(c) Jean O'Brien, Digital Consultant & Designer http://www.jeanobrien.com/
Design for non-designers. Don't know where to start with design? Got no budget or capacity - its just up to you? Then this introduction some basic rules about logos, typeface, colours, layouts and presentations you can easily implement is where you should start...
Presented at ECF Europe 2018. Join the Campaigning Forum and find out more about its upcoming events here: http://fairsay.com/events
23. Display vs body
Body copy, on the other hand is
intended for reading in larger chunks
such as paragraphs. Its goal is to be
clear and legible, and while it has its
own style and design elements, they
usually are slight variations on what
a traditional letterform should ideally
look like. You can use body copy as
display, but almost never the other
way around.
DISPLAY FONTS
ARE FOR TITLES &
HEADLINES
38. Contrast problems
Pale on pale
Dark on dark
Red & green
Clashing colours
Use higher contrast
Use higher contrast
Harmonising colours
Separate red & green
50. Text alignment
Aximaxime dolene doloriti ipsaepe
rnatur aut eatiaes sequam quia
vendame volore ommostius untem
iliciaecae laccus. As sequi voluptati.
Unditat. Ut qui berioratur, illiquae
optatem con nis nulparum rae cus
sumquiaspid quia dolorpos. Fusce
vitae dolor lorem, eu bibendum
dui. In imperdiet dapibus diam, id
pellentesque consequat ut.
Aximaxime dolene doloriti.
Untem iliciaecae laccus.
As sequi voluptati.
Unditat.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Nam pharetra ultrices erat
interdum scelerisque. Fusce
vitae dolor lorem, eu
bibendum dui. In imperdiet
dapibus diam, id pellentesque
consequat ut.
Flush Left Centred Justified
51. Text alignment
Aximaxime dolene doloriti ipsaepe
rnatur aut eatiaes sequam quia
vendame volore ommostius untem
iliciaecae laccus. As sequi voluptati.
Unditat. Ut qui berioratur, illiquae
optatem con nis nulparum rae cus
sumquiaspid quia dolorpos. Fusce
vitae dolor lorem, eu bibendum
dui. In imperdiet dapibus diam, id
pellentesque consequat ut.
Aximaxime dolene doloriti.
Untem iliciaecae laccus.
As sequi voluptati.
Unditat.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Nam pharetra ultrices erat
interdum scelerisque. Fusce
vitae dolor lorem, eu
bibendum dui. In imperdiet
dapibus diam, id pellentesque
consequat ut.
Flush Left Centred Justified
For almost everything For things like menus,
event lineups
For books, newspapers
and magazines