Kailash Shahani shares his views with the franchiseindia, provides franchise opportunities in India, for the establishment of recruitment market in Southern India

1. Growth of the recruitment market in
Southern India
Franchising works for everyone because it brings real
benefits not just to the franchisor but to the franchisee also.
These days Southern part of India is offering vast
opportunities to the budding investors.
Franchise India is also organising series of business opportunity
shows for potential franchisees with thousands of brands from
diverse industries and sectors. Let’s know more about the galore
of opportunities in South India and how favourable is it to start
a business in that picturesque part of the country.
Right from F&B to IT, fashion to beauty and health, hotels,
resorts, automotive and much more, South India has business
prospects in all these sectors. Already existing brands from
various industries have already started seeking franchisees from
South India. Kerala is one of India's most progressive states in
terms of social welfare and quality of life. In contrast to the rest
of India and most other low-income countries, Keralites enjoy
education and health at levels that are on par with the West.
Similarly, Chennai, Bangalore, Hyderabad have been a home to
large number of industries. This evidently shows that franchise
business is a sure shot success in South of India.
Rewards
South India not just has established brands like Titan, TTK
Prestige and Naturals but it has huge prospects for the rising
brands too. A vital aspect which decides the feasibility of any
franchising business in a country, relates to the class of
consumers it caters to. India is a multi ethnic country and people
in every state are very much aware about the avenues best suited
for them in any business. Franchising definitely gives a chance

2. for franchisees to understand the concept, think before
investing, do research and then put in their hard earned money
in any brand. Liv India Group’s, Speed Car Wash is a Delhi
based brand but it operates 12 out of its 40 centers in South
India.
The growth of information technology (IT) hubs in the
southern region have stimulated economic growth and attracted
foreign investments too. Investors from different parts of the
country are keen to take franchise rights of brands in South
India. Established in 2003, Nandita's- The Beauty Zone is one
of the leading chains of Organic Beauty Boutique and Unisex
Spalon in South India. The brand has three outlets in South
India.
Booming recruitment market
Just like other industries, even the recruitment sector is on a
boom in Southern India. Morpheus Human Consulting
currently has 16 franchisees in India and the Middle East who
are helping the brand in this revenue stream. Morpheus has two
outlets in Chennai and Coimbatore. Kailash Shahani,
Founder, Morpheus Human Consulting Pvt Ltd opines: “As
per the latest survey done by a leading portal company,
recruitment market in Southern India is set to grow by 23
per cent which is far better than other regions. This
business potential has created a sudden need to shift focus
to this region. Our expansion in the Middle East has also
ensured that we focus on southern India market
considering 65 per cent of the Indian nationals comprised
majority from this region. We intend to add at least seven
new franchise outlets which would cover Kerala, Tamil
Nadu and Karnataka by the end of 2014.”

3. Altering food preferences
The F&B sector in South India has also witnessed a major shift
in taste. Much before the international food chains forayed into
India, the regional markets were dominated by the local tastes
and preferences. The general perception being that robust,
wheat-based foods form a staple diet in north while the people
of south India prefer a subtler rice-based diet. However, the
consumption trends have undergone a sea change today.
Subway operates more than 420 restaurants in India, out of
which 127 are located in south India.
Why operate a QSR in the South?
 Studies indicate there is a radical change in the
consumption patterns of south Indian consumers, who
have traditionally been known for their price sensitiveness.
 On the strategic front, there is a huge untapped potential in
a fast emerging market.
 Over the last ten years, southern states of India have
gained manifold in terms of business and commercial
activity, leading to the increase in working population,
which forms a majority of consumers for the international
food brands.