Here are some FREE IDEAS! That's right. Take these gems and run with them. If you run to the bank though, please provide your Debit Card number. If you run to your bosses office, I hope these make you look smarter. If you want more of these, reach out and lets collaborate. After all, its better to create together. The content of this deck addresses a set of ideas for improving the Starbuck's retail experience using digital technologies. Enjoy!

1. Month, Day, Year
¼
freeJune 2012
ideas
½
from ¼
Subtitle Text
¼ ¼
½

2. A Free Idea for
STARBUCKS
RETAIL
Concepts developed by Charles Erdman
charles@erdman.me

3. EXPERIENCE
A Starbucks is a meeting place
where one can go to feel in the world,
but not be required to participate with
it. It is a warm drink in the company
of others to share a predictable,
repeatable experience.

4. MAKES
Starbucks makes coffee.

5. SELLS
Starbucks sells the experience of a
refuge or haven.
It sells a feeling of community and
connection.

6. CHALLENGE
So how can we create a retail
experience where people connect
more genuinely; where people feel a
greater sense of community both
with the brand and fellow patrons?

7. SOLUTION
Create a platform for people to
connect in-person over shared digital
experiences around music and stories.

8. CONCEPT #1
A living social ecosystem where Share.
Starbucks’ patrons share and discover
rich content from the Starbuck’s Meet.
Entertainment service. Connect.
Concepts developed by Charles Erdman
charles@erdman.me

9. CONCEPT #1
Use the wifi network as a ? ¼
closed social ecosystem
where we can discover
new acquaintances in the “What’s your sign?”
½
fertile and common “Nice weather, huh?”
language of music. It’s “Cool playlist. Ever
¼
like a localized foursquare listen to The Black
Keys?”
music service.
¼ ¼
½
Concepts developed by Charles Erdman
charles@erdman.me

10. CONCEPT #1
Use the wifi network as a ? ¼
closed social ecosystem
where we can discover
new acquaintances in the “What’s your sign?”
½
fertile and common “Nice weather, huh?”
language of music. It’s “Cool playlist. Ever
¼
like a localized foursquare listen to The Black
Keys?”
music service.
¼ ¼
½
Concepts developed by Charles Erdman
charles@erdman.me

11. STARBUCKS: CONCEPT #1
Visitors to the music social network see a
pinterest-like grid showing playlist “tiles”
created by people physically in that
Starbucks retail location.
STARBUCKS + MUSIC + YOU
Forever Spring
See more from
PAUL
Concepts developed by Charles Erdman
charles@erdman.me

12. STARBUCKS: CONCEPT #1
Back x
The playlist tile opens the 1
Paul Dempsey Say Hello!
2
Starbucks member’s
Maecenas faucibus mollis interdum.
Cum sociis natoque penatibus et magnis 14 5 3
dis parturient. StarBUCKs Rewards:
music page, displaying Spotify Playlist: Forever Spring
playlists from their favorite 4
music service- Spotify, SONG TITLE
Rdio, MOG, Pandora, etc.
Like
  5
Entertainment Promo Block 1 Entertainment Promo Block 2
1. Access to a user’s social network profiles.
Norah Jones - Little Jack White -
2. When you “say hello” to this person, they see an Broken Hearts Blunderbuss
immediate notification on their screen. Get 15 tracks 15 tracks
6
introduced.
3. Badging system for check-ins and participation.
4. Player window View the music of other Starbucks Members near your now:
5. Playlists load in player window.
6. Promotional area for Starbucks Entertainment
partners.   7
7. Other members in-store right now.
Person’s Name Person’s Name Person’s Name Person’s Name Person’s Name
Concepts developed by Charles Erdman
charles@erdman.me

13. CONCEPT #2
Allow patrons to connect with the other aspects of
the Starbucks brand... through their coffee cup.
The World of Coffee.
Starbucks’ CSR efforts.
Entertainment network.
Concepts developed by Charles Erdman
charles@erdman.me

14. CONCEPT #2
Partner with Microsoft to install ¼
their interactive “Surface”
tables in retail locations.
Create an application that ½
reacts to a cup or phone to
trigger an interactive, rich ¼
media experience.
¼ ¼
½
Concepts developed by Charles Erdman
charles@erdman.me

15. CONCEPT #2
Partner with Microsoft to install ¼
their interactive “Surface”
tables in retail locations.
Create an application that ½
reacts to a cup or phone to
trigger an interactive, rich ¼
media experience.
¼ ¼
½
Concepts developed by Charles Erdman
charles@erdman.me

16. STARBUCKS: CONCEPT #2
Using RFID tags,
each cup is given a
unique coffee ID. The
MUSIC COFFEE DOING
NEXT TO U TRAIL GOOD
WHAT’S IN Watch
table reacts with a YOUR CUP?
travel journal that The coffee you are
now enjoying has
made a long, loving
Peru,
South America
explores the journey to get here.
countries where Coffee: Breakfast Blend
Kenya,
NE Africa
each blend’s coffee
Bean: 2/3 Robusta, 1/3 Arabica
Regions:
Peru, South America
Kenya, NE Africa
beans were sourced.
Concepts developed by Charles Erdman
charles@erdman.me

17. STARBUCKS: CONCEPT #2
When the user puts
down their mobile
phone, it’s bluetooth
signal triggers a music STARBUCKS + MUSIC + YOU 2
MUSIC COFFEE DOING
NEXT TO U TRAIL GOOD
discovery experience WHO’S HERE NOW? What’s Trending Now WHAT’S
AND WHAT DO YOUR C
that integrates with
Jack White -
Blunderbuss
THEY LISTEN 15 tracks The coffee you
the music social TO? 5
3
now enjoying h
made a long, l
journey to get
network (concept #1).
2
Rock
6
Jazz 4
2
Alt
Pop
1. Music genres create groupings of people in the retail ry
Count
store right now. Each person can be a part of
multiple genres.
2. With one swipe, the user can move between the
music and coffee / CSR experiences.
3. Music tracks are streamed to the user’s phone so 1
they can listen through their ear phones.
Concepts developed by Charles Erdman
charles@erdman.me

18. Do you like what you’ve just seen? ¼
Don’t just rip it off, reach out.
Create better together. ½
THANK YOU! ¼
¼ ¼
½