Movildoc is a doctor to doctor communication platform that lets general practice professionals get expert advice from specialists. Try it at http://www.movildoc.com Contact us at contact@movildoc.com

2. Team
Roberto López Píriz
• President of Spain Society
for Dental Care
• Expert in oral Surgery and
Implants
• Owner of dental clinics in
Spain
Caíque Severo
•Created some of the first
content sites in Brazil, such
as Brasil Online and Terra
•Created some of the first
online services in Brazil for
photo sharing, file hosting
and video on demand
•Managed teams of up to 100
people at one of the major
portals in Brazil (iG)
Guillermo Prieto
• Managed development,
product and marketing for
online video at Terra
(Telefonica) in Latin
America and US
• Managed deployment of
advertising technologies
and online services at
Terra in Latam, US and
Spain

3. Problems to solve
• Health information online is unreliable
People either resort to Google search or find free question and
answer sites that do not guarantee a reliable response
• General practitioners need specialist advice
Specially in non-central locations and peripheral countries, access
to expert information is difficult and expensive
• Healthcare industry (hospitals, insurance providers,
pharmaceutical companies) need new ways to engage with
medical professionals
Doctors are more selective on how to engage with industry
representatives

4. Approach
• Medical professionals can post their
questions privately on Movildoc
• A team of qualified specialists
engage in an asynchronous
conversation to understand the
question in detail
• Users can submit pictures to better
describe their questions
• Users pay to have access to the
response (or a health care provider
pays for them)
• Users posing questions can keep
their identity private
• Conversations happen across
devices (desktop, mobile)

5. Market opportunity
Movildoc’s focus is to launch first in Spain and then in Spanish-
speaking Latin America. This is data for Spain:
• 3,000 Primary Care Centers
• 10,000 Local Primary Care Centers
• 453 hospitals
• 115,00 doctors and 165,000 nurses
• Primary care professionals provided 375 million consultations in
2013 with a rate of 5 visits per person per year
• Wait time for initial consultation with an specialist: 67 days

6. Traction and Progress
Movildoc is currently in validation stage
• Web and mobile service ready
• First batch of features working
• Initial medical specialist team ready
• Some conversations with industry started (GsK Spain, GsK Brazil,
EMS Brazil, Eurofarma Brazil)
• Positive feedback from initial conversations with industry

7. Next steps
• Deploy HTTPS
• Present and discuss with at least 40 companies until the end of
September (hospitals, insurance providers, pharmaceutical
companies and clinics)
• Make adjustments and launch new features based on market
feedback
• Close first contract until December 2015
• Secure first round of external financing
• Hire sales rep

8. Business Model
• B2B customers: insurance companies, hospitals, clinics and
pharmaceutical companies
• Platform licensing (annual)
• Services are charged by number of answers per month included in
packages (100, 200 etc.)
• B2C: pay per answer
• Movildoc pays its medical professionals on a cost per answer or
fixed monthly fee

9. Business Model Canvas
9
• Pharmaceutical
• Hospitals
• Insurance companies
• Clinics
• Outbound sales team
• Dedicated account
managers
• Online reports
• Online payment for
B2C
• Guaranteed quality
health information
• Better relationship
with medical
professionals
• Market intelligence
• Outbound sales reps
• Distributors focused
on health
• Platform licensing
• Service (answer questions)
• Market intelligence reports
• Medical specialists
• Sales reps
• “Smart money"
• Distributors focused
on health
• Medical associations
• Sales
• Platform development
• Answering questions
• Platform development and operations
• Team of medical specialists
• Sales team
• Account management

10. Medical team
Roberto López Píriz
Oral Surgery and Implants
Advanced Oral Surgery Institute
Silvia Rodriguez
Rheumatology
Hospital Montepríncipe
Federico Sáenz-Fracés
Ophtalmology
Hospital Clínico Sancarlos
René Miguel Montero
Cardiologist
Clínica Averroes
Virginia Martínez Marín
Oncology
Hospital Universitario “La Paz”
Jorge Ruiz Rodriguez
Gynecology
Hospital Clínico San Carlos y La Zarzuela
José Prieto
Microbiology Professor
Universidad Complutense Madrid

11. THANK YOU