Monica Naef

Milan Area, Italy Italy

Marketing Manager

Advertising / Marketing / PR

The brand health and reputation comes first of all. I firmly believe in "the target contact points" to study and to develop the right communication approach and the multichannel strategy for all media above the line, below the line and digital. Planning and organizing the projects from the beginning to the end/reporting phase is my point of strength. Strong background in advertising, new media, digital, and brand strategy. Social strategy and CRM activities.Expertise managing organizational change, developing new business and ensuring profitability. Focused on: - Client management for local and international campaigns - Media and new media buying strategy - Billing management and reporti...