CS260

The Community/Individual Cycle: ZoneTag and Y!RB Mor Naaman Yahoo! Research Berkeley

Attraction Map of Paris ,[object Object],[object Object]

Attraction Map of London ,[object Object]

Social Media Cycle How? What? Why?

Talk Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information Overload? ,[object Object]

What can we derive? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Issues to Tackle ,[object Object],[object Object],[object Object],[object Object],[object Object],Whatever, color, city, spectrum, santa barbara, california, usa, Lookatme, Herbert Bayer Chromatic Gate

Intuition ,[object Object],[object Object]

Summary of San Francisco Golden Gate Bridge TransAmerica AT&T Baseball Park Golden Gate Twin Peaks Golden Gate Bay Bridge Ocean Beach Chinatown

International Remix ,[object Object],[object Object]

Flickr ,[object Object],[object Object]

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ZoneTag(?) ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Everything in the world exists to end up in a photograph” -- Susan Sontag

Why Cameraphones? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Source: Future Image Inc.)

Current Mobile Experience ,[object Object],[object Object],[object Object],[object Object]

ZoneTag Experience ,[object Object],[object Object]

Where do locations come from? ,[object Object],[object Object]

Where do tags come from? ,[object Object],[object Object],[object Object]

Where do tags come from? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suggested Tags “ When I went to upload, there were already all these exotic tags like "Bill Graham Civic Auditorium" and "Bob dylan live" available...it sure was convenient to just select and go…”

Where do tags go? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rotate:right Email:dad Group:zonetag Scanr:document

I’m Too Lazy (you’re not alone) ,[object Object],[object Object],(Bradley Horowitz, elatable.com) (?) (?) (?)

Things We Learned ,[object Object],[object Object],[object Object],[object Object]

International Remix? ,[object Object]

Why Tag? Bay Bridge, Fog, [San Francisco, 94105]

Why Tag? RedSox, Fenway, GreenMonster, [Boston, 02215], …

Why Tag? Liz, sunbathing, sunny, sunglasses, concrete, [Palo Alto, 94306], …

Tag Affordances on Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tags on ZoneTag ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Study ,[object Object],[object Object],[object Object]

Expected… ,[object Object],[object Object],[object Object]

Found… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],X

Motivation Taxonomy “ If I tagged ahead of time I can go back and get all my pictures of [my children]…” “… I then think “well, maybe I should tag this” so I can find it again later” “ I’m obsessive-compulsive”

Motivation Taxonomy “ I want at least one hook of association in there that can help me reconstruct…”

Motivation Taxonomy “ I tag photos with what I think might be interesting to other people, stuff I think people will like” “ I know that tagging can connect my photos to activities, and get more interest” “ I want to look at all [my neighborhood’s] tags. … That’s definitely a reason I’m putting these tags in ” “ ...at night, by the fires all around the market, ... at each word that one man says -- such as 'wolf', 'sister', 'hidden treasure', 'battle', 'scabies', 'lovers' -- the others tell, each one, his tale of wolves, sisters, treasures, scabies, lovers, battles.” -- Italo Calvino, Invisible Cities

Motivation Taxonomy “… so that my friends can see what I am up to” I can tell my mom [with the tag] “look, we went to…” “ I left reviews of places – like at the airport, when my flight was delayed, I tagged “Aloha Air sucks.”

Suggested Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Tag suggestions were huge for me; they really cut down on typing” “ I thought: this is how I want it to work all the time!” “ This person was in my phone for a month - who is she???” “ I try to use as many suggested tags that apply. … I also use it for auto-completion – I type “s” to get San Francisco”

Tags/Contribution ,[object Object],[object Object],[object Object]

Flickr Example ,[object Object],Number of photos Number of users 6 12 18 … Huh??

Case Study - Flickr ,[object Object],[object Object],Not collected Not identified Not prominent In user’s account As coming from the tagger In the interface, as “opinion” Not aggregated Can’t “vote” on tag/item pair

Enough already with this stupid figure!

Open Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Final Notes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Final Notes: ZoneTag For All ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CS260

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CS260