The document provides 5 things real estate agents can do to get listings found online. They are: 1) Be creative and have fun with listing descriptions, 2) Create an online home page for listings, 3) Use strategic photography and virtual tours, 4) Make listings social by blogging and using social media, 5) Tell the neighborhood story through community blogs and tools like Google Maps. The overall message is that agents need to go beyond just facts and use various online marketing strategies to engage home buyers and better promote their listings.

1. TO GET YOUR LISTING FOUND ONLINE
5 THINGS
Matthew Rathbun
ABR, AHWD, BPOR, CIPS, CRB, CRETS, CRS, ePRO, GREEN,
GRI, MRP, PSA, RENE, RSPS, SFR, SRS, SRES, SmartHome
Certified

2. Hi! I’m Matthew!
TheAgentTrainer.com | @MattRathbun
#Broker
#Troublemaker
#Storyteller
#BrandFanatic
#Geek

3. “Stop interrupting what people
are interested in and be what
people are interested in.
”
C r a i g D a v i s - C h i e f C r e a t i v e O f f i c e r @ J . W a l t e r T h o m p s o n

4. 4

5. BE CREATIVE AND HAVE FUN!

6. Words Matter
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7. 7
Make This Home Part Of My Story

8. 8
It’s been a long day and you’re ready to come home, go down to the water’s edge and take in the
beautiful vista, maybe even take the paddle boat or kayak out on the peaceful lake. Then, when the
sun sets you can go and lounge in your backyard hot tub or enjoy a movie with your family in the
awesome theater room.
Then when the weekend starts, you can host an awesome get-together using either your upstairs or
downstairs kitchens to prepare and deliver food, play games in the yard, soak in nature all around you
or go fishing in the reservoir. This home is fantastic for entertaining!
Enjoy your year round view of 600 ft of water frontage on 4.91 acres located on Ni River Reservoir.
Nestled in a wooded private setting in Fredericksburg, VA this home features several Smart Home
security devices, two kitchens, an incredible theater room, large bedrooms, spacious baths, beautiful
open living room area, and hardwood floors. You’re just minutes from shopping, interstate access for
traveling and a lot of historical areas to enjoy.
Listing Descriptions Should Make a Connection

9. ads.google.com/home/tools/keyword-planner

10. Grammarly.com

11. An Online Home
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12. Digital Homebooks
•canva.com
•narrpr.com
•community information
Create a home book that tells me
about more than just the house. Give
me a reason to download it and hang
on to it.

13. Listing Landing Page On Your Site
• Create a page on your site
• Add external content
• Point all call-to-actions here
• Point unique URL to page

14. What to include…
• Slideshow
• Homebook
• Links to ammenties
• Listing Description
• Call To Action Form
• Area Information
• 3D Tour
• Video
• Floor Plans

15. iframe-generator.com

16. niche.com

17. yumpu.com

18. woofu.com

19. Visual Adventures
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20. Strategic Photography
Ask seller for their
lifestyle photos
Telling a story with
your photos

21. 21
• Virtual Reality Is a Growing Trend
• Buyers can “walk-through” in their own home
• Consumers are already acclimated to VR
• Embedded videos and callouts highlights allow
you highlight features
• immoviewer.com
Put Me In The Home From Home

22. Virtual Staging
• Add furniture
• Remove items
• Replace dark skies
• Adjust photos
• boxbrownie.com

23. Video walk-thru
Seller’s love affair with the home
Brief videos of someone enjoying the property
Amenity videos
Video Rocks The Listing
Use a gimbal

24. Make The Home Social
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25. Blog Post About A Feature
Create content
around a specific
special feature of
the home or
amenity and then
share the listing
information at the
end.

26. Punch it up with Canva.com and Share it!

27. Social Ads based on unique features

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Social
Media
If you’ve built a strong
audience, reward them by
letting them get a sneak
peak of the new listing.
Maybe some behind-the-
scenes looks at the
marketing process.

29. 29
Tease a
Feature
Find one thing about the
house to brag about and
then focus on that in a
campaign.

30. 30
Do A
Survey
Consider an online survey
of features in a home.
People tend to engage
questions online.

31. The Community Story
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32. 32
Blog Posts
Selling the neighborhood
with a hint of upcoming
listings will get good
mileage with Google SEO
and encourage house
seekers to stay engaged.

33. mymaps.google.com

34. 3D Tours
using
Google
Tools

35. listreports.com

36. Aggregate Happily
Bonus

37. 03
04
01
02
Fully Update
Everything!
Add All Media
Do The Walkthrus Videos
Service Name
Attention To Aggregators
05 Sellers Add Their Story

39. Thanks for your time!
That’s Jett
Facebook: /mattrathbun
Twitter: @mattrathbun
Matthew@TheAgentTrainer.com
TheAgentTrainer.com