This presentation is a brief overview of the power of keywords in social media. It was presented to the awesome business owners at Third Tech Tuesday graciously hosted by the Castle Rock Chamber of Commerce. http://reachyourpotential.guru/

1. Keywords Are Key!
Michelle Post, Ph.D. Certified Social Media Strategist PDF Available: slideshare.net/mpostphd

2. Lessons to Learn
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What are Keywords?
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Why use Keywords?
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Types of Keywords
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Finding & Using Keywords
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SEO Keyword Strategy
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Other Keyword Strategies
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Keyword Tools
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Call to Learning (Action) 11/18/2014 ©Michelle Post, Ph.D., CSMS

3. What are Keywords?
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“Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, database records, and Web pages. A user may "tag" pictures or text files with keywords that are relevant to their content. Later on, these files may be searched using keywords, which can make finding files much easier.
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Keywords are used on the Web in two different ways: 1) as search terms for search engines, and 2) words that identify the content of the website.” (TechTerms.com, n.d., para. 1) 11/18/2014 ©Michelle Post, Ph.D., CSMS

4. Why use Keywords?
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“Keywords are the foundation of your website content.
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Keywords help visitors and potential customers understand the purpose of your page.
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Keywords help search engines understand the purpose of your page.” (Hubspot, 2014) ©Michelle 11/18/2014 Post, Ph.D., CSMS

5. Types of Keywords 11/18/2014 ©Michelle Post, Ph.D., CSMS
Justin Deaville: What are the different keyword types? - http://bit.ly/1zynahv
1-2 words
2-3 words
3 > words

6. Finding and Using Keywords
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Dr. Post’s: Finding and Using Keywords 1-Byte At A Time.pdf
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ClickZ’s: 7 Tips for Developing a Killer Keyword Strategy - http://bit.ly/1xhjyRL
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Kim Garst’s: A Step-by-Step Guide to SEO Keyword Research Using FREE Tools - http://bit.ly/1yOcqdZ 11/18/2014 ©Michelle Post, Ph.D., CSMS

7. SEO Keyword Strategy
Read the full blog by Jessica Bowers at, http://tinyurl.com/pdpcct6
Strategy
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Do your keyword research
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Place your keywords in the five fingers
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Page Title
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URL
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H1 Tags
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Image file Name
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Image Alt Text 11/18/2014 ©Michelle Post, Ph.D., CSMS

8. Other Keyword Strategies
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Social Media Bio & About
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Social Media Updates
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Blog Postings
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LinkedIn Profile, Company Profile
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Pinterest Descriptions, Pin Names, Board Names
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Facebook Campaigns
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Naming Images
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Email Tag Lines
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Hashtags 11/18/2014 ©Michelle Post, Ph.D., CSMS

9. Keyword Tools
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Buzzsumo - http://buzzsumo.com/
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Google Adwords Keyword Planner - http://www.google.com/adwords/
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Bing Ads Intelligence - http://advertise.bingads.microsoft.com/en-us/bing-ads-intelligence
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Bing Keyword Research Tool - http://www.bing.com/toolbox/keywords
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SEO Book Keyword List Generator - http://tools.seobook.com/keyword- list/
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Ubersuggest - http://ubersuggest.org/ 11/18/2014 ©Michelle Post, Ph.D., CSMS

10. Keyword Tools
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Wordstream Keyword Tools - http://www.wordstream.com/free-keyword- tools
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Keyword Density Analyzer - http://tools.seobook.com/general/keyword- density/
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SEMRush - http://www.semrush.com/
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Moz Keyword Difficulty and SERP Analysis Tool - http://moz.com/tools/keyword- difficulty
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10 Great Alternatives to the Google Keyword Research Tool - http://bit.ly/1EUb5En 11/18/2014 ©Michelle Post, Ph.D., CSMS

11. Call to Learning (Action)
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Take a Course: SEO: Keyword Strategy in Depth - http://bit.ly/1yOazFU
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Read a FREE How to Guide: Keyword Research: The Definitive Guide - http://backlinko.com/keyword-research
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Purchase a Book: Keyword Intelligence by Ron Jones - http://amzn.to/1uBG6Mp
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Follow a Blog: Hubspot - http://blog.hubspot.com/ 11/18/2014 ©Michelle Post, Ph.D., CSMS

12. RESOURCES, RESOURCES . . . ©Michelle 11/18/2014 Post, Ph.D., CSMS

13. Resources
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How to Rank for a Keyword in 10 Steps - http://bit.ly/1qifTlO
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Searching Strategies: Keywords, Boolean Operators and Truncation - http://bit.ly/1wRbiDY
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The Beginner's Guide to Building a Negative Keyword List - http://bit.ly/1t0HGmi
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5 SEM Spying Strategies You Can Use Today to Generate More Profit - http://bit.ly/1t6Og9U 11/18/2014 ©Michelle Post, Ph.D., CSMS

14. Resources
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How to Choose Keywords that Will Drive Your Content Strategy - http://bit.ly/1wRaNdc
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Keyword Strategy The Right Way. How to Do It - http://bit.ly/1AaJGQC
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Is a Keyword Strategy Important for your SEO? - http://bit.ly/1xKt8vu
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Free Download: On-Page SEO Template - http://bit.ly/1vlr0Mg
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How To Do Keyword Research For SEO - http://bit.ly/1qifLmu 11/18/2014 ©Michelle Post, Ph.D., CSMS

15. Resources
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The Best SEO Keyword Strategy – Picking SEO Keyword Fights You Can Win - http://bit.ly/1yObbLz
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Slideshow: 5 Free Keyword Search Tools To Use When Mapping Your SEO Strategy - http://bit.ly/1qieTOQ
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Bing Ads Intelligence Tool Training - http://bit.ly/1EUbUNF
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Google Keyword Tool: A One-Time Approach to Keyword Research - http://bit.ly/1oYJ5gW
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The Best Keyword Research Tools (For Experienced Fishermen & Fisherwomen Only) - http://bit.ly/1HdfxSA 11/18/2014 ©Michelle Post, Ph.D., CSMS

16. Resources
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Understanding Keywords - http://bit.ly/1u4fq1v
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How to develop an initial list of keywords - http://bit.ly/1t0H68c
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10 Creative Ways to Discover Keywords for Your Business - http://bit.ly/1zy8miW
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Keyword research tools: which ones to use? - http://bit.ly/1AaJ3qj 11/18/2014 ©Michelle Post, Ph.D., CSMS

17. Resources
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25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors - http://bit.ly/1wMnMPC
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Finding the Keywords Your Competitors Use - http://entm.ag/1uBKB9I
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Not-So-Scary SEO: How Can I Tell Which Keywords My Competitors Rank For? - http://bit.ly/14CAEyO
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5 Ways to Find Keywords That Deliver Superior Web Marketing Results - http://bit.ly/1qikxR0
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Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic - http://bit.ly/1qE5Ci2 11/18/2014 ©Michelle Post, Ph.D., CSMS

18. References
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Directorymazimizer.com. (2013). Local SEO keyword research [Image file]. Retrieved from http://blog.directorymaximizer.com/wp- content/uploads/2013/06/local-seo-keyword-research.jpg
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Keywords. (n.d.). As in TechTerms.com. Retrieved from http://www.techterms.com/definition/keywords
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SEOBuzzWorld.com. (2013). Right SEO keyword [Image file]. Retrieved from http://seobuzzworld.com/wpcontent/uploads/2013/09/right-seo-keywords.jpg
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Searchintact.com. (2014). SEO steps to follow [Image file]. Retrieved from http://www.searchintact.com/wp-content/uploads/2014/02/SEO-steps-to- follow.jpg
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Steps-to-make-your-own-website.com. (n.d.). What are keywords [Image file]. Retrieved from http://www.steps-to-make-your-own-website.com/image- files/what-are-keywords.jpg
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Writtent.com. (2013). Best keyword research tools [Image file]. Retrieved from http://writtent.com/blog/wpcontent/uploads/2013/06/best-keyword-research- tools.png 11/18/2014 ©Michelle Post, Ph.D., CSMS

19. Michelle Post, Ph.D., CSMS ©Michelle Post, Ph.D., CSMS
http://reachyourpotential.guru/
I am a Teacher and a Creator of Learning Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, and developer. Her desire to connect and inspire throughout nearly three decades of career translates into her ongoing effort to help the development of ideas, people, content, and curriculum. Dr. Post is President / CEO of three ventures: Reach Your Potential, The Post Institute: Center for Life-Long Learning, and WorkPlace Influence. 11/18/2014