Social Media For PRs

[object Object],Matthew Anderson – Commercial Director Twitter: @ PRBristolblog @ Montagecomms Linkedin: http://www.linkedin.com/in/montagecommunications Skype: matt2006montage Tel: 07747048731 / Email: [email_address]

Social Media Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pic: Extanz (Flickr CC)

Perfect Storm for Social Media Pic: Perfect storm – Josh ev9 (Flickr Creative Commons) Media circulations dropping The rise of Twitter 2,656 % Advertising falling off a cliff Paid for news a “luxury” Facebook hits 200m users Oh My News International ITV regional news gone by 2014 WDP site dropped and the paper? Rupert Murdoch wants to charge for news online

Marketing Managers – Social Media Source: Social Media Marketing Report Micheal A Stelzner © : (Via Lars V Dow Jones 2009)

Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional / Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Journalists and Social Media http://muckrack.com/ http://www.journalisttweets.com/ http://www.mediaontwitter.com/ 97% journalists source story information 63% source press releases online Stats: Conversation Age - 2008

Establish an online PR strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Publish Enhance Co-create Promote!

Publish: communication channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], Uploaded on October 15, 2008 Matt Hamm

Publish: Social Media Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enhance: Amplify existing PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Co-publish: Social news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],75,000 / day Source: Paul Bradshaw: Online Journalism blog 2008 / 2009

Enhance ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case study:Dominos Pizza ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case study: South West RDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Top Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media For PRs

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (17)

Semelhante a Social Media For PRs

Semelhante a Social Media For PRs (20)

Mais de marketplace amp Ltd

Mais de marketplace amp Ltd (13)

Último

Último (20)

Social Media For PRs