	
  Saudi	
  Arabia	
  grew	
  from	
  24%	
  -­‐	
  74%	
  during	
  2014-­‐16.	
  In	
  UAE,	
  it	
  increased	
  from	
  15%	
  -­‐	
  53%	
  
of	
  internet	
  users	
  during	
  the	
  same	
  period.	
  This	
  compares	
  with	
  a	
  global	
  average	
  of	
  12%	
  -­‐	
  23%.22
	
  
	
  
•   Snapchat	
  hosted	
  their	
  first	
  ever	
  regional	
  event	
  at	
  Dubai	
  Ice	
  Rink	
  on	
  27th
	
  May,	
  supported	
  by	
  
Platinum	
  Records,	
  MBC	
  and	
  others.	
  It	
  featured	
  Snapchat	
  stars	
  and	
  musicians	
  from	
  the	
  region.	
  
Figure	
  6:	
  Al	
  Arabiya	
  presenters	
  Omar	
  al-­‐‑Nashwan	
  and	
  Mahira	
  Abdelaziz	
  with	
  Palestinian	
  singer	
  Mohammed	
  Assaf	
  
(Center,	
  left)	
  and	
  Moroccan	
  singer	
  Abdel	
  Fattah	
  Abdel	
  Fattah	
  Grini.	
  (Courtesy:	
  Platinum	
  Records)23	
  
•   The	
  ephemeral	
  social	
  network	
  announced	
  plans	
  to	
  open	
  a	
  field	
  office	
  in	
  Dubai	
  towards	
  the	
  end	
  
of	
  the	
  year.24
	
  This	
  would	
  be	
  their	
  first	
  office	
  in	
  the	
  region.	
  
	
  
•   Saeed	
  Al	
  Remeithi	
  at	
  32-­‐years-­‐old,	
  is	
  the	
  UAE	
  Federal	
  National	
  Council's	
  youngest	
  member.	
  Al	
  
Arabiya	
  English	
  quoted	
  him	
  explaining	
  how	
  he	
  was	
  “one	
  of	
  the	
  only	
  candidates	
  to	
  talk	
  to	
  our	
  
voters	
  exclusively	
  on	
  Snapchat,	
  from	
  the	
  moment	
  I	
  registered	
  my	
  candidacy	
  to	
  the	
  ballot	
  box.”25
	
  	
  
	
  
Figure	
  7:	
  Saeed	
  Al	
  Remeithi’s	
  Snapchat	
  account,	
  as	
  captured	
  on	
  his	
  Instagram	
  page:	
  
26
	
  
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
9	
  
9	
  9	
  
6.   	
  Video	
  Content	
  
	
  
‘People	
  are	
  watching	
  and	
  enjoying	
  a	
  lot	
  more	
  video	
  on	
  many	
  different	
  platforms	
  but	
  
particularly	
  in	
  mobile	
  and	
  we	
  know	
  that	
  as	
  much	
  as	
  25%	
  of	
  mobile	
  time	
  will	
  be	
  video	
  
within	
  the	
  next	
  couple	
  of	
  years.’	
  	
  Ian	
  Manning,	
  Head	
  of	
  Agencies,	
  Facebook	
  MENA.27	
  
	
  
•   In	
  September,	
  YouTube	
  launched	
  a	
  new	
  hub	
  called	
  Mosalsalat.	
  Featuring	
  more	
  than	
  500	
  iconic	
  Arabic	
  
television	
  series,	
  it	
  offers	
  over	
  7,000	
  hours	
  of	
  content,	
  produced	
  in	
  the	
  region.	
  The	
  hub	
  contains	
  
material	
  dating	
  back	
  to	
  1962,	
  searchable	
  by	
  genre	
  and	
  country	
  of	
  origin.28
	
  
	
  
•   The	
  network	
  created	
  an	
  offline	
  viewing	
  mode	
  on	
  the	
  YouTube	
  mobile	
  app	
  for	
  users	
  in	
  Egypt,	
  Jordan,	
  
Libya,	
  Yemen,	
  and	
  Algeria.29
	
  
	
  
•   Meanwhile	
  in	
  October,	
  YouTube	
  launched	
  Batala	
  (youtube.com/batala)	
  a	
  hub	
  for	
  female	
  creators	
  
from	
  MENA,	
  featuring	
  more	
  than	
  100	
  female	
  creators	
  and	
  over	
  1,000	
  videos.30
	
  
	
  
•   Comedy,	
  news,	
  and	
  music	
  are	
  MENA’s	
  favorite	
  online	
  video	
  genres	
  Northwestern	
  University	
  found.31
	
  
	
  
•   BBC	
  Media	
  Action	
  produced	
  a	
  mobile-­‐first	
  video	
  designed	
  to	
  help	
  the	
  viewer	
  experience	
  “the	
  
confusion	
  and	
  fear	
  facing	
  refugees	
  making	
  a	
  perilous	
  journey	
  by	
  boat.”32
	
  	
  
	
  
	
  “In	
  times	
  of	
  crisis,	
  we	
  know	
  that	
  information	
  can	
  be	
  as	
  important	
  as	
  food,	
  water	
  
and	
  shelter.	
  Yet	
  in	
  this	
  digital	
  age,	
  many	
  refugees	
  travelling	
  through	
  unfamiliar	
  
territory	
  lack	
  reliable	
  information	
  to	
  stay	
  safe	
  and	
  survive.	
  Whether	
  it	
  is	
  following	
  
conflict,	
  flood	
  or	
  famine,	
  this	
  film	
  shows	
  communication	
  is	
  essential	
  in	
  any	
  
humanitarian	
  crisis.”	
  Alexandra	
  Buccianti,	
  BBC	
  Media	
  Action	
  
	
  
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
10	
  
10	
  10	
  
7.	
  	
   Youth	
  News	
  Habits	
  
	
  
	
  
•   As	
  charted	
  by	
  the	
  annual33
	
  Arab	
  Youth	
  Survey,	
  the	
  media	
  and	
  news	
  consumption	
  habits	
  of	
  this	
  
demographic	
  are	
  also	
  continuing	
  to	
  change	
  and	
  evolve	
  at	
  a	
  rapid	
  pace.34
	
  
	
  
-­‐   63%	
  of	
  Arab	
  youth	
  claim	
  they	
  get	
  their	
  news	
  from	
  television,	
  down	
  from	
  79%	
  in	
  2011.	
  	
  
	
  
-­‐   More	
  than	
  half	
  (52%)	
  of	
  Arab	
  youth	
  share	
  stories	
  with	
  their	
  friends	
  on	
  Facebook,	
  up	
  11%	
  in	
  
the	
  past	
  year,	
  mirroring	
  the	
  “social	
  sharing”	
  and	
  “social	
  news”	
  trends	
  in	
  other	
  markets.	
  
	
  
-­‐   Only	
  17%	
  of	
  young	
  Arabs	
  aged	
  18-­‐24	
  use	
  newspapers	
  as	
  a	
  source	
  for	
  news;	
  on	
  a	
  par	
  with	
  
radio	
  and	
  some	
  way	
  behind	
  family	
  and	
  friends	
  (30%),	
  social	
  media	
  (32%),	
  online	
  news	
  
channels	
  (45%	
  cent)	
  and	
  television	
  (63%).	
  In	
  2011,	
  nearly	
  two-­‐thirds	
  of	
  Arab	
  youth	
  (62%)	
  
claimed	
  that	
  they	
  used	
  newspapers	
  as	
  part	
  of	
  their	
  news	
  media	
  consumption.	
  	
  
	
  
“Whichever	
  way	
  you	
  look	
  at	
  it,	
  this	
  decline	
  –	
  from	
  62	
  %to	
  17%	
  in	
  just	
  five	
  
years	
  –	
  represents	
  a	
  phenomenal	
  loss	
  of	
  [newspaper]	
  audience.”	
  
Damian	
  Radcliffe,	
  essay	
  on	
  “The	
  Age	
  of	
  Social,”	
  2016	
  Arab	
  Youth	
  Survey
35
	
  
	
  
Figure	
  8:	
  How	
  young	
  Arabs	
  get	
  their	
  news,	
  Arab	
  Youth	
  Study
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
11	
  
11	
  11	
  
8.	
  	
   	
  eCommerce	
  
•   The	
  power	
  of	
  social	
  media	
  influencers	
  –	
  especially	
  in	
  the	
  areas	
  of	
  Food,	
  Fashion	
  &	
  Beauty	
  –	
  continues	
  
to	
  grow	
  in	
  the	
  region.	
  A	
  study	
  produced	
  by	
  YouGov	
  for	
  BPG	
  Cohn	
  &	
  Wolfe,	
  revealed	
  71%	
  of	
  UAE	
  
residents	
  will	
  take	
  advice	
  from	
  Social	
  Media	
  Influencers	
  before	
  buying	
  a	
  product.36
	
  	
  
	
  
•   Facebook	
  continues	
  to	
  be	
  the	
  most	
  popular	
  channel	
  to	
  follow	
  influencers	
  across	
  these	
  areas.	
  
Figure	
  9:	
  Why	
  people	
  in	
  UAE	
  follow	
  different	
  influencers	
  online	
  
•   Ahead	
  of	
  Eid	
  Al	
  Adha,	
  Arabian	
  Business	
  reported	
  that	
  sheep	
  were	
  being	
  sold	
  on	
  Instagram,	
  noting:	
  
“Traders	
  say	
  [the]	
  photo-­‐sharing	
  app	
  is	
  an	
  easy	
  way	
  to	
  display	
  the	
  sheep.”37
	
  	
  
	
  
•   In	
  May	
  the	
  Saudi	
  Gazette	
  reported	
  that	
  a	
  very	
  different	
  type	
  of	
  online	
  sales	
  activity	
  had	
  been	
  spotted	
  
online	
  in	
  the	
  Saudi	
  capital	
  of	
  Riyadh.	
  The	
  General	
  Directorate	
  of	
  Narcotics	
  Control	
  apprehended	
  five	
  
suspects	
  who	
  were	
  selling	
  drugs	
  through	
  Snapchat.38
	
  
	
  
•   A	
  fake	
  Facebook	
  page	
  offering	
  free	
  first	
  class	
  flights	
  with	
  Emirates,	
  emerged	
  online	
  during	
  August.39
	
  
The	
  page	
  now	
  appears	
  to	
  have	
  been	
  removed.	
  	
  
	
  
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
12	
  
12	
  12	
  
9.	
  	
   Service	
  Outages,	
  Blocks	
  and	
  Closures	
  
•   The	
  past	
  year	
  has	
  seen	
  a	
  myriad	
  of	
  issues	
  across	
  the	
  region	
  with	
  social	
  networks	
  being	
  closed	
  or	
  
blocked.	
  Here	
  are	
  some	
  examples:	
  	
  
	
  
o   In	
  Morocco,	
  Maroc	
  Telecom,	
  Meditel	
  and	
  Inwi,	
  blocked	
  access	
  to	
  services	
  which	
  allow	
  
users	
  to	
  make	
  free	
  calls	
  through	
  an	
  internet	
  connection.	
  Skype,	
  Viber,	
  Tango,	
  WhatsApp	
  
and	
  Facebook	
  Messenger,	
  were	
  among	
  the	
  services	
  affected,	
  Middle	
  East	
  Eye	
  noted	
  at	
  
the	
  start	
  of	
  the	
  year.	
  “Morocco’s	
  Telecommunications	
  Regulatory	
  National	
  Agency	
  (ANRT),	
  
which	
  was	
  behind	
  the	
  ban,	
  justified	
  its	
  decision	
  by	
  stating	
  that	
  none	
  of	
  the	
  services	
  
providing	
  voice	
  over	
  IP	
  (VoIP)	
  or	
  other	
  "free	
  internet	
  calls"	
  had	
  the	
  required	
  licenses.”40
	
  	
  
	
  
o   YouTube	
  and	
  Facebook	
  “have	
  quietly	
  started	
  using	
  automation	
  to	
  remove	
  extremist	
  
content	
  from	
  their	
  sites,”	
  Reuters	
  reported	
  over	
  the	
  summer.41
	
  	
  
	
  
o   In	
  July,	
  UAE	
  issued	
  a	
  new	
  law	
  banning	
  the	
  use	
  of	
  VPNs.42
	
  These	
  tools	
  are	
  used	
  by	
  expats	
  to	
  
access	
  streaming	
  TV	
  services	
  (like	
  Netflix)	
  as	
  well	
  as	
  VoIP	
  services	
  like	
  Skype.43
	
  
	
  
o   Saudi	
  Arabia	
  added	
  calls	
  from	
  the	
  app	
  Line	
  to	
  its	
  list	
  of	
  blocked	
  services	
  this	
  September.44
	
  	
  
	
  
o   In	
  October,	
  Houthis	
  banned	
  usage	
  of	
  WhatsApp	
  in	
  Yemen,	
  Middle	
  East	
  Monitor	
  stated.45
	
  
	
  
	
  
Figure	
  10:	
  Apps	
  blocked	
  in	
  Saudi	
  Arabia.	
  	
   Figure	
  11:	
  Fines	
  in	
  UAE	
  akin	
  to	
  $136000	
  –	
  544,000.
UAE	
  Federal	
  Law	
  No.	
  12/2016	
  
amending	
  Federal	
  Law	
  No.	
  5/2012	
  
on	
  combating	
  information	
  
technology	
  crimes.	
  
“Whoever	
  uses	
  a	
  fraudulent	
  
computer	
  network	
  protocol	
  address	
  
(IP	
  address)	
  by	
  using	
  a	
  false	
  address	
  
or	
  a	
  third-­‐party	
  address	
  by	
  any	
  other	
  
means	
  for	
  the	
  purpose	
  of	
  
committing	
  a	
  crime	
  or	
  preventing	
  its	
  
discovery,	
  shall	
  be	
  punished	
  by	
  
temporary	
  imprisonment	
  and	
  a	
  fine	
  
of	
  no	
  less	
  than	
  Dh500,000	
  and	
  not	
  
exceeding	
  Dh2,000,000,	
  or	
  either	
  of	
  
these	
  two	
  penalties.”	
  
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
13	
  
13	
  13	
  
10.	
  	
   Privacy	
  and	
  Freedom	
  of	
  Expression	
  
•   In	
  May,	
  a	
  Turkish	
  court	
  convicted	
  Merve	
  Buyuksarac,	
  a	
  former	
  Miss	
  Turkey,	
  of	
  insulting	
  President	
  
Erdogan	
  online.	
  She	
  received	
  a	
  14-­‐month	
  suspended	
  prison	
  sentence.	
  The	
  BBC	
  noted	
  that	
  this	
  
followed	
  sharing	
  a	
  satirical	
  poem	
  on	
  her	
  Instagram	
  account	
  in	
  2014.46
	
  
	
  
•   Turkey	
  also	
  blocked	
  access	
  to	
  social	
  networks	
  at	
  various	
  points	
  over	
  the	
  year.	
  In	
  July,	
  Facebook,	
  
Twitter	
  and	
  YouTube	
  were	
  blocked	
  in	
  Turkey	
  during	
  reported	
  coup	
  attempt.47
	
  In	
  November	
  it	
  was	
  
reported	
  that	
  Twitter,	
  Facebook,	
  WhatsApp,	
  and	
  YouTube	
  were	
  being	
  blocked	
  following	
  the	
  arrests	
  
of	
  “at	
  least	
  11	
  pro-­‐Kurdish	
  politicians.”	
  48
	
  The	
  TurkeyBlocks	
  monitoring	
  network	
  also	
  reported49
	
  
that	
  Facebook,	
  Twitter,	
  YouTube	
  and	
  a	
  partial	
  block	
  of	
  Instagram	
  was	
  in	
  place	
  after	
  a	
  bomb	
  attack	
  
in	
  Gaziantep.	
  The	
  blast	
  killed	
  over	
  50	
  people.50
	
  Networks	
  were	
  also	
  blocked	
  following	
  an	
  attack	
  on	
  
Ankara	
  in	
  March.51
	
  
	
  
•   A	
  Gulf	
  national	
  was	
  sentenced	
  to	
  three	
  years	
  in	
  prison	
  and	
  fined	
  AED50,000	
  (to	
  then	
  be	
  deported	
  
after	
  serving	
  this	
  jail	
  term)	
  after	
  ridiculing	
  Emirati	
  martyrs	
  in	
  Yemen,	
  “describing	
  them	
  as	
  'cowards'	
  
on	
  WhatsApp,”	
  the	
  state	
  news	
  agency	
  WAM	
  said.52
	
  
	
  
•   Research	
  from	
  Northwestern	
  University	
  in	
  Qatar	
  found:	
  “Nearly	
  seven	
  in	
  10	
  national	
  internet	
  
users	
  say	
  they	
  changed	
  how	
  they	
  use	
  social	
  media	
  due	
  to	
  privacy	
  concerns,	
  with	
  proportions	
  
ranging	
  from	
  89%	
  of	
  Saudis	
  and	
  75%	
  of	
  Egyptians	
  to	
  46%	
  of	
  Qataris”.5354
	
  
	
  
Figure	
  12:	
  Impact	
  of	
  privacy	
  concerns	
  on	
  online	
  habits	
  of	
  Arab	
  Nationals.	
  Northwestern	
  University	
  in	
  Qatar
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
14	
  
14	
  14	
  
Further	
  Reading	
  
Selected	
  research	
  recommendations:	
  
	
  
•   We	
  Are	
  Social:	
  Digital	
  in	
  2016	
  (Jan	
  2016)	
  
•   Arab	
  Youth	
  Survey	
  2016:	
  Presentation,	
  	
  White	
  Paper,	
  Top	
  10	
  Findings	
  	
  (April	
  2016)	
  
•   Northwestern	
  University	
  in	
  Qatar:	
  Media	
  Use	
  in	
  the	
  Middle	
  East,	
  2016	
  (May	
  2016)	
  
•   Pew	
  Research	
  Center:	
  Global	
  Technology	
  Report	
  (February	
  2016)	
  
	
  
	
  
Previous	
  reports	
  
	
  
•   Damian	
  Radcliffe:	
  Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2015	
  (January	
  2016)	
  
(also	
  available	
  on	
  Scribd,	
  SlideShare	
  and	
  Academia.edu,	
  +	
  the	
  UNESCO	
  Media	
  Literacy	
  Portal)	
  
	
  
•   Damian	
  Radcliffe:	
  Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2014	
  (January	
  2015)	
  
(also	
  available	
  on	
  Scribd,	
  SlideShare	
  and	
  Academia.edu)	
  
	
  
Please	
  also	
  see	
  previous	
  annual	
  round-­‐ups	
  produced	
  when	
  I	
  worked	
  for	
  Qatar’s	
  Ministry	
  of	
  Information	
  and	
  
Communications	
  Technology	
  (ictQATAR):	
  
	
  
•   Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2013	
  (English,	
  Arabic)	
  	
  
•   Social	
  Media	
  in	
  the	
  MENA	
  –	
  2012	
  Review	
  (English,	
  Arabic)	
  
	
  
	
  
	
  
	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  by	
  Damian	
  Radcliffe	
  is	
  licensed	
  under	
  
	
  a	
  Creative	
  Commons	
  Attribution-­‐NonCommercial-­‐ShareAlike	
  4.0	
  International	
  License.	
  
	
  
	
  
	
  
	
  
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
15	
  
15	
  15	
  
Endnotes	
  
1
	
  Cover	
  image:	
  https://static.pexels.com/photos/6335/man-­‐coffee-­‐cup-­‐pen-­‐large.jpg	
  
	
  	
  
2
	
  http://www.qatar.northwestern.edu/news/articles/2016/05-­‐mideastmedia.html	
  	
  
3
	
  http://www.forbesmiddleeast.com/en/news/read/2016/with-­‐a-­‐little-­‐help-­‐from-­‐facebook/articleid/11086#	
  	
  
4
	
  http://www.slideshare.net/wearesocialsg/digital-­‐in-­‐2016/19-­‐
wearesocialsg_19JAN2016GROWTH_IN_THENUMBER_OF	
  	
  
5
	
  https://alexofarabia.com/2016/07/10/out-­‐with-­‐the-­‐old-­‐social-­‐media-­‐in-­‐with-­‐the-­‐new-­‐twitter-­‐facebook-­‐supposedly-­‐
declining-­‐snapchat-­‐and-­‐whatsapp-­‐on-­‐the-­‐rise-­‐across-­‐mena/	
  	
  
6
	
  http://www.mideastmedia.org/survey/2016/chapter/online-­‐and-­‐social-­‐media/#s88	
  	
  
7
	
  http://www.arabyouthsurvey.com/en/home	
  
8
	
  http://www.reuters.com/article/us-­‐emirates-­‐tech-­‐alabbar-­‐idUSKCN12Q19C	
  	
  
9
	
  http://www.middleeasteye.net/news/breaking-­‐al-­‐jazeera-­‐obtain-­‐copies-­‐messages-­‐sent-­‐between-­‐coup-­‐plotters-­‐
2058035230	
  -­‐	
  see	
  more	
  at	
  https://www.bellingcat.com/news/mena/2016/07/24/the-­‐turkey-­‐coup-­‐through-­‐the-­‐eyes-­‐
of-­‐its-­‐plotters/	
  	
  	
  
10
	
  http://www.forbesmiddleeast.com/en/news/read/2016/with-­‐a-­‐little-­‐help-­‐from-­‐facebook/articleid/11086#	
  	
  
11
	
  http://www.mideastmedia.org/survey/2016/chapter/online-­‐and-­‐social-­‐media/#s88	
  	
  
12
	
  http://www.developingtelecoms.com/tech/apps-­‐content-­‐ott/6743-­‐facebook-­‐deploying-­‐messenger-­‐lite-­‐in-­‐kenya-­‐
malaysia-­‐sri-­‐lanka-­‐tunisia-­‐and-­‐venezuela.html	
  	
  
13
	
  https://newsroom.fb.com/news/2016/10/empowering-­‐the-­‐world-­‐to-­‐stay-­‐connected-­‐introducing-­‐messenger-­‐lite/	
  	
  
14
	
  http://www.mideastmedia.org/survey/2016/uploads/image/online/sm-­‐16.png	
  	
  
15
	
  http://www.qatar.northwestern.edu/news/articles/2016/05-­‐mideastmedia.html	
  	
  
16
	
  http://www.thenational.ae/business/technology/uae-­‐use-­‐of-­‐instagram-­‐and-­‐snapchat-­‐rockets-­‐ahead-­‐of-­‐global-­‐
average	
  	
  
17
	
  http://grammasters.netflix.com/	
  	
  
18
	
  http://www.businessinsider.com/netflix-­‐grammaster-­‐job-­‐will-­‐get-­‐paid-­‐4000-­‐to-­‐instagram-­‐016-­‐2	
  	
  
19
	
  https://www.theguardian.com/technology/2016/feb/05/twitter-­‐deletes-­‐isis-­‐accounts-­‐terrorism-­‐online	
  	
  
20
	
  http://www.mideastmedia.org/survey/2016/chapter/online-­‐and-­‐social-­‐media/#s88	
  	
  
21
	
  http://www.arabianbusiness.com/algeria-­‐blocks-­‐facebook-­‐twitter-­‐stop-­‐exam-­‐cheats-­‐635821.html	
  	
  
22
	
  http://www.thenational.ae/business/technology/uae-­‐use-­‐of-­‐instagram-­‐and-­‐snapchat-­‐rockets-­‐ahead-­‐of-­‐global-­‐
average	
  	
  
23
	
  http://english.alarabiya.net/en/media/digital/2016/05/28/Dubai-­‐plays-­‐host-­‐to-­‐Snapchat-­‐s-­‐first-­‐Middle-­‐East-­‐
party.html	
  	
  
24
	
  http://adigitalboom.com/snapchat-­‐open-­‐middle-­‐east-­‐office-­‐dubai-­‐november/	
  	
  
25
	
  http://english.alarabiya.net/en/media/digital/2016/05/28/Dubai-­‐plays-­‐host-­‐to-­‐Snapchat-­‐s-­‐first-­‐Middle-­‐East-­‐
party.html	
  	
  
26
	
  https://www.instagram.com/p/BA5LzMLNf_1/?taken-­‐by=rm	
  	
  
27
	
  http://news.arabnet.me/the-­‐present-­‐and-­‐future-­‐of-­‐online-­‐video-­‐advertising/	
  	
  
28
	
  http://www.tradearabia.com/news/MEDIA_314211.html	
  	
  
29
	
  http://www.tubefilter.com/2015/11/25/youtube-­‐offline-­‐viewing-­‐egypt-­‐middle-­‐east/	
  	
  
30
	
  https://thinkmarketingmagazine.com/youtube-­‐launches-­‐batala-­‐hub-­‐arab-­‐female-­‐creators/	
  	
  
31
	
  http://www.mideastmedia.org/survey/2016/chapter/online-­‐and-­‐social-­‐media/#s92	
  	
  
32
	
  http://www.bbc.co.uk/mediacentre/latestnews/2016/bbc-­‐media-­‐action-­‐refugee-­‐film	
  	
  
33
	
  http://www.arabyouthsurvey.com/en/home	
  	
  
34
	
  Damian	
  Radcliffe,	
  essay	
  on	
  “The	
  Age	
  of	
  Social,”	
  2016	
  Arab	
  Youth	
  Survey:	
  
http://www.arabyouthsurvey.com/en/home/testimonials/9	
  	
  
35
	
  http://www.arabyouthsurvey.com/en/home/testimonials/9	
  	
  
36
	
  http://batespangulf.com/71-­‐per-­‐cent-­‐of-­‐uae-­‐residents-­‐will-­‐take-­‐advice-­‐from-­‐social-­‐media-­‐influencers-­‐before-­‐
buying-­‐products/	
  	
  
 	
  
Social	
  Media	
  in	
  the	
  Middle	
  East:	
  The	
  Story	
  of	
  2016	
  	
  	
  	
  	
  	
  	
  	
  	
  Damian	
  Radcliffe
16	
  
16	
  16	
  
37
	
  http://www.arabianbusiness.com/sheep-­‐being-­‐sold-­‐on-­‐instagram-­‐in-­‐uae-­‐ahead-­‐of-­‐eid-­‐al-­‐adha-­‐
643783.html?platform=hootsuite	
  	
  
38
	
  http://saudigazette.com.sa/saudi-­‐arabia/snapchat-­‐uncovers-­‐drug-­‐smuggling/	
  	
  
39
	
  http://www.arabianbusiness.com/emirates-­‐says-­‐facebook-­‐page-­‐offering-­‐free-­‐first-­‐class-­‐flights-­‐is-­‐fake-­‐643748.html	
  	
  
40
	
  http://www.middleeasteye.net/columns/boycotts-­‐appeals-­‐petitions-­‐restore-­‐blocked-­‐voip-­‐calls-­‐morocco-­‐
1520817507	
  	
  
41
	
  http://www.arabianbusiness.com/google-­‐facebook-­‐quietly-­‐move-­‐toward-­‐automatic-­‐blocking-­‐of-­‐extremist-­‐videos-­‐
636529.html	
  	
  
42
	
  http://thenextweb.com/asia/2016/07/29/using-­‐a-­‐vpn-­‐to-­‐access-­‐blocked-­‐services-­‐in-­‐the-­‐uae-­‐can-­‐cost-­‐you-­‐545000/	
  	
  
43
	
  http://www.emirates247.com/news/emirates/dh500-­‐000-­‐fine-­‐if-­‐you-­‐use-­‐fraud-­‐ip-­‐in-­‐uae-­‐2016-­‐07-­‐22-­‐1.636441	
  	
  
44
	
  https://advox.globalvoices.org/2016/09/07/angered-­‐by-­‐mobile-­‐app-­‐censorship-­‐saudis-­‐ask-­‐whats-­‐the-­‐point-­‐of-­‐
having-­‐internet/	
  	
  
45
	
  https://www.middleeastmonitor.com/20161006-­‐houthis-­‐ban-­‐whatsapp-­‐in-­‐yemen/	
  	
  
46
	
  http://www.bbc.com/news/world-­‐europe-­‐36419723	
  	
  
47
	
  https://techcrunch.com/2016/07/15/facebook-­‐twitter-­‐and-­‐youtube-­‐blocked-­‐in-­‐turkey-­‐during-­‐reported-­‐coup-­‐
attempt/	
  	
  
48
	
  http://arstechnica.com/tech-­‐policy/2016/11/turkey-­‐throttles-­‐internet-­‐blocks-­‐youtube-­‐twitter-­‐whatsapp-­‐political-­‐
arrests/	
  	
  
49
	
  https://turkeyblocks.org/2016/08/21/social-­‐media-­‐blocked-­‐turkey-­‐following-­‐gaziantep-­‐blast/	
  	
  
50
	
  http://www.aljazeera.com/news/2016/08/injured-­‐blast-­‐hits-­‐wedding-­‐hall-­‐gaziantep-­‐160820204150494.html	
  	
  
51
	
  http://www.israelnationalnews.com/News/News.aspx/209341	
  	
  
52
	
  http://www.wam.ae/en/news/emirates/1395292225022.html	
  	
  
53
	
  http://www.mideastmedia.org/survey/2016/chapter/online-­‐and-­‐social-­‐media/#s90	
  	
  
54
	
  Image:	
  http://www.mideastmedia.org/survey/2016/uploads/image/online/sm-­‐10.png

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Social Media in the Middle East: 2016 round-up

  • 1.       Social  Media  in  the  Middle  East:  The  Story  of  2016     Top  trends  and  data  from  the  past  12  months                   Damian  Radcliffe   December  2016
  • 2.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 2   2  2   Table  of  Contents     Introduction  and  Market  Context  ........................................................................................  3   1.   WhatsApp  ....................................................................................................................  4   2.   Facebook  .....................................................................................................................  5   3.   Instagram  .....................................................................................................................  6   4.   Twitter  .........................................................................................................................  7   5.   Snapchat  ......................................................................................................................  8   6.   Video  Content  ..............................................................................................................  9   7.     Youth  News  Habits  ......................................................................................................  10   8.      eCommerce  ................................................................................................................  11   9.     Service  Outages,  Blocks  and  Closures  ..........................................................................  12   10.    Privacy  and  Freedom  of  Expression  .............................................................................  13   Further  Reading  .................................................................................................................  14   Endnotes  ............................................................................................................................  15     About  the  Author     Damian  Radcliffe  is  the  Carolyn  S.  Chambers  Professor  in  Journalism  at  the  University  of  Oregon,  a  Fellow   of  the  Tow  Center  for  Digital  Journalism  at  Columbia  University,  an  Honorary  Research  Fellow  at  Cardiff   University’s  School  of  Journalism,  Media,  and  Culture  Studies,  and  a  Fellow  of  the  Royal  Society  for  the   Encouragement  of  Arts,  Manufacturers,  and  Commerce.       His  journalistic  and  research  work  focuses  on  digital  trends,  social  media,  technology,  the  business  of  media   and  the  evolution  of  journalism.  Over  the  past  two  decades  he  has  worked  in  the  UK,  Middle  East  and  USA.       Damian  has  written  for  a  range  of  outlets  about  digital  developments  in  the  Middle  East,  including:     ASDA’A  Burson-­‐Marsteller,  BBC  Academy/BBC  College  of  Journalism,  The  Conversation,  Georgetown  University   in  Qatar,  The  Huffington  Post,  TheMediaBriefing,  MediaShift,  Northwestern  University  in  Qatar,  Reuters   Institute  for  the  Study  of  Journalism  at  Oxford  University,  Your  Middle  East  and  others.     He  writes  a  monthly  column  on  tech,  IT  and  telecoms  in  the  Middle  East  for  CBS  Interactive  /  ZDNet.     As  a  speaker  on  Middle  East  matters,  Damian  has  participated  as  a  trainer,  keynote,  panelist  and   conference  chair,  at  events  in  locations  such  as  Dubai,  Doha,  Istanbul,  London  and  Washington  D.C.     You  can  view  Damian’s  writing  and  research  portfolio  at:  www.damianradcliffe.com  and  he  tweets   @damianradcliffe.  You  can  contact  him  through  those  channels  or  via  email  at:  damianr@uoregon.edu1    
  • 3.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 3   3  3   Introduction  and  Market  Context       This  report  is  the  fifth  in  a  series  of  annual  reports  designed  to  capture  key  developments  and  data  related   to  usage  of  social  media  in  the  Middle  East.       The  past  year  has  seen  the  continued  growth  of  visual-­‐led  social  networks,  especially  in  the  more  affluent   Gulf  region.2  Meanwhile,  the  discernible  growth  in  mobile  social  users  (+66%  notes  the  creative  agency  We   Are  Social)  emphasizes  the  increasing  primacy  of  the  mobile  social  experience.       For  many  users,  mobile  is  the  only  way  that  they  interact  with  social  networks.  Mobile  platforms,  for   millions  in  the  region,  will  also  offer  their  first  online  experience.  Recognizing  this,  companies  like  Facebook   have  launched  Facebook  Lite,  an  Android  app  targeting  users  on  slow  networks  (and  with  small  data  plans).   Their  Free  Basics  program  allows  customers  on  the  Zain  network  in  Jordan  and  AsiaCell,  Korek  and  Zain  in   Iraq  avoid  data  charges  when  using  Facebook  on  their  mobile  devices.3  Will  other  providers  follow  suit?       Yet,  for  all  the  positives,  the  social  experience  in  some  parts  of  the  region  remains  beset  with  challenges.   Networks  and  services  can  be  blocked  –  both  temporarily  and  permanently  –  and  issues  around  freedom  of   expression  persist.  These  dimensions,  alongside  growth  stories  and  statistics,  are  explored  in  this  round-­‐up.       Damian  Radcliffe,  December  2016       Figure  1:  Digital  Growth  in  MENA,  via  We  Are  Social4
  • 4.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 4   4  4   1.            WhatsApp           •   WhatsApp,  remains  the  most  popular  direct  messaging  service  in  the  region,  especially  with   older  audiences,  according  to  data  from  Northwestern  University  in  Qatar.5       •   93%  of  WhatsApp  users,  in  the  six  nations  studied  by  Northwestern,  are  daily  users  of  the  app.6       •   Across  the  16  countries  covered  by  the  Arab  Youth  Survey,  62%  of  young  Arabs  (those  aged  18-­‐24)   use  WhatsApp  on  a  daily  basis  (ahead  of  Facebook  at  55%).7       •   Reuters  reported  that  the  Dubai  based  billionaire  Mohamed  Alabbar  is  planning  to  launch  a   regional  rival  to  WhatsApp  designed  for  an  Arabic-­‐speaking  audience.8       •   The  messaging  service  was  reported  to  be  a  key  communication  tool  for  those  involved  in  the   foiled  coup  in  Turkey  earlier  this  year.9      Figure  2:  Usage  of  major  messaging  apps  in  six  select  countries,  Northwestern  University  in  Qatar  
  • 5.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 5   5  5   2.                    Facebook       •   Across  the  region  Facebook  has  136  million  monthly  users.  93%  access  Facebook  on  mobile.     The  number  of  active  monthly  users  has  tripled  since  2012.10     •   Northwestern  University  in  Qatar  found  that  amongst  Arab  nationals,  “Facebook  users  in  the   region  report  a  median  of  160  friends…  The  median  number  of  Facebook  friends  ranges  from  the   highest  in  Tunisia  to  the  lowest  in  Saudi  Arabia  (332  vs.  60).”         •   Age  also  plays  a  role  in  determining  your  number  of  Facebook  friends.  Users  aged  18-­‐24  typically   have  230  friends,  whilst  Facebookers  over  45  tend  to  have  around  80  friends  on  the  network.11     •   Tunisia  is  among  the  first  countries  to  benefit  from  the  roll-­‐out  of  Facebook’s  Messenger  Lite.12   The  app,  which  is  under  10MB  in  size,  "offers  the  core  features  of  Messenger  for  markets  with   slower-­‐than-­‐average  internet  speeds  and  a  prevalence  of  basic  Android  smartphones."  More  than   1  billion  people  around  the  world  use  Facebook  Messenger  each  month.13   14   Figure  3:  Average  number  of  declared  Facebook  friends  (Arab  nationals  only),  in  Egypt,  Lebanon,  Qatar,   Saudi  Arabia,  Tunisia  and  UAE.  Northwestern  University  in  Qatar    
  • 6.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 6   6  6   3.                    Instagram   •   Instagram  has  overtaken  Twitter  in  the  region  according  to  a  survey  of  internet  users  (nationals   only)  in  Egypt,  Lebanon,  Saudi  Arabia,  Tunisia  and  UAE.15     •   Data  published  by  Northwestern  University  in  Qatar,  shows  that  use  of  Instagram  in  these  markets   increased  by  24%  between  2013  and  2016.  The  number  of  Twitter  users  fell  by  17%  in  this  time,   including  a  12%  drop  in  the  past  year.       •   Instagram  usage  has  grown  from  38%  of  Internet  users  across  UAE  in  2014  to  60%  in  2016.   Usage  in  Saudi  Arabia  has  jumped  from  57%  in  2014  to  82%  in  2016.  The  global  average  is  42%   (2016)  up  from  24%  two  years  ago,  according  to  the  Connected  Life  study  published  by  the   research  agency  Kantar  TNS.16     •   Netflix  invited  applications  for  photographers  (“Grammasters”)  in  the  Middle  East  and  Europe   to  take  pictures  of  iconic  film  and  TV  locations  using  the  app.17  The  two-­‐week  gig  paid  $4,000.18     Figure  4:  Nationals  usage  (internet  users  only)  of  Facebook,  Twitter  and  Instagram,  2013-­‐‑16,  in  Egypt,   Lebanon,  Qatar,  Saudi  Arabia,  Tunisia  and  UAE.  Northwestern  University  in  Qatar      
  • 7.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 7   7  7   4.                    Twitter     •   The  Guardian  reported  at  the  start  of  the  year  that  Twitter  had  deleted  more  than  125,000   accounts  linked  to  ISIS  terrorists  since  mid-­‐2015.19       “We  condemn  the  use  of  Twitter  to  promote  violent  terrorism.”  Twitter  said  in  a  statement  on  5   February.  “This  type  of  behavior,  or  any  violent  threats,  is  not  permitted  on  our  service.”     •   Northwestern  University  in  Qatar  reported  that  the  number  of  active  Twitter  users  in  the  region   had  dropped  substantially  (12%  in  the  past  year).  But  the  micro-­‐blogging  network  remains  –  by  a   considerable  margin  –  the  leading  platform  for  Arab  nationals  to  find  news  on  social  media.20     •   In  June,  Algerian  authorities  temporarily  blocked  access  to  Twitter,  Facebook,  and  other  social   media  sites  in  a  bid  to  prevent  people  posting  high  school  exam  papers  online.21       Figure  5:  Most  popular  activities  on  social  networks.  Nationals  usage  (internet  users  only)  of  Facebook,  Twitter  and   Instagram,  2013-­‐‑16,  in  Egypt,  Lebanon,  Qatar,  Saudi  Arabia,  Tunisia  and  UAE.  Northwestern  University  in  Qatar  
  • 8.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 8   8  8   5.                    Snapchat       •   In  Saudi  Arabia  and  UAE  usage  of  Snapchat  has  tripled  in  two  years  amongst  internet  users,   noted  Kantar  TNS’  Connected  Life  study.       •   Usage  in  Saudi  Arabia  grew  from  24%  -­‐  74%  during  2014-­‐16.  In  UAE,  it  increased  from  15%  -­‐  53%   of  internet  users  during  the  same  period.  This  compares  with  a  global  average  of  12%  -­‐  23%.22     •   Snapchat  hosted  their  first  ever  regional  event  at  Dubai  Ice  Rink  on  27th  May,  supported  by   Platinum  Records,  MBC  and  others.  It  featured  Snapchat  stars  and  musicians  from  the  region.   Figure  6:  Al  Arabiya  presenters  Omar  al-­‐‑Nashwan  and  Mahira  Abdelaziz  with  Palestinian  singer  Mohammed  Assaf   (Center,  left)  and  Moroccan  singer  Abdel  Fattah  Abdel  Fattah  Grini.  (Courtesy:  Platinum  Records)23   •   The  ephemeral  social  network  announced  plans  to  open  a  field  office  in  Dubai  towards  the  end   of  the  year.24  This  would  be  their  first  office  in  the  region.     •   Saeed  Al  Remeithi  at  32-­‐years-­‐old,  is  the  UAE  Federal  National  Council's  youngest  member.  Al   Arabiya  English  quoted  him  explaining  how  he  was  “one  of  the  only  candidates  to  talk  to  our   voters  exclusively  on  Snapchat,  from  the  moment  I  registered  my  candidacy  to  the  ballot  box.”25       Figure  7:  Saeed  Al  Remeithi’s  Snapchat  account,  as  captured  on  his  Instagram  page:   26  
  • 9.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 9   9  9   6.    Video  Content     ‘People  are  watching  and  enjoying  a  lot  more  video  on  many  different  platforms  but   particularly  in  mobile  and  we  know  that  as  much  as  25%  of  mobile  time  will  be  video   within  the  next  couple  of  years.’    Ian  Manning,  Head  of  Agencies,  Facebook  MENA.27     •   In  September,  YouTube  launched  a  new  hub  called  Mosalsalat.  Featuring  more  than  500  iconic  Arabic   television  series,  it  offers  over  7,000  hours  of  content,  produced  in  the  region.  The  hub  contains   material  dating  back  to  1962,  searchable  by  genre  and  country  of  origin.28     •   The  network  created  an  offline  viewing  mode  on  the  YouTube  mobile  app  for  users  in  Egypt,  Jordan,   Libya,  Yemen,  and  Algeria.29     •   Meanwhile  in  October,  YouTube  launched  Batala  (youtube.com/batala)  a  hub  for  female  creators   from  MENA,  featuring  more  than  100  female  creators  and  over  1,000  videos.30     •   Comedy,  news,  and  music  are  MENA’s  favorite  online  video  genres  Northwestern  University  found.31     •   BBC  Media  Action  produced  a  mobile-­‐first  video  designed  to  help  the  viewer  experience  “the   confusion  and  fear  facing  refugees  making  a  perilous  journey  by  boat.”32        “In  times  of  crisis,  we  know  that  information  can  be  as  important  as  food,  water   and  shelter.  Yet  in  this  digital  age,  many  refugees  travelling  through  unfamiliar   territory  lack  reliable  information  to  stay  safe  and  survive.  Whether  it  is  following   conflict,  flood  or  famine,  this  film  shows  communication  is  essential  in  any   humanitarian  crisis.”  Alexandra  Buccianti,  BBC  Media  Action    
  • 10.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 10   10  10   7.     Youth  News  Habits       •   As  charted  by  the  annual33  Arab  Youth  Survey,  the  media  and  news  consumption  habits  of  this   demographic  are  also  continuing  to  change  and  evolve  at  a  rapid  pace.34     -­‐   63%  of  Arab  youth  claim  they  get  their  news  from  television,  down  from  79%  in  2011.       -­‐   More  than  half  (52%)  of  Arab  youth  share  stories  with  their  friends  on  Facebook,  up  11%  in   the  past  year,  mirroring  the  “social  sharing”  and  “social  news”  trends  in  other  markets.     -­‐   Only  17%  of  young  Arabs  aged  18-­‐24  use  newspapers  as  a  source  for  news;  on  a  par  with   radio  and  some  way  behind  family  and  friends  (30%),  social  media  (32%),  online  news   channels  (45%  cent)  and  television  (63%).  In  2011,  nearly  two-­‐thirds  of  Arab  youth  (62%)   claimed  that  they  used  newspapers  as  part  of  their  news  media  consumption.       “Whichever  way  you  look  at  it,  this  decline  –  from  62  %to  17%  in  just  five   years  –  represents  a  phenomenal  loss  of  [newspaper]  audience.”   Damian  Radcliffe,  essay  on  “The  Age  of  Social,”  2016  Arab  Youth  Survey 35     Figure  8:  How  young  Arabs  get  their  news,  Arab  Youth  Study
  • 11.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 11   11  11   8.      eCommerce   •   The  power  of  social  media  influencers  –  especially  in  the  areas  of  Food,  Fashion  &  Beauty  –  continues   to  grow  in  the  region.  A  study  produced  by  YouGov  for  BPG  Cohn  &  Wolfe,  revealed  71%  of  UAE   residents  will  take  advice  from  Social  Media  Influencers  before  buying  a  product.36       •   Facebook  continues  to  be  the  most  popular  channel  to  follow  influencers  across  these  areas.   Figure  9:  Why  people  in  UAE  follow  different  influencers  online   •   Ahead  of  Eid  Al  Adha,  Arabian  Business  reported  that  sheep  were  being  sold  on  Instagram,  noting:   “Traders  say  [the]  photo-­‐sharing  app  is  an  easy  way  to  display  the  sheep.”37       •   In  May  the  Saudi  Gazette  reported  that  a  very  different  type  of  online  sales  activity  had  been  spotted   online  in  the  Saudi  capital  of  Riyadh.  The  General  Directorate  of  Narcotics  Control  apprehended  five   suspects  who  were  selling  drugs  through  Snapchat.38     •   A  fake  Facebook  page  offering  free  first  class  flights  with  Emirates,  emerged  online  during  August.39   The  page  now  appears  to  have  been  removed.      
  • 12.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 12   12  12   9.     Service  Outages,  Blocks  and  Closures   •   The  past  year  has  seen  a  myriad  of  issues  across  the  region  with  social  networks  being  closed  or   blocked.  Here  are  some  examples:       o   In  Morocco,  Maroc  Telecom,  Meditel  and  Inwi,  blocked  access  to  services  which  allow   users  to  make  free  calls  through  an  internet  connection.  Skype,  Viber,  Tango,  WhatsApp   and  Facebook  Messenger,  were  among  the  services  affected,  Middle  East  Eye  noted  at   the  start  of  the  year.  “Morocco’s  Telecommunications  Regulatory  National  Agency  (ANRT),   which  was  behind  the  ban,  justified  its  decision  by  stating  that  none  of  the  services   providing  voice  over  IP  (VoIP)  or  other  "free  internet  calls"  had  the  required  licenses.”40       o   YouTube  and  Facebook  “have  quietly  started  using  automation  to  remove  extremist   content  from  their  sites,”  Reuters  reported  over  the  summer.41       o   In  July,  UAE  issued  a  new  law  banning  the  use  of  VPNs.42  These  tools  are  used  by  expats  to   access  streaming  TV  services  (like  Netflix)  as  well  as  VoIP  services  like  Skype.43     o   Saudi  Arabia  added  calls  from  the  app  Line  to  its  list  of  blocked  services  this  September.44       o   In  October,  Houthis  banned  usage  of  WhatsApp  in  Yemen,  Middle  East  Monitor  stated.45       Figure  10:  Apps  blocked  in  Saudi  Arabia.     Figure  11:  Fines  in  UAE  akin  to  $136000  –  544,000. UAE  Federal  Law  No.  12/2016   amending  Federal  Law  No.  5/2012   on  combating  information   technology  crimes.   “Whoever  uses  a  fraudulent   computer  network  protocol  address   (IP  address)  by  using  a  false  address   or  a  third-­‐party  address  by  any  other   means  for  the  purpose  of   committing  a  crime  or  preventing  its   discovery,  shall  be  punished  by   temporary  imprisonment  and  a  fine   of  no  less  than  Dh500,000  and  not   exceeding  Dh2,000,000,  or  either  of   these  two  penalties.”  
  • 13.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 13   13  13   10.     Privacy  and  Freedom  of  Expression   •   In  May,  a  Turkish  court  convicted  Merve  Buyuksarac,  a  former  Miss  Turkey,  of  insulting  President   Erdogan  online.  She  received  a  14-­‐month  suspended  prison  sentence.  The  BBC  noted  that  this   followed  sharing  a  satirical  poem  on  her  Instagram  account  in  2014.46     •   Turkey  also  blocked  access  to  social  networks  at  various  points  over  the  year.  In  July,  Facebook,   Twitter  and  YouTube  were  blocked  in  Turkey  during  reported  coup  attempt.47  In  November  it  was   reported  that  Twitter,  Facebook,  WhatsApp,  and  YouTube  were  being  blocked  following  the  arrests   of  “at  least  11  pro-­‐Kurdish  politicians.”  48  The  TurkeyBlocks  monitoring  network  also  reported49   that  Facebook,  Twitter,  YouTube  and  a  partial  block  of  Instagram  was  in  place  after  a  bomb  attack   in  Gaziantep.  The  blast  killed  over  50  people.50  Networks  were  also  blocked  following  an  attack  on   Ankara  in  March.51     •   A  Gulf  national  was  sentenced  to  three  years  in  prison  and  fined  AED50,000  (to  then  be  deported   after  serving  this  jail  term)  after  ridiculing  Emirati  martyrs  in  Yemen,  “describing  them  as  'cowards'   on  WhatsApp,”  the  state  news  agency  WAM  said.52     •   Research  from  Northwestern  University  in  Qatar  found:  “Nearly  seven  in  10  national  internet   users  say  they  changed  how  they  use  social  media  due  to  privacy  concerns,  with  proportions   ranging  from  89%  of  Saudis  and  75%  of  Egyptians  to  46%  of  Qataris”.5354     Figure  12:  Impact  of  privacy  concerns  on  online  habits  of  Arab  Nationals.  Northwestern  University  in  Qatar
  • 14.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 14   14  14   Further  Reading   Selected  research  recommendations:     •   We  Are  Social:  Digital  in  2016  (Jan  2016)   •   Arab  Youth  Survey  2016:  Presentation,    White  Paper,  Top  10  Findings    (April  2016)   •   Northwestern  University  in  Qatar:  Media  Use  in  the  Middle  East,  2016  (May  2016)   •   Pew  Research  Center:  Global  Technology  Report  (February  2016)       Previous  reports     •   Damian  Radcliffe:  Social  Media  in  the  Middle  East:  The  Story  of  2015  (January  2016)   (also  available  on  Scribd,  SlideShare  and  Academia.edu,  +  the  UNESCO  Media  Literacy  Portal)     •   Damian  Radcliffe:  Social  Media  in  the  Middle  East:  The  Story  of  2014  (January  2015)   (also  available  on  Scribd,  SlideShare  and  Academia.edu)     Please  also  see  previous  annual  round-­‐ups  produced  when  I  worked  for  Qatar’s  Ministry  of  Information  and   Communications  Technology  (ictQATAR):     •   Social  Media  in  the  Middle  East:  The  Story  of  2013  (English,  Arabic)     •   Social  Media  in  the  MENA  –  2012  Review  (English,  Arabic)           Social  Media  in  the  Middle  East:  The  Story  of  2016  by  Damian  Radcliffe  is  licensed  under    a  Creative  Commons  Attribution-­‐NonCommercial-­‐ShareAlike  4.0  International  License.          
  • 15.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 15   15  15   Endnotes   1  Cover  image:  https://static.pexels.com/photos/6335/man-­‐coffee-­‐cup-­‐pen-­‐large.jpg       2  http://www.qatar.northwestern.edu/news/articles/2016/05-­‐mideastmedia.html     3  http://www.forbesmiddleeast.com/en/news/read/2016/with-­‐a-­‐little-­‐help-­‐from-­‐facebook/articleid/11086#     4  http://www.slideshare.net/wearesocialsg/digital-­‐in-­‐2016/19-­‐ wearesocialsg_19JAN2016GROWTH_IN_THENUMBER_OF     5  https://alexofarabia.com/2016/07/10/out-­‐with-­‐the-­‐old-­‐social-­‐media-­‐in-­‐with-­‐the-­‐new-­‐twitter-­‐facebook-­‐supposedly-­‐ declining-­‐snapchat-­‐and-­‐whatsapp-­‐on-­‐the-­‐rise-­‐across-­‐mena/     6  http://www.mideastmedia.org/survey/2016/chapter/online-­‐and-­‐social-­‐media/#s88     7  http://www.arabyouthsurvey.com/en/home   8  http://www.reuters.com/article/us-­‐emirates-­‐tech-­‐alabbar-­‐idUSKCN12Q19C     9  http://www.middleeasteye.net/news/breaking-­‐al-­‐jazeera-­‐obtain-­‐copies-­‐messages-­‐sent-­‐between-­‐coup-­‐plotters-­‐ 2058035230  -­‐  see  more  at  https://www.bellingcat.com/news/mena/2016/07/24/the-­‐turkey-­‐coup-­‐through-­‐the-­‐eyes-­‐ of-­‐its-­‐plotters/       10  http://www.forbesmiddleeast.com/en/news/read/2016/with-­‐a-­‐little-­‐help-­‐from-­‐facebook/articleid/11086#     11  http://www.mideastmedia.org/survey/2016/chapter/online-­‐and-­‐social-­‐media/#s88     12  http://www.developingtelecoms.com/tech/apps-­‐content-­‐ott/6743-­‐facebook-­‐deploying-­‐messenger-­‐lite-­‐in-­‐kenya-­‐ malaysia-­‐sri-­‐lanka-­‐tunisia-­‐and-­‐venezuela.html     13  https://newsroom.fb.com/news/2016/10/empowering-­‐the-­‐world-­‐to-­‐stay-­‐connected-­‐introducing-­‐messenger-­‐lite/     14  http://www.mideastmedia.org/survey/2016/uploads/image/online/sm-­‐16.png     15  http://www.qatar.northwestern.edu/news/articles/2016/05-­‐mideastmedia.html     16  http://www.thenational.ae/business/technology/uae-­‐use-­‐of-­‐instagram-­‐and-­‐snapchat-­‐rockets-­‐ahead-­‐of-­‐global-­‐ average     17  http://grammasters.netflix.com/     18  http://www.businessinsider.com/netflix-­‐grammaster-­‐job-­‐will-­‐get-­‐paid-­‐4000-­‐to-­‐instagram-­‐016-­‐2     19  https://www.theguardian.com/technology/2016/feb/05/twitter-­‐deletes-­‐isis-­‐accounts-­‐terrorism-­‐online     20  http://www.mideastmedia.org/survey/2016/chapter/online-­‐and-­‐social-­‐media/#s88     21  http://www.arabianbusiness.com/algeria-­‐blocks-­‐facebook-­‐twitter-­‐stop-­‐exam-­‐cheats-­‐635821.html     22  http://www.thenational.ae/business/technology/uae-­‐use-­‐of-­‐instagram-­‐and-­‐snapchat-­‐rockets-­‐ahead-­‐of-­‐global-­‐ average     23  http://english.alarabiya.net/en/media/digital/2016/05/28/Dubai-­‐plays-­‐host-­‐to-­‐Snapchat-­‐s-­‐first-­‐Middle-­‐East-­‐ party.html     24  http://adigitalboom.com/snapchat-­‐open-­‐middle-­‐east-­‐office-­‐dubai-­‐november/     25  http://english.alarabiya.net/en/media/digital/2016/05/28/Dubai-­‐plays-­‐host-­‐to-­‐Snapchat-­‐s-­‐first-­‐Middle-­‐East-­‐ party.html     26  https://www.instagram.com/p/BA5LzMLNf_1/?taken-­‐by=rm     27  http://news.arabnet.me/the-­‐present-­‐and-­‐future-­‐of-­‐online-­‐video-­‐advertising/     28  http://www.tradearabia.com/news/MEDIA_314211.html     29  http://www.tubefilter.com/2015/11/25/youtube-­‐offline-­‐viewing-­‐egypt-­‐middle-­‐east/     30  https://thinkmarketingmagazine.com/youtube-­‐launches-­‐batala-­‐hub-­‐arab-­‐female-­‐creators/     31  http://www.mideastmedia.org/survey/2016/chapter/online-­‐and-­‐social-­‐media/#s92     32  http://www.bbc.co.uk/mediacentre/latestnews/2016/bbc-­‐media-­‐action-­‐refugee-­‐film     33  http://www.arabyouthsurvey.com/en/home     34  Damian  Radcliffe,  essay  on  “The  Age  of  Social,”  2016  Arab  Youth  Survey:   http://www.arabyouthsurvey.com/en/home/testimonials/9     35  http://www.arabyouthsurvey.com/en/home/testimonials/9     36  http://batespangulf.com/71-­‐per-­‐cent-­‐of-­‐uae-­‐residents-­‐will-­‐take-­‐advice-­‐from-­‐social-­‐media-­‐influencers-­‐before-­‐ buying-­‐products/    
  • 16.     Social  Media  in  the  Middle  East:  The  Story  of  2016                  Damian  Radcliffe 16   16  16   37  http://www.arabianbusiness.com/sheep-­‐being-­‐sold-­‐on-­‐instagram-­‐in-­‐uae-­‐ahead-­‐of-­‐eid-­‐al-­‐adha-­‐ 643783.html?platform=hootsuite     38  http://saudigazette.com.sa/saudi-­‐arabia/snapchat-­‐uncovers-­‐drug-­‐smuggling/     39  http://www.arabianbusiness.com/emirates-­‐says-­‐facebook-­‐page-­‐offering-­‐free-­‐first-­‐class-­‐flights-­‐is-­‐fake-­‐643748.html     40  http://www.middleeasteye.net/columns/boycotts-­‐appeals-­‐petitions-­‐restore-­‐blocked-­‐voip-­‐calls-­‐morocco-­‐ 1520817507     41  http://www.arabianbusiness.com/google-­‐facebook-­‐quietly-­‐move-­‐toward-­‐automatic-­‐blocking-­‐of-­‐extremist-­‐videos-­‐ 636529.html     42  http://thenextweb.com/asia/2016/07/29/using-­‐a-­‐vpn-­‐to-­‐access-­‐blocked-­‐services-­‐in-­‐the-­‐uae-­‐can-­‐cost-­‐you-­‐545000/     43  http://www.emirates247.com/news/emirates/dh500-­‐000-­‐fine-­‐if-­‐you-­‐use-­‐fraud-­‐ip-­‐in-­‐uae-­‐2016-­‐07-­‐22-­‐1.636441     44  https://advox.globalvoices.org/2016/09/07/angered-­‐by-­‐mobile-­‐app-­‐censorship-­‐saudis-­‐ask-­‐whats-­‐the-­‐point-­‐of-­‐ having-­‐internet/     45  https://www.middleeastmonitor.com/20161006-­‐houthis-­‐ban-­‐whatsapp-­‐in-­‐yemen/     46  http://www.bbc.com/news/world-­‐europe-­‐36419723     47  https://techcrunch.com/2016/07/15/facebook-­‐twitter-­‐and-­‐youtube-­‐blocked-­‐in-­‐turkey-­‐during-­‐reported-­‐coup-­‐ attempt/     48  http://arstechnica.com/tech-­‐policy/2016/11/turkey-­‐throttles-­‐internet-­‐blocks-­‐youtube-­‐twitter-­‐whatsapp-­‐political-­‐ arrests/     49  https://turkeyblocks.org/2016/08/21/social-­‐media-­‐blocked-­‐turkey-­‐following-­‐gaziantep-­‐blast/     50  http://www.aljazeera.com/news/2016/08/injured-­‐blast-­‐hits-­‐wedding-­‐hall-­‐gaziantep-­‐160820204150494.html     51  http://www.israelnationalnews.com/News/News.aspx/209341     52  http://www.wam.ae/en/news/emirates/1395292225022.html     53  http://www.mideastmedia.org/survey/2016/chapter/online-­‐and-­‐social-­‐media/#s90     54  Image:  http://www.mideastmedia.org/survey/2016/uploads/image/online/sm-­‐10.png