Ramona Liberoff is the EVP of Marketing, Strategy and Planning at Movirtu. Movirtu provides a mobile identity platform called MXShare CloudPhone that allows operators to offer multiple mobile identities on one device. Movirtu's key markets are Africa and South Asia with over one billion people without mobile identity. Their local ecosystem includes mobile operators and NGOs. Movirtu was founded in 2011 and is headquartered in London with offices in Johannesburg, Delhi, and 3 field offices. They have received $6.5 million in funding and have contracts with 5 mobile network operators.

1. Background Information
Ramona Liberoff, EVP Marketing, Strategy and Planning
ramona@movirtu.com
+447794016128 Skype ramonalxyu
ramona@movirtu.com / Copyright © 2011 Movirtu Limited, All Rights Reserved

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Our key markets are Africa and South Asia
Over one billion people without a mobile identity

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MXShare
CloudPhone™
Operator Application
Overlay & Skin Library
Experience Service ManyME
Engine Manager Multiple Identity
Movirtu MX Service Platform
SS7 USSD Payment Billing Care MXPay
Interface Interface Interface Interface Interface
Mobile Payments
MXInfo
Information Delivery

6. Our local ecosystem includes
operators & NGOs
Product
Marketing, Local modifications
Experienced
Distribution of understanding User needs
local agents
Numbers and projects Impact
assessment
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7. Movirtu: Who we are
Founders Investor NEDs Financing
Nigel Waller
CEO (Glenayre)
Maurizio Caio
TLcom (Bain & Co)
$1M Seed
Elena Waller Arun Gore
$5.5M Series A
Finance (WPA) Gray Ghost (T-Mobile)
Key Management Independent NEDs Customers
5 MNOs in contract
Jean-Philippe Labat Simon Brown
Sales (eServGlobal) Chairman (Nokia)
10 MNO pipeline
Ramona Liberoff Roger Pepperell
Marketing (Kantar/WPP) NED (SEMA)
Dennis Dijkstra Locations Awards
Operations (Glenayre)
London, Johannesburg,
Delhi, 3 field offices
Dingani Brian Nkala
Engineering (Cornastone)
Chris Horn
CTO (Ericsson)

8. Activities and Timing
This research programme had several stages:
June 2011
July 2011
August 2011
September 2011
October 2011
• Expert interviews • Hypothesis • Research • Analysis and • Customised
and desk formation and conducted supporting presentations to
research topic outline (August 2011) quantitative data partners on
(June 2011) (July 2011) gathering youth and
(September education,
1-15 2011) mobile and
technology,
and farmers
• Launch to the (by 15 Oct 2011)
public of the
headline
findings, audio
guide, and video
(21 Sept 2011)
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9. We listened to 100 people in 3 countries
Respondents chosen for fit
with ‘leading edge’ segments
Women entrepreneurs
Qualitative depth groups
2.5 hours
Farmers
Recruited ‘Competent Optimists’
Youth source: BMGF farmer study and TNS leader segments
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