Slides for my Social Media for Journalists class, Fall 2022, at the University of Oregon.

1. Instagram Stories
Social Media for Journalists
- 10 x tips for success
Damian Radcliffe
October 2022

2. Tip 1:
Think Structure
Have a beginning and a clear end
• Establishing shot (what/where, possibly why)
• Clear ending (call to action, link to more etc.)

3. Tip 2:
Plan (if you can)
• Map it out in advance
• Consider creating offline then uploading

4. Tip 3: Unleash your inner designer
Consistency
Font (size, style)
Possible template (e.g. NYT News vs. Non-News)
Usability
Clean design (Avoid overlapping images, TOO MUCH
TEXT)
Not too busy (Less is more)

5. Tip 4:
Keep it moving
• Pacey
• Mix of images/video
• Boomerangs
• + Other tools (GIFS, Polls, Music etc.)

6. Tip 5:
Don’t forget the
basics
• Hashtags
• @people/places
• Capture more than you think you will
need…

7. Tip 6: Make it ”sound agnostic”

8. Tip 7:
Use Templates
• Canva
• Mojo app
• In Shot
• + others (including IG’s own templates)

9. Tip 8: Curate
• Highlights
• Grid
• Reels

10. Tip 9: Practice
• Get hands on with apps
• Experiment
• Have fun!

11. Tip 10:
Consume Critically
• Other journalists
• Brands
• Influencers

12. Good luck!