Using Web 2.0 to Build Stronger Government Relations and Advocacy Programs

EDUadvocates – Using Web 2.0 to Build Stronger Government Relations and Advocacy Programs Mike Dean Tipping Point Strategies

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges Facing Higher Education ,[object Object],[object Object],[object Object]

The Future is Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why the Internet Matters Source: Pew Internet & American Life Project ,[object Object],[object Object],[object Object],[object Object]

The Three Legs of Government Relations ,[object Object],[object Object],[object Object],Without all three legs – the stool falls over

Why is Grassroots Advocacy is Necessary? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Grassroots Advocacy in Higher Education

Benefits of Grassroots Programs ,[object Object],[object Object],[object Object],[object Object]

Online Advocacy Can Drive Online Fundraising Success ,[object Object],[object Object],Orgs with Online Advocacy Program No Online Advocacy Program Average Annual Online Fundraising Total $343,000 $113,000

Integrate the Internet in your Advocacy Program Because… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],5 Ways You Should Use the Internet

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Principles of Success

Friends Action Network – Case Study

FAN - Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Case study – U of M stadium campaign

The Building Blocks for Successful Use of Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Marketing Schedule Appeals e-News Renewal Upgrade JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC. 2 2 2 0 1 1 2 3 3 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Pyramid of Engagement Organization Supporter Tier 4 Tier 3 Tier 2 Tier 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pyramid of Engagement Supporter Tier 4 Tier 3 Tier 2 Tier 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],Organization

Pyramid of Engagement Supporter Tier 4 Tier 3 Tier 2 Tier 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Organization

Pyramid of Engagement Supporter Tier 4 Tier 3 Tier 2 Tier 1 Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Establish Regular, Personal Interactions

Personalize and Customize ,[object Object],[object Object],[object Object],[object Object]

Create a Theme Sample emails from their 3 year campaign UMN’s Successful “Bring Gopher Football Back to Campus” Campaign Victory!!

Lessons Learned From These Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Challenges ,[object Object],[object Object],[object Object]

What is EDUadvocates.org? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Using Web 2.0 to Build Stronger Government Relations and Advocacy Programs

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Using Web 2.0 to Build Stronger Government Relations and Advocacy Programs

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