We're a different kind of innovation firm. Motiv is a premier innovation strategy consulting firm led by thought leader Jeneanne Rae. Our clients love working with us because we're more collaborative, joyful, and passionate than the typical consulting firm. While we're deadly serious about results, we like to create meaningful and energizing partnerships with our clients.

2. Answering the
callforinnovation
andgrowth
We are a strategy consultancy whose
mission is to partner with visionary leaders
to create innovation that matters. We are
relentless in our pursuit of new insights,
ideas and opportunities. Our clients set
lofty growth and transformation goals that
we help them meet. We are collaborative,
creative and analytical.
We accelerate the possible.
We are Motiv.

3. of strategy
est
he b sign
t e
andd We bring together the
best of strategy and
We combine rigorous market and financial analytics
with empathy, intuition and visualization to generate new
design thinking to create business concepts that we co-create with stakeholders.
extraordinary results. We believe that blending these approaches lays the
foundation for innovations that matter – ones that get
CFOs just as excited as customers.

4. successstories
Opportunity Landscaping Customer Experience Design Capability Building
Identified a series of market Devised a five-year vision for a multi- Led a multi-BU corporate design
opportunities for a major international channel experience strategy for a top assessment for a leading international
CPG company with billion dollar potential home improvement company technology company
Growth Platforms Service Design Innovation
Developed a services-based Created an award-winning, internet- Capability Building
growth platform targeted to a new based service for a leading non-profit Built a detailed organizational
customer segment for a large organization to build the financial skills of development plan to drive innovation at a
manufacturing company Americans aged 35-50 (Gen X) large, non-profit health care system

5. order among chaos DECIDE
DISCOVER
e
DEVELOP
architect options
DEPLOY
launch and learn
reframe what’s possibl
mine the market
Develop go-to-
Prioritize market plan
opportunities
While
innovation can
be chaotic, we
have a tried
and true set
of principles
and processes
that allow us to
create robust
outcomes for
our clients.

6. the companywekeep
We partner with
some of the world’s
most inspirational
organizations that
are acknowledged
as true pioneers in
their industries.
We’re proud to have equipped our
clients with influential market insights,
experiences that have “wowed”
their consumers, groundbreaking
strategies for growth and other
innovations that matter.

7. Awealth of knowledge
When you’re in the business of innovation
for 20 years, you learn a thing or two.
Motiv’s CEO and founder Jeneanne Rae has been recognized as an
“Innovation Guru” by BusinessWeek and her thought leadership continues
to be sought after by executives and government leaders alike. In addition
to Jeneanne’s articles in BusinessWeek Online and other publications, you
can see our latest thinking on the Motiv blog (motv.st/motivblog) and by
following us on Twitter (@motivstrategies).

8. a diffe
innov rent kin
ation d of
firm
We’re just a
little different
from the norm.
Our clients love
working with us
because we’re more
collaborative, joyful
and passionate than
the typical consulting
firm. While we’re
deadly serious about
results, we live to
create meaningful and
energizing partnerships
with our clients.

9. ourpeople
We come from lands as diverse as the heart of Texas
and the countryside of England.
We believe that a multidisciplinary and whole-brained team is a fundamental
necessity for innovation. Motiv’s consultants bring backgrounds in branding,
psychology, strategy, journalism, organizational development, entrepreneurship
and design. While our skills are different, our unmatched commitment to our
clients’ success is the same.

10. case studies

11. Opportunity Landscaping
Large Business Unit of an S&P100CPG company
Challenge Approach Results
An important global CPG company Working closely with corporate and business Reframing the size and composition of this
sought to pilot a new process by which its unit leaders, Motiv created a process business unit’s industry definition created
business units could discover new growth to discover and analyze white space a completely new way to view its potential
opportunities that target both existing and opportunities in the global marketplace. A growth trajectory. Several compelling
new consumers. Its traditional product lines divergent effort to expand the client’s industry opportunity spaces were identified that
had limited potential for innovation and its definition was combined with a convergent justified further investment and the end
category was very narrowly defined yet a host effort to identify relevant growth segments result of the work is expected to be several
of consumer need states existed that were based on client-based financial criteria. new potential growth platform opportunities
woefully underserved across the globe. This process identified numerous potential ready to enter the early stages of the client’s
growth opportunities that were aligned to and corporate innovation process.
prioritized with cross-functional staff.

12. growth platforms
Architectural Coatings Division of S&P100 Building Products Company
Challenge Approach Results
How might the architectural coating division Motiv sought to understand the ecosystem A winning concept was selected based on
of a leading building products company of the professional paint market, discover desirable demographics for both professional
enter the professional paint market and offer its service gaps and unmet needs and painters and the services created to support
compelling new services and experiences identify levers around which a new business them. The market entry roadmap for the
to its customers? While the distribution of model could be built. Ethnographic research winning concept was crafted and a program
its top brand through Home Depot was a revealed that the targets’ unmet needs for high volume distribution began that
winning solution for the consumer market, surprisingly had little to do with acquiring currently serves as the centerpiece of
it created channel and brand conflict for the paint. Combining these need states with the program. Volume and sales have
professional market. focused business analytics let to the increased considerably for this segment
conceptualization of numerous business of the client’s business.
models that were subsequently tested and
refined with professional painters.

13. customer experience design
Leading DIY Retail Brand
Challenge Approach Results
Motiv’s client, a leader in the Do-It-Yourself Starting with a broad consumer target of A portfolio of refined concepts ready for
(DIY) paint market was concerned about Gen X, Gen Y and “Boomers,” a research development was conveyed to the client
its future growth potential and wanted agenda was developed that sought to study team for internal development. Outside
to understand how to reach and engage the similarities and differences by generation. channel relationships have been explored and
its customer base. It needed compelling Using customer archetypes, Motiv and our engaged to help extend the client’s brand
solutions that facilitated their experience along client team developed new concepts to into places would-be customers frequent as
the continuum of DIY activities: from planning address both explicit and latent needs across they formulate redecorating plans. An iPhone
all the way through to sharing their excitement the range of channels found in the home application extends its customer’s choice
at the end of the job. decorating ecosystem. making tool box into their on-the-go lifestyle.

14. service design
Large non-profit
Challenge Approach Results
Through a survey, one of largest associations Motiv began the effort by facilitating a The offering, “Lifetuner.org”, was launched
in the U.S. was shocked to find that 69% of two-day workshop with a diverse team by the October of 2009 and has since
its members admitted to helping their adult of financial, market, Web 2.0, and design become one of the fastest growing financial
children financially. Using triple bottom line experts to develop a set of concepts for management sites on the web, driving
principles of social innovation, the client offerings rooted in the unfamiliar Gen-Y differentiation from other sites as a Web
initiated an ambitious program targeted at segment. These diverse concepts for 2.0 “environment” for education, scenario
helping the Gen-Y segment become more analyzing an individual’s financial progress play and advisory services. In 2010, Motiv’s
financially independent so that its association considering school debt, marital status, work was recognized among thousands of
membership would become less burdened. home ownership, employment, savings, and candidates worldwide with a Gold Award
retirement were integrated for the first time in for Strategy by the Industrial Design Society
one place and then prototyped. of America.

15. design capability building
Global Consumer packaged Goods (CPG)organization
Challenge Approach Results
With a rapidly growing function of more than Motiv performed an initial capability This leading CPG company continues to
250 designers, senior leadership wanted to assessment involving over one hundred leverage findings from our assessment to
understand the company’s progress relative interviews at all staff levels across multiple make improvements to its operating model for
to other corporate design units and build BU’s. Over fifty recommendations for design. It has become widely acknowledged
a tool to guide continuous improvement. improvement were made in key areas such as the leading design exemplar in its industry
Compared to other corporate functions as process integration, communication, staff and has carefully cultivated a design-forward
in the organization, the design function training, talent management and leadership. culture via a company-wide initiative. This
had infrastructure, recruiting and cultural Additionally, principles gleaned from exemplar activity, chronicled on BusinessWeek Online
challenges that were problematic in scaling research were used to build a structured tool by Motiv’s CEO, has heralded a new level of
the capability across the globe. to guide continuous improvement that was credibility for the methodology among a vast
administered in multiple business units. array of corporations.

16. innvovation capability building
Large Association focused on members age 50+
Challenge Approach Results
A large trade association with over 40 million Motiv led a program to develop an An operating model was created to guide the
members age 50 plus wanted to shake up its organizational structure and operating company’s investment in innovation while a
staid position through innovation. It wished to model capable of breakthrough innovation. new reporting structure provided clarity of
create the systems and structure to credibly Through in-depth interviews with senior responsibility and reporting relationships.
tackle the challenge, affect a cultural shift leaders and successful internal innovators, Budget and headcount to propel the effort
toward innovative thinking, and develop a the association’s capabilities were assessed was allocated and an innovation center was
set of robust processes to explore new high and gaps identified. This internal analysis conceptualized to support the organization’s
potential service offerings. was combined with knowledge of best-in- project pipeline and member engagement
class exemplars to create a comprehensive efforts. Finally, a roadmap was outlined that
strategy that addressed structure, processes, included focus areas, change management
budget, member engagement and physical goals, and key success metrics.
facilities to support the initiative.

17. whereyou’llfindus
811 North Royal Street
Alexandria, Virginia 22314
New Business Inquiries Blog Twitter
Jeneanne Rae, CEO motv.st/motivblog @motivstrategies 703.778.1051
jeneanne@motivstrategies.com www.motivstrategies.com