Effective Social Media Implementation and Measurement. How to achieve an effective implementation of corporate and brand social media in organisations. What to measure for success. Given at InDigital East Anglia's #ConnectIDEA
14. • Business mission and goals
means that the boss will be
interested!
• Department goals will help
buy in from e.g. customer
services!
• Translate business goals into
tangible social media goals
e.g. email subscriptions !
• Devise tactics to achieve
metrics !
• SMART social media metrics
to make sales
15.
16. The SMART solution to metrics
!
• Specific - targeting the area one needs to measure e.g department !
• Measurable and easy to collect accurate data!
• Actionable and easy to understand!
• Relevant stats to business aims!
• Timely in that one can get data when they need it. It’s real time.
Can we put
an x through
the above!
17. Monitor and give your staff the tools for the
job
Free social media tools: !
•Topsy !
•Social Mention !
•Cyfe !
!
Paid for tools: !
!
•Hootsuite / Sproutsocial !
•Ubervu / Radion 6 !
!
CRM: !
!
•ContactZilla !
•Sales Force !
•PipeDrive !
!
Analytics - E-commerce !
!
- Google Analytics ‘social signals and goals’!
- Webtrends
Not Sure About
Staff on Social
Media
18. Take social media seriously with business aims
•Customer service !
!
•Industry trends !
!
•Competitor analysis !
!
•Customer research !
!
•Product development !
!
•SALES
Intern !
IPad