Osterman Research conducted two surveys in February and March 2013 focused on Bring Your Own Device (BYOD) issues in small, mid-sized and large organizations, primarily in North America.

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An Osterman Research Survey Report
Published June 2013
sponsored by
Survey Report: Managing BYOD
in Corporate Environments
SPON
SURVEYREPORT
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2. ©2013 Osterman Research, Inc. 1
Survey Report: Managing BYOD
in Corporate Environments
EXECUTIVE SUMMARY
The Bring Your Own Device (BYOD) trend is pervasive today in organizations of all
sizes and across all industries. It enables users and IT to improve worker
productivity and generate higher employee satisfaction, reduce operational costs,
innovate more quickly, and sustain competitive advantage. BYOD reflects the general
trend of enabling collaboration anytime, anywhere for workers who expect to be just
as productive away from the office as they are when working within their corporate
network (e.g., a presentation that is started on a laptop, revised on a tablet and
approved by team members on a smartphone). Moreover, BYOD enables workers to
achieve a seamless flow of information and access to applications across all of their
devices, whether these devices are supplied by their employer or personally owned.
At the same time, the BYOD trend is also posing challenges to IT to secure and
manage a much more diverse mobile device and application landscape.
SURVEY BACKGROUND
Osterman Research conducted two surveys in February and March 2013 focused on
Bring Your Own Device (BYOD) issues in small, mid-sized and large organizations,
primarily in North America. The two surveys, which were conducted online using a
combination of the Osterman Research survey panel and an external panel, had the
following focus areas and respondent counts:
• IT issues: 444 respondents were queried about issues that their IT departments
face when managing both personally owned and company-supplied mobile
devices and applications. The industries represented in the survey are shown in
the table below.
• End user issues: 433 end users of mobile devices were queried about the
primary mobile device they use for work-related purposes.
Industries Surveyed in the IT Survey
Industry %
Technology 17%
Financial services/insurance 13%
Government 11%
Education 10%
Manufacturing 9%
Energy 5%
Healthcare 4%
Entertainment/media 3%
Retail 3%
Consumer 2%
Automotive 1%
Real estate 1%
Telco 1%
Transportation 1%
Other 18%
ABOUT THIS SURVEY REPORT
This report presents the results of the surveys conducted for the Osterman Research
white paper entitled Managing BYOD in Corporate Environments that was published
in April 2013. That white paper is available from the Osterman Research Web site by
clicking here.
Osterman
Research
conducted two
surveys in
February and
March 2013
focused on Bring
Your Own Device
(BYOD) issues in
small, mid-sized
and large
organizations.

3. ©2013 Osterman Research, Inc. 2
Survey Report: Managing BYOD
in Corporate Environments
IT SURVEY FINDINGS
Importance of Reasons to Support Personally Owned Devices
% Responding Important or Very Important
Reason %
Increasing worker productivity and making employees much more
productive on mobile devices
69%
Keep employees happy by permitting them to bring their own mobile
devices to work
61%
View mobile enablement as way to get ahead of competition and
sustain competitive advantage
48%
Reexamining how we engage with our customers, partners and
suppliers and thinking through the impact of making core critical
services available on these mobile devices
46%
Trying to reduce spend on our telecommunication bill 37%
We are committed to leveraging the cloud for IT services and
enabling enterprise mobility is a critical piece of the company’s
journey to moving workloads onto the cloud
34%
Keeping the stress off of our file-sharing infrastructure and reducing
on-premise storage costs
19%
Reducing the strain on our email server 17%
Penetration of Email, Smartphone and Tablet Users by Organization Size
Mobile device
penetration is
inversely related
to organization
size.

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Survey Report: Managing BYOD
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Penetration of Company-Owned and Personally Owned Devices
% of Organizations in Which Applications are Deployed
Penetration of Personally Deployed Applications in Use
% of Organizations in Which Applications are Deployed
A larger
proportion of
organizations
have employee-
owned devices
within them than
company-owned
devices – a trend
that we anticipate
will continue.

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Survey Report: Managing BYOD
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“Do you have a formal IT policy for supporting personally owned mobile
devices used for business purposes?”
Policies That Organizations Have Established for Personally Owned Devices
Policy
% of
Orgs
Acceptable use policies for devices 61%
Specific corporate resources may be accessed (email, calendar, etc.) 55%
Devices must be password/PIN-protected 55%
Only IT-approved devices may be used on the corporate network 48%
IT has the authority to remotely wipe employees’ devices 44%
Acceptable use policies for applications 42%
Only IT-approved operating systems or OS versions are permitted 39%
Specific Web sites may not be accessed over the corporate network 34%
Only IT-approved applications may be used on the corporate network 31%
Ownership of data on personally owned devices has been clearly
defined
31%
IT must have access to devices to install software, run malware
checks, etc.
30%
Specific applications are permitted 25%
Specific applications are not permitted 21%
Hourly employees have a separate BYOD policy than salaried
employees
7%
Camera/video capabilities may not be employed 5%
Only about one-
half of organ-
izations formally
support BYOD.

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Survey Report: Managing BYOD
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Inhibitors for the Adoption of Enterprise Applications on Mobile Devices
% Responding an Inhibitor or Major Inhibitor
Mobile Device Management Systems in Use
2013 and 2014
Platform 2013 2014
BlackBerry Enterprise Server (BES) 61% 37%
Microsoft Systems Center Mobile Device Manager 22% 40%
Airwatch 15% 20%
Good Mobility Suite 10% 13%
HP Mobile Device Management 7% 8%
Zenprise (Citrix) 6% 9%
MobileIron 6% 9%
Good Dynamics 5% 7%
Fiberlink 4% 5%
Sybase Afaria 3% 3%
NotifyMDM 3% 3%
Others 16% 18%
One-half of
organizations are
not focused on
enableing
applications on
mobile devices.

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Survey Report: Managing BYOD
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Access Permitted on Mobile Devices
Company-Supplied or Personally Owned
Application Access Methods Permitted on Mobile Devices
More than one-
half of organ-
izations permit
access to the
corporate
intranet from
mobile devices.

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Survey Report: Managing BYOD
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Capabilities Enabled for Mobile Devices
Platform
Can be
Remotely
Wiped
Can be
Scanned
for
Malware
Can be
Scanned
for
Language
or Data
Leakage
Content
Can be
Archived
for
Comp-
liance
Company-owned smartphones 92% 38% 18% 22%
Company-owned iPads and
other tablets
87% 41% 20% 22%
Personally owned smartphones 73% 30% 12% 14%
Personally owned iPads and
other tablets
73% 32% 12% 15%
Seriousness of Mobility Problems and How Well Organizations are
Managing Them
Mobility
problems are
more serious
than the efficacy
with which
organizations are
addressing them.

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Survey Report: Managing BYOD
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“Do you have a plan to implement technology that can keep personal and
work information separate on the same device?”
Spending on BYOD per Smartphone User by Organization Size
2013 and 2014
Only one in six
organizations has
a technology
plan focused on
keeping personal
and work infor-
mation on mobile
devices separate.

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Survey Report: Managing BYOD
in Corporate Environments
“Does your organization see increasing use of HTML 5 with BYOD or are
native apps preferred?”
Preference for Cloud or Internal Management of Mobile Applications
Most organ-
izations are not
yet sure if they
will manage
mobile applic-
ations with a
cloud provider or
manage them
internally.

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Survey Report: Managing BYOD
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END USER SURVEY FINDINGS
Primary Mobile Device in Use
Importance of Various Experiences on the Mobile Devices Used for Work
% Responding Important or Very Important
Most iPhones
and Android
devices used in
the workplace
are personally
owned.

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Survey Report: Managing BYOD
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Activities for Which the Primary Mobile Device is Used
“Has your primary mobile device ever been infected by a virus or other
malware?”
Email is the
dominant
application in
use on mobile
devices.

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Survey Report: Managing BYOD
in Corporate Environments
“If you lost your primary mobile device, are you fully aware of the
procedure that is in place for your to notify your IT department so that
they could remotely wipe the device of all sensitive data?”
End-User Perception About Corporate Attitudes Toward the Use of
Personally Owned Devices Used for Work Purposes
One in nine end
users works for
an organization
that does not
have a procedure
in place to
remote wipe a
lost or stolen
mobile device.

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Survey Report: Managing BYOD
in Corporate Environments
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