Overview of inaugural event by Neoteny Labs in Singapore

1. Neoteny Start-up Camp 1
"Connecting with the Hub of Asia"
1. Event Background
1A. About Neoteny Labs
Neoteny Labs is currently in the process of establishing an early-stage investment fund
and incubator. The principals behind Neoteny Labs are Joichi Ito (General Partner) and
Reid Hoffman (Investment Committee Chairman).
The fund and incubator are expected to be operational in Q1 2010, and will focus on
investing and incubating pre-seed to seed-stage technology start-ups in 3 areas, namely
(1) Consumer Internet, (2) Mobile Applications and (3) Consumer Hardware and
Electronics Design. Neoteny Labs will:
a. Identify new markets, products and technology trends and guide teams to
develop in these areas;
b. Mentor teams with new product ideas and invest in them as they gain traction;
c. Help with global market entry, partner sourcing and subsequent capital raises;
and
d. Develop and attract a network of entrepreneurs, mentors and anchor "smart
money" in Singapore.
1B: Purpose of Neoteny Start-up Camp 1
The motivations behind the inaugural Neoteny Start-up Camp event are two-fold:
a. Announce and launch Neoteny Labs;
b. Introduce overseas investors, entrepreneurs and executives to Singapore's
entrepreneurial ecosystem;
c. Introduce and expose local entrepreneurs and executives to overseas investors,
entrepreneurs and executives; and
d. Allow for exchange of ideas and knowledge between the international and
Singapore investor, entrepreneur and executive diaspora.

2. 1C: Event Details
Date: December 12th and 13th, 2009
Time: 08:00 till 18:00 daily
Location: Singapore Management University
School of Accountancy
60 Stamford Road, Singapore 178900
Ngee Ann Kong Si Auditorium
Speakers: See attachment in email.
2. Event Programme
Each event day will be split into 2 halves - morning and afternoon - with the first
(morning) half being a single-track plenary session with keynotes, talks and panel
discussions. The second (afternoon) half will be conducted in the form of an
unconference. An unconference is a facilitated, participant-driven conference centred
around a theme or purpose. In our case, the theme is "Connecting with the Hub of
Asia".
The following gives an overview of the event programme over the 2 days:

3. December 12th, 2009 Saturday
08:00 - 08:30 "Outside, Looking In"
• Keynote by Joichi Ito
08:30 - 09:30 "Product, Process and Software Agility"
• Panel discussion moderated by Joi Ito, and with Ian
Mcfarland (Pivotal), Diego Rodriguez (IDEO) and Jay
Dvivedi (Shinsei Bank)
09:30 - 10:30 "Hackerspaces"
• Panel discussion moderated by Sean Bonner, and with Meng
Weng Wong, Bre Petis, Mitch Altman and Jens Ohlig as
panelists
10:30 - 11:30 "Starting up Start-ups"
• Panel discussion moderated by Sean Bonner, and with Rob
Mee (Pivotal), bunnie (Chumby) and Teruhide Sato (Netprice)
11:30 - 12:15 "Reach out and Touch Face: A Rant about Failing"
• Talk by Johannes Grenzfurthner
12:15 - 13:30 Catered Lunch and Networking
13:30 - 17:00 Day 1 participant-led break-out sessions
17:00 - 18:00 Mozilla Drumbeat
• Talk and workshop by Mark Surman (Mozilla Foundation)
December 13th, 2009 Sunday
08:30 - 09:00 "Welcome to Singapore"
• Opening speech by Michael Yap (MDA)
09:00 - 10:00 "Inside, Looking Out"
• Panel discussion on start-up growth, user acquisition, market
access
• Moderated by James Chan, with panel members being
Terence Swee (Muvee), Ming Yong Guang (Socialwok) and
TBD

4. "Bringing Your Business to Singapore"
• Panel discussion on experiences of foreign entrepreneurs who
set up in Singapore; how they got started, issues they ran
10:00 - 11:00 into, how they coped, what they gained in the process
• Moderated by Sean Bonner, with panel members being
Thorben Linneberg (OrSiSo), Venu Sriperumal (Mystiq
Mobile) and Jonas Eichhart (PlanetAbroad)
"Open Culture"
11:00 - 12:00
• Talk by Dan Kaminski
12:00 - 13:00 Catered Lunch & Networking
13:00 - 17:00 Day 2 participant-led break-out sessions
3. Expected Attendees
We expect attendee numbers to be between 200 and 300, with a stronger concentration
of investors, entrepreneurs and entrepreneurial executives (85%). We also expect to see
a small proportion of students (NUS, NTU and SMU) and iLEs, and hopefully at the
same time reach out to the developer and start-up ecosystem in Asia Pacific.
4. Event Costing
Attendance at the event will be free of charge upon registration at our event site at
http://nsc1.neotenylabs.com. In order to make this event a reality, Neoteny Labs has
sought sponsorships from private-sector partners and government agencies.
The majority of the sponsorship money will be used to cover the flight and
accommodation expenses for the overseas speakers, with the remainder for F&B and
other related event infrastructure.
5. Sponsorship Sought
Neoteny Labs is seeking sponsorships in blocks of US$5,000 from interested and
synergistic partners. Interested parties should contact James Chan at
james@motochan.com.
6. Proposed Value to Sponsors

5. The sponsor will gain exposure to a wide range of groups
• Local Singaporeans
• Local Singaporean companies
• Companies from around the world with a Singapore presence
• Leading edge tech entrepreneurs from around the world
Your company will also benefit from the publicity and coverage in local and global
media in the lead up, to and after the event.
There will also be opportunities to display promotional material and provide handouts
to attendees, as well as placement of your company's logo on the event website.