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Profiling the Economic Value of Lifecycle Quality Management David Reo
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Borland Focus © 2008 Borland Software Corporation Open ALM Vision  To transform software delivery into a managed business process leveraging  your  methods and  your  tools
Borland Framework for ALM Transformation Already Achieved Value Received What it’s Worth How to Get There Software Delivery Managed Business Process ALM Value Path ALM Value Lower Costs Higher Quality Faster Time to Market Better Alignment ALM Capability Transparent Effective Analytical Quality-Drive n Where You Want To Be
ALM Capability Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ALM Capability Roadmap Managed Business Process Management Decisions Practitioner Activities Information Demand Management Project Management Measurement Quality Management Change Management Requirements Management
Capability Stages Managed Business Process Foundation Visibility Control Predictability Basics Demand Management Project Management Measurement Quality Management Change Management Requirements Management
ALM Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Software Cost and Value Model Development Costs Maintenance Costs Application Lifecycle Time Line Maintenance Costs Value of Application Lost Value Value of Application Development Costs Failed Projects Release Start of Project Actual Release Planned Release End of Use
Lower Costs Development Costs Maintenance Costs Application Lifecycle Time Line Maintenance Costs Value of Application Lost Value Value of Application Development Costs Failed Projects Release Start of Project Actual Release Planned Release End of Use Reduced Rework Higher Developer Productivity  Higher Management Productivity
Higher Quality Development Costs Maintenance Costs Application Lifecycle Time Line Maintenance Costs Value of Application Lost Value Value of Application Development Costs Failed Projects Release Start of Project Actual Release Planned Release End of Use Reduced Maintenance Costs Reduced Support Costs More Satisfied Customers
Faster Time to Market Development Costs Maintenance Costs Application Lifecycle Time Line Maintenance Costs Value of Application Lost Value Value of Application Development Costs Failed Projects Release Start of Project Actual Release Planned Release End of Use Earlier Delivery
Better Business Alignment Development Costs Maintenance Costs Application Lifecycle Time Line Maintenance Costs Value of Application Lost Value Value of Application Development Costs Failed Projects Release Start of Project Actual Release Planned Release End of Use Higher Priority Projects More Reliable Schedules More Successful Projects
LQM Profile - Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical Business Issues (CBIs) ,[object Object],[object Object],[object Object],Business Issue Intrinsic Value Urgency Economic Impact Customer Satisfaction 3 2 3 Correct Applications 3 3 3 Reliable Applications 2 2 2 Responsive Applications 3 3 3 Regulations & Compliance 2 2 2 App Dev Costs 3 4 3 App Dev Delays 3 3 3 App Dev Predictability 3 3 2 Time To Market 2 2 2 Visibility and Transparency 2 1 1
Economic Value of CBI Gaps Economic Value of CBI Gaps App Dev Costs $100,000 - $200,000 Correct Applications $100,000 - $200,000 Responsive Applications $100,000 - $200,000 App Dev Delays $100,000 - $200,000 Customer Satisfaction $100,000 - $200,000 App Dev Predictability $50,000 - $100,000 Reliable Applications $50,000 - $100,000 Regulations & Compliance $50,000 - $100,000 Time To Market $50,000 - $100,000 Visibility and Transparency $0,000 - $50,000 Total $700,000 - $1,450,000
Quality Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Validated Capability Ratings
Staged Improvement Approach Improvement Value Phase 1 $141,307 Phase 2 $160,212 Phase 3 $188,410 Phase 4 $148,036 Total $637,965 Remaining Value to be Gained Automated Testing Test Management Operational LQM Enterprise LQM 70% 60% 80% 80% Phase 1 Phase 2 Phase 3 Phase 4
Sources of Value
Why Do an ALM Value Profile - 1 What Progress Have You Made? How Do You Compare With Others? What Is the Business Value of the Long-Term Strategy? Where Should You Focus Initially? What Are Your Critical Business Issues? What Is the Economic Impact of Your CBIs? What Is the Business Value of the First Phase?
Why Do an ALM Value Profile - 2 What Parameters Drive the Model? How Do Your Parameters Compare with the Norm? What Are the Sources of Business Value? What Is the Relative Value of Different Disciplines/Stages? What Is the Value of ALM Capability?
Why Do an ALM Value Profile - 3 What Is Your Long-Term Strategy? What Is the Business Value of the Strategy? How Does the Strategy Address the CBIs?
Why Do an ALM Value Profile - 4 Albert Einstein (1879 - 1955) “ Insanity: doing the same thing over and over again and expecting different results.  ” What’s the cost of maintaining the status quo, the cost of doing nothing?
Questions Copyright © 2007 Borland Software Corporation.
Thank You David A. Reo Consulting Services Manager Spain, Portugal & Italy C/ Ribera del Loira, 46 28042 – MADRID (Spain) t   +34 915 030 632 m  +34 659 756 165 f   +34 946 773 729 [email_address]
Back up Slides Copyright © 2007 Borland Software Corporation.
Rating the CBIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discipline Categories Basics Foundations Visibility Control Predictability MBP Demand Management Categorized Work Requests Resource-Based Decisions Business-Based Decisions Strategy-Based Decisions Project Management Reactive Project Management Proactive Project Management Cross-Functional Project Management Managed Business Process Measurement Validated Measurement Focused Measurement Predictive Measurement Quality Management Automated Testing Test Management Operational LQM Enterprise LQM Change Management Source Code  Management Build Management Artifact Management Artifact Quality Control  Defect Management Requirements Management Requirements Repository Requirements Traceability Scope Management Requirements Quality Control
Effective Practices ,[object Object],[object Object],[object Object],[object Object],Basics Foundations Visibility Control Predictability MBP Demand Management 4 3 4 2 Project Management 2 14 11 8 Measurement 5 5 4 Quality Management 10 21 8 4 Change Management 8 17 10 Requirements Management 4 8 8
Customer Inputs The only value we need from the customer is the annual development budget Customer Inputs Normative Value Range Guidelines Annual development budget X Annual budget for developers 60% of dev budget 40%-75% Annual budget for project managers 15% of dev budget 10%-20% Annual maintenance budget 25% of dev budget 15%-30%% Annual support budget 10% of dev budget 10%-40% Expected return from development projects 10% per benefit year 10%-40% Could use gross profit margin Project success rate 70% 40%-90% Average shortfall for failed projects 30% 20%-100% Average project delay 20% 0%-40% Planned project duration 12 months 6 mo – 36 mo Benefit duration 3 years 2 yr – 5 yr PM effort on reporting/communication 20 hrs/week 10 hr – 20 hr We have normative values for all of the other customer inputs ,[object Object],[object Object]
Improvement Parameters Customer Inputs Normative Value Range Source Current rework level 40% 10%-40%% CMMI Study Potential rework level 10% 0%-10% CMMI Study Post-Release Defect reduction 75% 50%-90% CMMI Study Potential Success Rate 90% 80%-100% Gain from Project Alignment 10% 10%-30% Forrester PMM Study Gain from better staff utilization 10% 10%-30% Forrester PMM Study Reduction in actual support costs 20% 10%-40% Forrester PMM Study Reduction in reporting/communication effort 30% 20%-50% Borland Case Study We have normative values for all of the improvement parameters
Normative Calculation This is the “Total ALM Value” – assuming the customer goes from nothing to full ALM in one step ALM Value Factor Normative Calculation Lower Costs Reduced Rework 30.0% Higher Developer Productivity 8.0% Higher Management Productivity 3.0% Subtotal 41.0% Higher Quality Reduced Maintenance Costs 18.8% Reduced Support Costs 2.0% More Satisfied Customers - Subtotal 20.8% Faster Time to Market Earlier Software Delivery 15.6% Subtotal 15.6% Greater Alignment More Reliable Schedules - More Successful Projects 7.8% Higher Priority Projects 10.0% Subtotal 17.8% Total (% of Annual Development Budget) 95%
How Does This Relate to the CMMI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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9 Borland Solo Pruebas 2009

  • 1. Profiling the Economic Value of Lifecycle Quality Management David Reo
  • 2.
  • 3. The Borland Focus © 2008 Borland Software Corporation Open ALM Vision To transform software delivery into a managed business process leveraging your methods and your tools
  • 4. Borland Framework for ALM Transformation Already Achieved Value Received What it’s Worth How to Get There Software Delivery Managed Business Process ALM Value Path ALM Value Lower Costs Higher Quality Faster Time to Market Better Alignment ALM Capability Transparent Effective Analytical Quality-Drive n Where You Want To Be
  • 5.
  • 6. ALM Capability Roadmap Managed Business Process Management Decisions Practitioner Activities Information Demand Management Project Management Measurement Quality Management Change Management Requirements Management
  • 7. Capability Stages Managed Business Process Foundation Visibility Control Predictability Basics Demand Management Project Management Measurement Quality Management Change Management Requirements Management
  • 8.
  • 9. Software Cost and Value Model Development Costs Maintenance Costs Application Lifecycle Time Line Maintenance Costs Value of Application Lost Value Value of Application Development Costs Failed Projects Release Start of Project Actual Release Planned Release End of Use
  • 10. Lower Costs Development Costs Maintenance Costs Application Lifecycle Time Line Maintenance Costs Value of Application Lost Value Value of Application Development Costs Failed Projects Release Start of Project Actual Release Planned Release End of Use Reduced Rework Higher Developer Productivity Higher Management Productivity
  • 11. Higher Quality Development Costs Maintenance Costs Application Lifecycle Time Line Maintenance Costs Value of Application Lost Value Value of Application Development Costs Failed Projects Release Start of Project Actual Release Planned Release End of Use Reduced Maintenance Costs Reduced Support Costs More Satisfied Customers
  • 12. Faster Time to Market Development Costs Maintenance Costs Application Lifecycle Time Line Maintenance Costs Value of Application Lost Value Value of Application Development Costs Failed Projects Release Start of Project Actual Release Planned Release End of Use Earlier Delivery
  • 13. Better Business Alignment Development Costs Maintenance Costs Application Lifecycle Time Line Maintenance Costs Value of Application Lost Value Value of Application Development Costs Failed Projects Release Start of Project Actual Release Planned Release End of Use Higher Priority Projects More Reliable Schedules More Successful Projects
  • 14.
  • 15.
  • 16. Economic Value of CBI Gaps Economic Value of CBI Gaps App Dev Costs $100,000 - $200,000 Correct Applications $100,000 - $200,000 Responsive Applications $100,000 - $200,000 App Dev Delays $100,000 - $200,000 Customer Satisfaction $100,000 - $200,000 App Dev Predictability $50,000 - $100,000 Reliable Applications $50,000 - $100,000 Regulations & Compliance $50,000 - $100,000 Time To Market $50,000 - $100,000 Visibility and Transparency $0,000 - $50,000 Total $700,000 - $1,450,000
  • 17.
  • 18. Staged Improvement Approach Improvement Value Phase 1 $141,307 Phase 2 $160,212 Phase 3 $188,410 Phase 4 $148,036 Total $637,965 Remaining Value to be Gained Automated Testing Test Management Operational LQM Enterprise LQM 70% 60% 80% 80% Phase 1 Phase 2 Phase 3 Phase 4
  • 20. Why Do an ALM Value Profile - 1 What Progress Have You Made? How Do You Compare With Others? What Is the Business Value of the Long-Term Strategy? Where Should You Focus Initially? What Are Your Critical Business Issues? What Is the Economic Impact of Your CBIs? What Is the Business Value of the First Phase?
  • 21. Why Do an ALM Value Profile - 2 What Parameters Drive the Model? How Do Your Parameters Compare with the Norm? What Are the Sources of Business Value? What Is the Relative Value of Different Disciplines/Stages? What Is the Value of ALM Capability?
  • 22. Why Do an ALM Value Profile - 3 What Is Your Long-Term Strategy? What Is the Business Value of the Strategy? How Does the Strategy Address the CBIs?
  • 23. Why Do an ALM Value Profile - 4 Albert Einstein (1879 - 1955) “ Insanity: doing the same thing over and over again and expecting different results. ” What’s the cost of maintaining the status quo, the cost of doing nothing?
  • 24. Questions Copyright © 2007 Borland Software Corporation.
  • 25. Thank You David A. Reo Consulting Services Manager Spain, Portugal & Italy C/ Ribera del Loira, 46 28042 – MADRID (Spain) t +34 915 030 632 m +34 659 756 165 f +34 946 773 729 [email_address]
  • 26. Back up Slides Copyright © 2007 Borland Software Corporation.
  • 27.
  • 28. Discipline Categories Basics Foundations Visibility Control Predictability MBP Demand Management Categorized Work Requests Resource-Based Decisions Business-Based Decisions Strategy-Based Decisions Project Management Reactive Project Management Proactive Project Management Cross-Functional Project Management Managed Business Process Measurement Validated Measurement Focused Measurement Predictive Measurement Quality Management Automated Testing Test Management Operational LQM Enterprise LQM Change Management Source Code Management Build Management Artifact Management Artifact Quality Control Defect Management Requirements Management Requirements Repository Requirements Traceability Scope Management Requirements Quality Control
  • 29.
  • 30.
  • 31. Improvement Parameters Customer Inputs Normative Value Range Source Current rework level 40% 10%-40%% CMMI Study Potential rework level 10% 0%-10% CMMI Study Post-Release Defect reduction 75% 50%-90% CMMI Study Potential Success Rate 90% 80%-100% Gain from Project Alignment 10% 10%-30% Forrester PMM Study Gain from better staff utilization 10% 10%-30% Forrester PMM Study Reduction in actual support costs 20% 10%-40% Forrester PMM Study Reduction in reporting/communication effort 30% 20%-50% Borland Case Study We have normative values for all of the improvement parameters
  • 32. Normative Calculation This is the “Total ALM Value” – assuming the customer goes from nothing to full ALM in one step ALM Value Factor Normative Calculation Lower Costs Reduced Rework 30.0% Higher Developer Productivity 8.0% Higher Management Productivity 3.0% Subtotal 41.0% Higher Quality Reduced Maintenance Costs 18.8% Reduced Support Costs 2.0% More Satisfied Customers - Subtotal 20.8% Faster Time to Market Earlier Software Delivery 15.6% Subtotal 15.6% Greater Alignment More Reliable Schedules - More Successful Projects 7.8% Higher Priority Projects 10.0% Subtotal 17.8% Total (% of Annual Development Budget) 95%
  • 33.