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Social NetworkFor Business
GE 11920-10-2015 Perus Saranurak
ก. ฮ.
Add value
20-10-2015 Perus Saranurak
Brand Social Network
20-10-2015 Perus Saranurak
สงคราม KFC vs. เจี๊ยบเลียบด่วน
http://hilight.kapook.com/view/114400
20-10-2015 Perus Saranurak
Who ? Where ? When ? What ?
: Social Network
“โครงสร้างทางสังคม”
Group of people
Discussion (2-ways communication)
: Social media
“สื่อทางสังคม”
Contents
Publish (1-way communication)
20-10-2015 Perus Saranurak
Social Network Social Media
Now!
20-10-2015 Perus Saranurak
#เรามาถึงจุดนี้ได้ยังไง
https://smallbusiness.yahoo.com/advisor/evolution-social-media-marketing-043109995.html
http://www.adweek.com/socialtimes/the-evolution-of-social-media-infographic/620911
TV, paper mail, call
Outbound marketing
Yahoo, MSN, Google, Amazon
e-Commerce
Search Marketing
Web 2.0 Blog, PayPal
Content Marketing
Inbound Marketing
e-money
hi5, Myspace, Facebook, YouTube
Social media market
iTunes store
Smartphone & Open-source
Everywhere-Everyone
Free Online Platforms
e-Commerce
Research
Branding
Information
Viral
Infographic
Podcast
20102000 2005 20151995Before 1990
20-10-2015 Perus Saranurak
Update Information
Share Interests
Meet People
Beyond for entertaining20-10-2015 Perus Saranurak
https://www.youtube.com/watch?v=ryaGZETR97s
#หิวหนักมาก #กอไก่ล้านตัว
20-10-2015 Perus Saranurak
#Communication
20-10-2015 Perus Saranurak
#Communication
Main Media
20-10-2015 Perus Saranurak
#Communication
Media
Media
Media
>90%20-10-2015 Perus Saranurak
For Business20-10-2015 Perus Saranurak
For Learning and Inspiration20-10-2015 Perus Saranurak
#บทบาทที่เปลี่ยนไป
ต้องเร็ว! ต้องโดน!
20-10-2015 Perus Saranurak
Everyone is a media
Peer to Peer
20-10-2015 Perus Saranurak
บทบาทของลูกค้า
ชอบมีส่วนร่วม
เลือกรับสารที่ต้องการ และ รู้รอบด้าน
ชอบแสดงความคิดเห็น-แลกเปลี่ยน
ช๊อบ-แชะ-แชร์ (Brand Ambassador)
เลือกฟังความคิดเห็นผู้ใช้จริงมากกว่า
ทุกที่ทุกเวลา
ด่าเสียงดัง !
http://www.brandba.se/blog/2015/10/2/social-media-evolution-new-role-of-consumers-and-marketers20-10-2015 Perus Saranurak
บทบาทของผู้ขาย
พูดคุยกับลูกค้า
ทากิจกรรมร่วมกัน
ใช้เครื่องมือ และสื่อเป็น
สื่อสารอย่างเข้าใจ น่าฟัง และเชื่อถือได้
พัฒนาคุณภาพ
เปิดช่องฟังเสียงลูกค้า ขอโทษเป็น
ใส่ใจความสัมพันธ์กับลูกค้า
http://www.brandba.se/blog/2015/10/2/social-media-evolution-new-role-of-consumers-and-marketers
20-10-2015 Perus Saranurak
How
20-10-2015 Perus Saranurak
#เรามาถึงจุดนี้ได้ยังไง
Outbound marketing Inbound marketing
20-10-2015 Perus Saranurak
#ฝากร้านหน่อยนะคะ
20-10-2015 Perus Saranurak
20-10-2015 Perus Saranurak
Content Marketing
Accessibility
(Searchable)
Social Media
Inbound Marketing
http://thumbsup.in.th/2013/07/how-social-media-works-for-gth-and-peemak/20-10-2015 Perus Saranurak
Viral Video
Emotional
Value
Positive
https://www.youtube.com/watch?v=uaWA2GbcnJU https://www.youtube.com/watch?v=XqVll7J2xyA
Social Enterprise
20-10-2015 Perus Saranurak
Infographic
Useful
Fast
Clear
*Emotional
20-10-2015 Perus Saranurak
Inbound marketing
ใกล้ชิด
มีคุณค่า
สม่าเสมอ
ยกระดับความสัมพันธ์
ตรวจสอบพัฒนา
http://thumbsup.in.th/2013/06/5-step-formula-inbound-marketing/20-10-2015 Perus Saranurak
How
เราจะใช้ Social Network อย่างไร ?
แล้วจะได้ประโยชน์กับงานของเราอย่างไร?
20-10-2015 Perus Saranurak
Add Value
1. ช่วยเหลือจากผู้รู้จริง
2. สร้างประสบการณ์รวม
3. ปรับตามความต้องการ
4. ให้ความรู้
5. ยกระดับ สร้างสถานะ
6. ความเร็ว
7. ฟังข้อมูลเชิงลึก
http://www.socialmediatoday.com/content/10-ways-you-can-add-value-your-product-or-service-0
20-10-2015 Perus Saranurak
ระวัง !
 มากเกินไปดูแลไม่ไหว
 เนื้อหาที่อ่อนไหวส่วนบุคคล
 ลงทุนกับยอดวิว แต่ไม่พัฒนาเนื้อหา
 โพสท์มากเกินไปก็ไม่ดี
 ไม่มีรูปแบบตายตัว
 สิทธิส่วนบุคคล
http://www.brandbuffet.in.th/2015/05/10-social-media-
mistakes/#LEbSKjgi411UXowQ.97
20-10-2015 Perus Saranurak
Social NetworkFor Business
20-10-2015 Perus Saranurak
Market Research
(6 พ.ย. 2558)
Branding
(20 พ.ย. 2558)
Social Network
(20 ต.ค. 2558)
Everywhere – Every time
Peep to Peer
Communication
Inbound marketing
Adding value
New Opportunities
20-10-2015 Perus Saranurak
Q&A
20-10-2015 Perus Saranurak

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