Whether it’s gossip, rumors, or actual news, information travels faster than light across the social media universe. Your business is probably associated with a number of key individuals and companies whose buzz can have an effect on your brand. These third parties may include: - Celebrity spokespeople - Business partners, suppliers, resellers, franchisees or licensees - And even key customers You need to keep track of the social voice and know when something emerges on these people and companies – before that something goes viral. Download this Partner Monitoring Solution Sheet to dig into how NetBase helps you stay on top of the buzz around the people and companies that matter to you.

1. ENTERPRISE SOCIAL INTELLIGENCE
PARTNER MONITORING
Stay on Top of the Buzz on People
and Companies That Matter to You
Word Travels Fast on the Social Web
BENEFITS
PROTECT YOUR BRAND
by understanding the social
buzz on people and companies
associated with your business
Whether it’s gossip, rumors, or actual news, information travels faster than light across the
social media universe. Your business is probably associated with a number of key individuals
and companies whose buzz can have an effect on your brand. These third parties may include:
Celebrity spokespeople
Business partners, suppliers, resellers, franchisees or licensees
And even key customers
MAKE BETTER DECISIONS
by predicting issues before
they hit critical mass
ANTICIPATE AND
ACCELERATE RESPONSES
to negative buzz
You need to keep track of the social voice and know when something emerges on these people
and companies – before that something goes viral.
Specify the People and Companies, and We Keep Track
The NetBase partner monitoring solution offers a business-ready template to track all of
the third parties who matter to your business and understand what the social voice is saying
about them – right as it happens. Built on an Internet-scale, high-performance, flexible
enterprise social intelligence platform and web-based application builder, the solution can
detect small, fast-growing conversations and alert you to potential issues before those
conversations reach critical mass.
Separate the Signal from the Noise
The social web is full of spam, junk, and multiple
copies of the same postings. People or companies
may have ambiguous names that make it hard to
isolate the posts that matter. The NetBase partner
monitoring solution taps into high-precision natural
language processing, combined with text analytics
and machine learning, to hone in on the social media
content that actually has an effect on your brand.
Understand Sentiment
and Directionality
With the NetBase solution, you have intuitive
dashboard views that measure sentiment in real-time
for each person and company you are tracking. You
can immediately see the directionality of buzz and assess sentiment compared to historical
trends. You can pinpoint the sources of buzz, including sites, authors and their profiles, and
geographies. In addition, you can always drill down to view verbatims.
KEY FEATURES
Measure buzz and net
sentiment on specific
people and companies
in real-time
Predict the spread of
news in order to mitigate
its effect
Review actual conversation
verbatims instantly
Identify prolific and
influential authors and
their profiles, including
gender and geography
Analyze geographical
hot spots
Understand the likes
and dislikes and emotions
being expressed

2. PARTNER MONITORING
The Secret Sauce: NetBase Enterprise Social Intelligence
Platform and NetBase Social Insight Composer
At the core of all our social media monitoring and insight solutions is the NetBase Enterprise
Social Intelligence Platform. This platform offers organizations a way to operationalize social
media by instantly capturing billions of social media conversations from millions of sites globally and
making those conversations available for immediate use enterprise-wide. End-users benefit from
trusted, transparent, and targeted insights delivered to them through easy-to-understand views.
WHAT’S DIFFERENT?
Immediate access to
real-time, global
conversations and at
least one year of history
The key components of the NetBase Enterprise Social Intelligence Platform are:
ConsumerBase, our social intelligence warehouse containing conversations from more
than 165 million global sources—cleansed, processed, normalized, and organized as
structured insights in a special index. It uniquely makes one year’s worth of normalized data
available to users on-demand, on day one. Our Twitter Firehose option adds real-time access
to Twitter’s complete data stream—more than 270 million tweets per day on average
A high-precision natural language processing (NLP) engine, combined with text analytics
and machine learning. This engine reads and categorizes each one of the posts captured in
ConsumerBase according to the sentiment, opinions, likes, dislikes, emotions, and behaviors
that customers have expressed.
The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social
media posts, related insights, and summary statistics available for integration into enterprise
workflow processes and applications.
Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform
processes tens of thousands of sentences per minute, 24x7.
The NetBase Social Insight Composer enables power users and business analysts to quickly
define topics (using NetBase Insight Workbench features) and create, publish, and share
interactive dashboards from a vast set of widgets in the data visualization library. It includes an
easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content,
and organize insights for business use. Each dashboard created by the composer is made up of
widgets that provide relevant views of social data for specific monitoring and analysis needs.
A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social
intelligence platform that global enterprises use to monitor, understand, and engage with
customers in real time. Using a high-precision natural language processing (NLP) engine
combined with text analytics and machine learning, our platform processes billions of
social media posts to extract structured insights delivered via customizable dashboards.
Our solutions enable marketing, public relations, market research, customer service, sales,
and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment
Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG
© July 2012 NetBase Solutions, Inc.
Accurate sentiment
analysis and targeted
customer insights
organized using a
high-precision NLP
engine, combined with
text analytics and
machine learning
Multilingual solution
with support for English,
Spanish, French, German,
Italian, Japanese,
and Portuguese
Easily extensible to
support a broad range
of business users across
the enterprise through
business templates and
state-of-the-art APIs
NetBase Solutions, Inc.
2087 Landings Drive | Mountain View | CA 94043
P 650.810.2100 | F 650.968.4872
For more information, visit: www.netbase.com.
@NetBase
NetBaseInc
NetBase Solutions, Inc
NetBaseInc