UCS - Social media marketing for graduate entrepreneurs
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The world of digital marketing, in fact the whole job market, can be daunting. For most graduates starting out in the world of work the career path may not be clear. Well hopefully this blog can open your eyes to job prospects within the industry or how you may best use social media marketing for your enterprise. This presentation was originally given to graduate
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UCS - Social media marketing for graduate entrepreneurs
- 1. www.montagecomms.com WWW.MONTAGECOMMS.COM HOW TO USE SOCIAL MEDIA FOR BUSINESS
- 2. www.montagecomms.com “HOW CAN I USE AWESOME SOCIAL MEDIA TO MAKE LOADS OF CASH FOR MY BUSINESS?” #SOCIALUCS
- 6. www.montagecomms.com YOU WANT TO BE ON THE FRONT PAGE OF INSTAGRAM
- 7. www.montagecomms.com LIKE TO GET CELEBRITIE S TO TWEET YOU…
- 10. www.montagecomms.com AND YOU DON’T KNOW HOW THIS GUY GOT FAMOUS….?
- 11. www.montagecomms.com BUT WHAT IS THE POINT OF SOCIAL?
- 22. www.montagecomms.com OK - BUT HOW DO I MAKE MONEY?
- 24. www.montagecomms.com HOW BOO MASTERED INSTAGRAM • Visually appealing subject • Create compelling brand story • Post daily • Target popular hashtags • Recruit brand advocates • Grow a large social media following • Consider Facebook advertising • Monetize your brand with E-books and merchandising • Look for sponsorship deals
- 26. www.montagecomms.com HOW TO MAKE CASH VLOGGING • Buy a good camera and LIGHTING! • Look at what your favourite Vloggers do • Find your voice that is genuine • Attend Vlogger hangouts • Go to your settings and ensure that your videos are monetised • Look to do reviews and endorsements • Use your video or animation skills to carry out corporate work
- 28. www.montagecomms.com MAKING MONEY FROM YOUR BRAND • SEO optimise your blog • Network and guest blog with industry influencers • Enter blogging awards • Post ego posts “my fav top 10..” • Write an e-book and put it on Amazon • Book speaking gigs • Look at Affiliate programmes • Consider private ads • Embed Google Adsense • Get paid for reviews from brands
- 30. www.montagecomms.com RISE OF VISUAL CONTENT • Need for good visual content • 100% more time on web pages with images • 85% more likely to buy with images or video • Memes are great for link building • Consider infographics to drive traffic to your website • If you are graphic designer - speak to digital agencies!
- 32. www.montagecomms.com PIN FOR ££££ • Find your niche and passion • Look to co-create boards with influencers • If you have a webshop link to it! • Recipes with links to products • Re-pin your products being used by customers • Pinterest drives more revenue online than Facebook in the UK • Pinterest users spend more than twice as much as Facebook users ($180 vs. $85)
- 33. www.montagecomms.com YOUR FIRST SOCIAL STRATEGY • Compelling story and images • Target influencers and media to spread your message • SEO optimise your ‘hub’ • Build your personal brand through networking • Guest blog and vlog • Use images to capture attention and build links • Create great video content to keep people engaged • Spread the word via social media channels
- 34. www.montagecomms.com HOW DO I MAKE ALL OF THIS WORK?
- 39. Tel: 0845 644 5404 @MrMattAnderson @montagecomms UK.LINKEDIN.COM/IN/ MATTMONTAGE/ www.montagecomms.com THANK YOU