Make from your it department a competitive differentiator for your business

@mRcSqZd
Consulting IT Specialist
Latin America Advanced Technical Sales
Make from your IT department a
competitive differentiator for your
business

© 2014 IBM Corporation2
Harnessing 2015 IT trends for competitive
advantage
 Cognitive Computing
 Deep Learning
 SVPA
 “It’s like Uber for ___”
 Sharing Economy
 Algorithms
 Accountability systems for algorithms
 Data Privacy
 Digital consent
 Block Chain Technology
 IoT
 Wearables
Source: The Tech Trends You Can’t Ignore in 2015https://hbr.org/2015/01/the-tech-trends-you-cant-ignore-in-2015

How to relate the 2015 IT trends for competitive
advantage back to your business
 Which of our customer segments does this trend address?
 How are our competitors/related agencies harnessing these trends (or falling
to do so)?
 How are non-competitors applying these trends
 Will this trend create new competitors for us?
 Where does this trend create potential new partners or collaborators for us?
 How does this trend impact our industry and all of its parts?
 Who are the drivers of change in these trend? Which companies, founders,
startups?
 How will the wants, needs and expectations of our customers change as a
result of this trend?
 How does this trend inspire us?
 How does this trend help us think about innovation?

The three IT infrastructure shifts
Cloud deployment
has grown 92% since 20124
In 2014 alone,
digitized data grew
by 50%
to 6 trillion terabytes1
Worldwide purchases over
mobile devices are expected
to exceed $1 trillion
by 20172
In January 2014, for the first time,
Americans used their smart
phone and tablet
applications more than their PCs
to access the internet3
Data is the new basis of competitive
advantage.
Cloud is the path to new business
models.
A systematic approach to engagement is now required.

YESTERDAY | TODAY | EMERGENT
CORE SYSTEMS CONTROLLED SOLELY BY IT
Mission Critical
Systems

LEADERS ACROSS THE ENTERPRISE DRIVING DISCRETE, DISPARATE INNOVATION
Innovative Core
Operations
Mobile
Social
Security
Big Data
&
Analytics
Cloud

INTEGRATED SYSTEMS FOR ENTERPRISE INNOVATION
Enabled by Cloud
Pervasive Security
Intelligence
Systems of
Insight
Systems of
Record
Systems of
Engagement

True enterprise innovation
5 Enabled by Cloud
6 Pervasive Security
Intelligence
Systems of
Insight
Systems of
Record
Systems of
Engagement
1. Customer shops via the retailer mobile app.
2. Transaction is processed for in-store pickup, at the promised time.
3. Analytics mine the customer’s history to determine best additional promotions.
4. Offers delivered to customer’s mobile device for use in store.
5. The necessary mobile and analytics technology run on a hybrid cloud environment.
6. The multiple points of access used throughout this transaction are secured.
1
2
3 4

CIOs are focused on repositioning IT at a more
strategic level within the enterprise…
2009 2011 2013 3 to 5 years
Critical enabler of business/enterprise vision
Facilitation of organizational process efficiency
Provider of industry-specific solutions
Support for basic IT services and operations
...although progress may not be as fast as they would like
Source: IBM Institute for Business Value, Moving from the back office to the front lines – CIO Insights from the Global C-Suite Study_2013, Question CIO1–What areas consume the most attention and
priority from IT in support of the enterprise?

... because.

What about YOU?
11 1111
To what extent are your infrastructure choices determined by line of business
requirements?
¿In what ways can your organization use IT infrastructure as a tool to achieve
competitive differentiation in the marketplace? What examples show that this is
already happening to some degree?
To what extent is your IT infrastructure equipped to handle new workloads
associated with mobile, social and analytic applications?
How will you prepare your existing IT infrastructure to address emerging security
issues and disaster recovery scenarios?
What is your organization’s strategy for incorporating various forms of cloud
technology (for example, private, hybrid, public) into the larger, existing IT
infrastructure? What challenges has this posed for the IT organization?

IBM Systems
Combining the
strengths of IBM
middleware and IBM
hardware to create a
resilient, modern
enterprise
infrastructure

z13 – Designed for data and
transaction serving for the
mobile generation
56000 transactions per
second
Up to 36% faster
response time, 61%
better throughput
and 17% lower cost
per transaction than
distributed
alternatives

Deliver insights up to
17 X faster and with
13 X better price /
performance than the
closest competitor
z13 – Designed for integrating
transactions and analytics
for insight at the point of impact
Your competition is the last best
experience you client had

Deliver superior cloud
services up to 32%
lower cost than x86
and 60% lower cost
than public cloud
z13 – Designed for efficient
and trusted cloud services
to transform the economics of IT
Architecture that changes
around the need of the business

Power Systems with POWER8 are built with
open innovation to put data to work across the
enterprise
16 1616
Designed for
big data
First server processor generation optimized for big
data & analytics with POWER8 innovative design
Open innovation
platform
Delivering the world’s first open server ecosystem
revolutionizing the way IT is developed &
delivered
Superior cloud
economics
Superior cloud price/performance advantages &
security to move data-centric applications to the
cloud
Power Systems are enhanced with new capabilities so clients are better
equipped for Cloud, Analytics & Mobile workloads as well as handling
complex, mission critical applications with confidence.

Power Systems designed for Big Data: Big
Memory for Big Data
Speed access to
data with larger
in-memory
databases and
consolidate more
applications with
2TB of installed
memory in Scale-
out Systems
Support the bigger data
demands and consolidate
large databases of complex
mission critical applications
securely with 16TB of
memory on new Power
Enterprise Systems

Power Systems designed for Big Data
24X infrastructure
consolidation savings
vs. x86 for in-memory
data
18
3Xless storage
infrastructure for
Hadoop deployments
vs typical x862
IBM Data Engine for Analytics
designed to help clients speed up
insights on massive amounts of data
IBM Solution for Flash
Optimized NoSQL
allows clients to crunch data faster and
shrink data center footprints

The OpenPOWER Foundation creates a pipeline
of continuous innovation and extends POWER8
capabilities
Open Source “is not an act of altruism: it is a business decision”
Bryan Cantrill, Chief Technology Officer at Joyent.
+ Sales, without cold calls, without loss of margin
+ Marketing, without advertisements
+ Talent: farm system

Power Systems designed for superior cloud
economics: simplified virtualization & cloud
management
Power Systems deliver simplified cloud
management with OpenStack for public,
private and hybrid cloud
Handle the peaks and valleys of workload
demands with dynamic resource sharing
and graphical resource monitoring
Risk reduction by using templates for
repeatable deployment of workloads
Manage a wider range of systems, storage,
networking devices and Linux versions

IBM Systems Storage for building a Cloud for
unstructured data
Gain new levels of visibility into
customers and operations
Deliver insights to people and
processes when needed
Accelerate insights in real-time at
the point of impact
 Low latency resources,
such as Flash storage
 Hybrid in-memory
analytics, such as DB2 BLU
 Data tiering
 Data optimization with
compression
 Parallel processing
 Low latency resources,
such as Flash memory
 Scalability (-in, -out, -up)
 Self-healing capabilities
 Virtualization and
resource management
 Unstructured data support
 Scalability (-in, -out, -up)
 Continuous resource
management and access
 Multisite clustering
solutions
SPEED AVAILABILTY ACCESS

TRANSFORM YOUR STORAGE INTO A
CLOUD
BUILD A NEW CLOUD
BUILD A CLOUD FOR
UNSTRUCTURED DATA
Cloud, Dept admin Cloud service users Developers Testers
XIV with SmartCloud Storage Access (SCSA)
IBM Flash System
• SmartCloud Virtual Storage Center (VSC)
• SAN Volume Controller (SVC) or Storwize
V7000
• SmartCloud Storage Access (SCSA)
Storage Resource Pools
Global Namespace
IBM
Storwize
family
XIVDS8000
with LTFS EE
TAPE
IBM Elastic Storage
IBM Systems Storage for the cloud

Cloud Middleware
IBM Systems Storage for Cloud and Big Data
Analytics, based on IBM Elastic Storage
23
Elastic Storage
Cloud Servers
Commodity Hardware
Non-disruptive data
migration
Flash
Acceleration
Network performance
monitoring
File Placement
Optimization
Native Encryption
Global Active File
Management
Advanced Mirroring and
Caching Services
Common
Management
Cloud
Ready
Storage Resource Pools
Global Namespace
Big Data Analytics Application
Big Data Analytics Servers

IBM Platform Computing
 HPC Cloud
 Big Data & Analytics
 Workload Management
 Cluster Management
 IBM Applications Ready Systems
Elastic Storage
IBM Platform Cloud Service
IBM Platform HPC
IBM Platform Cluster Manager
IBM Platform Resource Scheduler
IBM Platform Symphony
IBM Platform LFS
IBM Platform MPI
Get the most out of your IT investment

Middleware Segments support an Agile
Lifecycle
 Application Platform - Application
lifecycle management tools and more
 IT Service Management - Includes
software to provide visibility, control and
automation of clients' IT infrastructure
locally and across Hybrid Clouds.
 Integration - Includes software to
integrate systems of record and systems
of engagement.
Build Run Manage Optimize Innovate
 Digital Experience - Software that
enables clients to build content-rich,
personalized portfolios of digital
information sites for customers, partners,
citizens and employees.
 Smarter Process - Includes the business
platform software for process
transformation.

The Demographic of One
Integration of
Data, Transactions and Insights
Personalized Interaction
Billions of Individuals
Trillions of Devices

Cloud
Improve the economics of IT through efficiency
and faster delivery of new products and services
with a hybrid cloud approach
Big Data and Analytics
Systems of Insight handle large volumes of data
and derive real-time insights
Mobile and Social
Systems of Engagement promote information
sharing and collaboration across the enterprise
Security
Ensure secure transactions and interactions
Enabled by Cloud
Pervasive Security
Intelligence
Systems of
Insight
Systems of
Record
Systems of
Engagement
Enterprise
Innovation

IBM Systems: Combining the strengths of IBM
middleware and IBM hardware to create a
resilient, modern enterprise infrastructure
System z
The trusted enterprise platform for integrating data,
transactions and insight
Power
Systems
Designed for data; optimized for scale-out cloud, Linux, and
enterprise applications on AIX and i; and delivering open
innovation with OpenPOWER
Storage
Systems
Enabling new workloads, very high speed and data
virtualization for improved data economics
Middleware
Application platform software for the full lifecycle of IT development
and delivery, supporting digital experience, integration and process
transformation

Make from your IT department a competitive
differentiator for your business
Reposition the role of IT as both a trusted advisor and valued service provider
Source: IBM Institute for Business Value, IT Infrastructure Study
Collaborate across the ecosystem
Reexamine IT’s human capital supply chain

Marcos Quezada
Consulting IT Specialist
Latin America Advanced Technical Sales
@mRcSqZd

Make from your it department a competitive differentiator for your business

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