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Slides for a presentation to the R&D group of the Australia Council, June 2010
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Bottom's Up
1.
BOTTOM’S UP
Mark Pesce FutureSt twitter: mpesce mark@markpesce.com
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PART ONE: BOTTOM-UP
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‘1000 TRUE FANS’
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PART TWO: TOP-DOWN
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“At LAX waiting
for flight to Denver. Best flight ever on VAustralia premium economy. Fantastic seat, service and sleep. Hooked.”
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THANK YOU
Mark Pesce blog.futurestreetconsulting.com twitter: mpesce mark@markpesce.com 0418 653 187
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