This presentation will teach you the what, the why, the how, and how to apply of the concepts of what is social media management. Learn how to create a social media management plan using a variety of tools.

1. What is Social Media Management?
Michelle Post, Ph.D., CSMS

2. Michelle Post, Ph.D., CSMS

3. Lessons to Learn
• My Teaching Technique - W.W.H.A.
• What is Social Media Management
(SMM)?
• Why do you need to understand
SMM?
• Review: Social Media Strategy
• Review: Social Media Strategy –
Created
• How to create a Social Media
Management Plan – The Steps
• Apply: Take Action – Create a Social
Media Management Plan
• Tools for Social Media Management
• Cheat Sheets, Tools, & Resources
• References

4. My Teaching Technique for
Understanding Social Media & You
• What – What is your company, your
product(s), your message, your story
– Your Brand
• Why – Why are you in business,
selling a product, telling a message,
sharing your story – Your Purpose
• How – Will you share your purpose,
your company, your product, your
message, your story – The Strategy
• Apply (Take Action) – Making it all
happen through strategy, tactics, and
tools (social media) – The Doing

5. What is Social Media Management (SMM)?
“Just what it sounds like. It’s
organizing all of your accounts,
allowing you to create
coherent, consistent
messaging across all platforms,
giving your customers a
reliable voice to answer their
inquiries. Social media
management is about taking
the random aspects of each of
those platforms and
streamlining them in a way
that makes sense to your
audience.” (Messina, 2013,
para. 2)

6. Why do you need to Understand
SMM?
• A social media
management plan can . . .
– Streamline your social
media tasks
– Save time
– Keep you organized
– Increase efficiency
– Improve effectiveness
– Decrease frustration
– Improve social media
influence

7. Review: @MichellePost
– Social Media Strategy

8. Review: Social Media Strategy Created
Social
Media
Strategy
1. Audit
2. Goals
& Align
3.
Audience
4.
Platforms
5. Listen
6.
Engage
7.
Measure

9. How to create a Social Media
Management Plan – The Steps
1. Create a
Campaign
2. Take a Base
Measurement
3. Decide on
the Content
Theme &
Types
4. Decide the
Frequency for
each Platform
5. Create
Content
6. Create a
Content
Calendar
7. Publish &
Engage
8. Monitor &
Measure

10. Take Action: Create a SMM Plan
1. Create a Campaign
– Example: Brand Awareness
• Goal: Increase Twitter followers by 500, by the end of October 31, 2013
• Metrics to Monitor / Measure: Decide on the specific metrics to monitor and measure for the
campaign
– Example: For the campaign of increasing Twitter followers, the metric to be measured is the number of
followers, but also the level of influence of the followers, & if they are real
2. Measure Current Social Media
– Example: To measure current Twitter status, I could use Twitonomy
[http://www.twitonomy.com]
3. Decide on Content Theme & Type
– Example: For the month of September, my theme was Social Media Management,
Upcoming Training, & Quotes on Service
– The type of content will consist of blogs, video, infographics & quotes
4. Create Content
– Example: Use Google Alerts to seek out information (news, blogs, video, discussions, and/or
books).
– Search query: “social media management”
– Review content and determine what should be shared

11. Take Action: Create a SMM Plan
5. Decide on the Frequency for each SM Platform
– Example: I will use Twitter, Facebook, LinkedIn, Pinterest and Google+
– I will publish on TW & FB 8 times a day, LI once a day, Pinterest once a week
and Google+ once a week
6. Create a Content Calendar
– Example: Use Google Calendar to create a calendar just for social media
engagement and create events on the calendar
7. Publish & Engage
– Example: Using the information from the Google Alerts in Step 4, share the
selected information on the specific social media platforms and at the
frequency determined
8. Monitor & Measure
– Example: At the end of the campaign use the same tool to take a baseline
measurement to remeasure to see if the campaign worked
– One of the best ways to manage a social media is to use a social media
management suite like HootSuite

12. Tools for SMM
• URL Shortner
• Content Finders
• Photo Editors
• Video Creators
• Screen Captures
• Content
Calendars
• SMM Suites

13. CHEAT SHEETS, TOOLS, & RESOURCES

14. SMM Cheat Sheet

15. SMM Takes Time

16. File Location: http://bit.ly/166uAyl

17. SMM Tools
• Google Alerts - http://www.google.com/alerts
• Downloadable Social Media Content Calendar -
http://www.populatedigital.com/social-media-tools/downloadable-social-media-
content-calendar/
• IFTTT (If This Then That) - https://ifttt.com/recipes
• 10 Best Social Media Management Tools - http://dashburst.com/best-social-
media-management-tools/
• Best Tools for Social Media Management - http://binkd.com/social-media/best-
tools-for-social-media-management/
• 5 Social Media Management Tools You Should Consider -
http://www.socialmediaexaminer.com/5-social-media-management-tools-you-
should-consider/
• Social Media Management Tools: What’s the Right Tool for Your Business? -
http://www.wordstream.com/blog/ws/2013/05/23/social-media-management-
tools
• Tracking down the right social media management tool -
http://www.techrepublic.com/blog/social-media-in-the-enterprise/tracking-down-
the-right-social-media-management-tool/

18. SMM Resources
• How to Rock Social Media in 30 Minutes a Day [INFOGRAPHIC] -
http://socialmediatoday.com/brianna5mith/1373116/how-rock-
social-media-30-minutes-day-infographic
• Social Media Management 101: A Complete Guide for Businesses -
http://www.4hoteliers.com/features/article/7889
• How Much Time Does Social Media Marketing Really Take? -
http://www.wickedlocal.com/sandwich/blogs/mobileghmne/x1287
053947/How-Much-Time-Does-Social-Media-Marketing-Really-Take
• Social Media Management and the Myth that "Anyone Can Do It“ -
http://socialmediatoday.com/ubersocialmedia/1411936/social-
media-management-and-belief-anyone-can-do-it-myth
• A Strategy for Managing Social Media Proliferation -
http://www.slideshare.net/jeremiah_owyang/smms-report-
010412finaldraft

19. SMM Resources
• 10 Steps on How to Create an Effective Content Calendar for Social
Media -
http://zerobudgetmarketingideas.blogspot.com/2013/06/10-
steps-on-how-to-create-effective.html
• 6 Steps to a Small Business Social Media Strategy -
http://socialmediatoday.com/stephanie-winans/1045366/6-steps-
small-business-social-media-strategy
• 6 Clever Tricks for Social Media Managers -
http://mashable.com/2013/06/21/social-media-manager-tricks/
• What is a Social Media Manager -
http://socialmediatoday.com/lauren-mikov/1502686/what-social-
media-manager
• Social Media Strategy in 7 Steps [Image file] -
http://tendenci.com/media/files/page/social-media-strategy-in-7-
steps-SMW.png

20. SMM Resources
• Taking the Headache Out of Social Media: Tools
to Help You Plan and Share Great Content -
https://www.arkovi.com/2013/09/taking-the-
headache-out-of-social-media-tools-to-help-you-
plan-and-share-great-content/
• Google Alerts Tutorial -
http://www.slideshare.net/mpostphd/google-
alerts-for-research-12611374
• 7 Key Factors for Successful Social Media
Management - http://onlinecrimelab.com/7-key-
factors-successful-social-media-management/

21. REFERENCES

22. References
Marketing Innovations Group. (2012). Social media management by Go Local
[Image file]. Retrieved from http://marketinginnovationsgroup.com/wp-
content/uploads/2012/01/Social-Media-Management-by-Go-Local.png
Messina, L. (2013, September 9). How Hootsuite helps with social media
management [Blog post]. Retrieved from http://sinuatemedia.com/tool-
review-hootsuite-helps-social-media-
management/?utm_source=rss&utm_medium=rss&utm_campaign=tool-
review-hootsuite-helps-social-media-management
NetDNA-CDN.com. (n.d.). Social media 41 ways to boost visibility and viral
social media management [Image file]. Retrieved from
http://thumbnails.visually.netdna-cdn.com/social-media-41-ways-to-boost-
visibility-and-viral-on-social-media-management_51739f9b4d422.png

23. References
Private Solutions, LLC. (2012). Social media time
management infographic [Image file]. Retrieved from
http://privatesolutionsllc.com/wp-
content/uploads/2012/06/socialmedia-time-
management-inforgraphic.jpg
Webds.com. (n.d.). Gino-selva-to-asher-elran2 [Image
file]. Retrieved from http://www.webds.com/wp-
content/uploads/gino-selva-to-asher-elran2.jpg