The three slide decks were developed as discussion documents for senior stakeholders at a fictional car company. They were produced without specialist knowledge of the car industry, and explore current trends in technology and business generally, rather than those specific to the car industry. The aim was to present possibilities to management, and open up discussion for real world applications in their company. 3 Trends in Technology and Business 1. Data Analysis: Implement emerging technologies that ensure instant, targeted and opportunistic responses to customer behaviour and contexts to help drive up sales. 2. Loyalty: Integrate loyalty initiatives into user journeys, to delight the customer, encourage returns, build communities, and increase lifetime value. 3. Data Visualisation: Improve internal products through the use of data visualisation tools, that will present real-time interpretation of business operations and support company wide communications to help make you more efficient. Read "Apply These 3 Technology Trends for Product Growth" https://www.linkedin.com/pulse/exploring-trends-technology-business-product-owners-morna-simpson?trk=mp-author-card

1. ‘Cars’ for Mobile & Tablet
Mobile
A C Services
Tablet
Tinder is a dating app that matches
couples based on physical attraction. It
alerts you to other Tinder users who fall
within a specified age range and gender,
and are a certain distance from your
location. It also lets you know if you have
any mutual friends. Designed for mobile
and tablet the simple swipe motion
means people can quickly rate and date
with text message communications.
MORNA SIMPSON
Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk

2. Built in Rewards & Loyalty
 First time users are incentivised to
download the ZEDcars mobile app
 Partner Business provides treat
such as free coffee and cake
Claim your free coffee
Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk

3. Customer Selects Pack
 Packs are organised into market
segments such as Classic Cars,
Executive, Family & Budget
 Settings can include preferences
such as distance from dealership
 Initial install can collect personal
details to confirm if this is an existing
ZEDcars customer
Select your Pack of Cards
Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk

4. Swipe Motion for Fast Sorting
 Simple swipe motion allows user to
quickly sort cards into favourites
 Frequent browsing plus contextual
and behavioural analysis can
identify trends
 Pack becomes more targeted to
customer preferences over time
Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk

5. Flip Button for Car Details
 Once a set of ‘Favourites’ have
been selected customer can use
‘Flip’ to see key selling points
 Only limited features are listed
alongside customer rating
 Features may be matched to
customers preferences or market
trends
 Customer can text local dealer for
more information or a test-drive
Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk

6. Local Dealer Knows Who is Looking
 Maps show where customer is
located and links to personal profile
in real-time
 Data visualisation shows how much
‘heat’ each car is getting
 Trend analysis help with decision
making around stock management
Profile: John Smith
Age 56
Executive Car Audi
Current Car
Previous Cars
Favourite Colour
Others he has liked
Most popular
Other Profiles Like John
Send Text
to John
Smith
Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk

7. Instant Messaging Linked to Sales
 There can be immediate follow
through to sales
 Zedcars can proactively message a
known customer or vice-versa
 Link to Google Maps means that the
customer can easily find the dealer
Can I test drive
this car today?
We have a slot
in 45 mins. Why
not come over?
Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk

8. Customer Can ‘Boast’About Test Drive
 Once the customer has been for a
test drive the ‘Boast’ option links to
Social Media so that customer can
easily post a comment and photo
 Sent to other app users who also
“Liked” the car
 Free marketing for ZEDcars
Tinder-Style App for Mobile and Tablet linked to ZEDcars Sales Desk