Develop anglia talk - Future Trends for Digital Marketing
Digital Marketing Trends talk covering, social media,, the rise of the social apps, mobile web, show-rooming & web rooming, wearable tech / Internet of things and what it all means for marketeers! Intro 1-2 About: 3: Social Media is not new! Facebook is 11 years old & YouTube is 10. 4: Is the crown slipping for Google? Google is now "at its smallest share of the US web search market since at least 2008"—and more (Mozzila deal with Yahoo) Pinterest, TripAdvisor, Amazon and apps. Google's U.S. market share has slipped from 79.3% to 75.2%. 5 - Internet use more than tripled for those aged 65 and older between 2006 to 2013 - Nearly 2.3 m people aged between 70 and over 100 years old are now using internet banking - 6 - Granny Winkie has 350,000 followers! 7 - Reviews & Comments online are key sales points ZMOT (Zero Moment of Truth in sales). 88% of consumers check online reviews / comments before making purchase decisions - E-Consultancy. 8 - The now Generation. Mobile leads to local: 50% of all mobile searches are conducted in hopes of finding local results. 61% of local searches result in a purchase 9 - The future of social is mobile and ego led. 10 - The #Selfie phenomenon - 92m mentions on Twitter alone 2014 11 - Mobile vs Desktop trends 12 - Snapchat is asking for $750,000 per advertiser… 13 - Snapchat Audience 760 million disappearing photos and videos are sent daily approx 400m and 1 billion views daily. Snapchat's users are majority female & most users are between the ages of 13 & 25 14 - WhatsApp delivers 50% more messages than are sent each day as SMS 30 billion messages every day 15 - Av 36 employed and a kid at home Married. Av salary $71k 16 - User screen Demands attention 17 - 300m users for Instagram over taking Twitter 18 - Check out hashtags using webstagram 19 - 20 Social app usage trends 21 - Showrooming: Britons show rooming has doubled from Christmas 2012 to Christmas 2014 Was estimated 50% of shoppers engaged in show rooming in UK around Christmas 2014 22 - Britons show rooming has doubled from Christmas 2012 to Christmas 2014 Was estimated 50% of shoppers engaged in show rooming in UK 2014. 23 - Amercians now three times more likely to webroom than showroom. Webrooming. (69%) saying they've taken this approach 58% more likely to ask a customer service rep vs 42% will search for information including 24 - Poor Online User Experience: 37% of UK smartphone owners who had not used their smartphone to shop online in the past 12 months said that screen size prevented them from mobile shopping. This surpassed security concerns (30%) or poor network connections (12%). 25 - Click & Collect Opportunity: Surge in click and collect at John Lewis over Christmas 2014 period 56% of online customers opted to collect in store rather than home delivery. JL sales for 5 weeks to Dec 27th 2014 were £777m - driven by increase of 19% in online sales compared with same period in 2013.
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Develop anglia talk - Future Trends for Digital Marketing
- 1. www.montagecomms.com @MRMATTANDERSON WWW.MONTAGECOMMS.COM DIGITAL MARKETING TRENDS FOR BUSINESS 2015+
- 2. www.montagecomms.com A BIT ABOUT ME… • I have been on the web for almost 17 years… • Google started in 1998 and my career in media changed from print media focus to tech by 2005 • My sister-in-law in the USA introduced me to Facebook in late 2006 • Started on Twitter in 2007 as @PRBristolblog • Blogger started in 1999 - started blogging in 2004… • Trained the South West RDA in social media in and blogging 8 years ago • Trained 100s of business and organisations in social media / digital marketing • My team and I manage the European and Russia social media and content marketing for Brabantia
- 9. www.montagecomms.com MOBILE AND EGO LEAD - SOCIAL 3.0
- 21. www.montagecomms.com E-COMMERCE 3.0 - SHOWROOMING A GREAT OPPORTUNITY?
- 25. www.montagecomms.com THE PENGUIN ‘CLICKED AND COLLECTED’ - JOHN LEWIS
- 26. www.montagecomms.com THE RISE OF VIDEO
- 34. www.montagecomms.com WEARABLE TECH IS THE FUTURE…..? CREATIVE COMMONS - ROYAL OPERA HOUSE
- 40. www.montagecomms.com TIP TWO: AS A BRAND DON’T TALK ABOUT YOURSELF
- 42. www.montagecomms.com FORGET THE TECHNOLOGY NOT YOUR CONSUMER…..
- 44. www.montagecomms.com TO DO LIST - BUSINESSES MUST ENSURE THAT: • SOCIAL MEDIA IS NOT NEW - EMBRACE IT • EXPLORE MOBILE APPS DUE TO THEIR HUGE GROWTH • TRAIN YOUR IN-HOUSE TEAMS IN SOCIAL MEDIA AND VALUE CUSTOMER SERVICE AS A MARKETING TOOL • DATA & TECHNOLOGY MUST BE USED TO ENHANCE THE USER EXPERIENCE • LOOK TO DRIVE REVIEWS WHERE YOUR CONSUMER IS • IF YOUR WEBSITE IS NOT MOBILE RESPONSIVE - SORT IT! • UX IS PARAMOUNT FOR E-COMMERCE, GOOGLE AND THE USER! • INVEST IN CONTENT MARKETING TO ENHANCE USER EXPERIENCE, PROBLEM SOLVE FOR YOUR CONSUMER AND BOOST SEO • DON’T SHY AWAY FROM THE COST OF VIDEO AND CONTENT, BECAUSE YOUR COMPETITORS WON’T • USE THE INTERNET OF THINGS AND SECOND SCREEN TO ENHANCE LOCAL AND RELEVANT INFORMATION
- 45. Tel: 0845 644 5404 @MrMattAnderson @montagecomms UK.LINKEDIN.COM/IN/ MATTMONTAGE/ www.montagecomms.com THANK YOU