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Listing HuntTracking and Snaring Listings
RathbunMatthew
ABR, CIPS, CRB, CRS, EPRO, GREEN, GRI, MRP, RSPS, SFR, SRS
Hi, I’m Matthew
TheAgentTrainer.com | @MattRathbun
I Love Being a…
➡ Husband and Father
➡ Broker
➡ Seasoned Bohemian
➡ Disrupter
➡ Apple Fanatic
Just a few ideas…
The Typical Agent
Success
Requires
Investment
Where Did They Come From?
42%Known or Referred
24%Previously Used Agent
4%Agent Website
4%Agent Initiated Contact4%Agent Referral
3%Open House
33%Sellers Will Refer Their
Agent to more than 3 people
Who Are These People?
Reasons For Selling
16% Too Small
14% Job Relo
13% Near Friends
10% Neighborhood
10% family Change
8%FSBO
9Years Average Tenure
54Average Age
3%Open House
Let’s Find Us Some Listings
Work Your Sphere
Listings Snares
•Landlords
•Builders
•Yard Sales
•Corporate Newsletters
•Niche Communities
• Search MLS
• Automated Search
• Must Be Done Early
• Why Expired?
• Can You Help?
• How Can You Help?
Expireds
• Drive-by
• Newspaper
• FSBO.com
• MilitaryByOwner.com
• FSBO Site
• FSBO Kit
FSBO
Your Online Resource
FSBO Ready Kit
Where Buyers Are
Report
Market Report Site Invite
Resume
&
References
Resume Summary of Docs
Plan

Basic

Marketing Plan
Listing Specific Business Cards
Your current listing is a reflection
of your future efforts...
The InterviewJust A Few Tips…
• Google House
• Google Seller
• Social Sites
• HomeTrackr.com
• Prior Listings
• Tax Records
• Zillow
• CBX
Pre-Meeting Research
Be Prepared
Pre-Meeting Engagement
The NoteBook
Digital Homes
Some Advice • Jazz Music
• Scents
• Lighting
• Presentation Cards
• Showing Safety
• Repair List
Lure Them In By Being Different
Have Fun!…no, seriously
Facebook.com/mattrathbun
@mattrathbun
matthew@cbeva.com
YouTube.com/MattRathbun1
ThankYou

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